Experience

Umvel

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• UX Lead

  • Jan 2021 - Present

  I developed and implemented comprehensive UX strategies that aligned user needs and business objectives across digital products and services, lead a team of UX designers in creating user-centered, engaging, and visually appealing interfaces for web and mobile applications. My role involved close collaboration with product managers, developers, and stakeholders to ensure seamless integration of UX principles throughout the product development lifecycle. I also conduct user research, usability testing, and data analysis to identify opportunities for improvement and drive data-driven design decisions. My responsibilities include mentoring and coaching junior designers, fostering a culture of continuous learning and professional growth within the team, and presenting design solutions and recommendations to stakeholders, facilitating discussions and resolving conflicts to achieve optimal user experiences. Show less



Axented

• Mexico
• Software Development
• 1 - 100 Employee

• Senior UX Designer

  • Aug 2019 - Jan 2021

  Spearheaded design vision and product direction for multiple projects, ensuring alignment with client goals and requirements. Managed and mentored a team of two designers, fostering a collaborative and growth-oriented environment. Conducted in-depth UX research to help clients refine their product ideas and validate user needs. Designed projects from the ground up, showcasing a strong understanding of user-centered design principles and industry best practices.Created customized design systems and guidelines tailored to each client, facilitating efficient and consistent design execution. I Actively oversaw designers during the implementation of design systems, ensuring adherence to established guidelines and maintaining high-quality deliverables. Engaged in consistent communication with clients and stakeholders, demonstrating a strong commitment to customer satisfaction and project success. Show less



Softtek

• Mexico
• IT Services and IT Consulting
• 700 & Above Employee

• UX Designer

  • Jun 2016 - Aug 2019

  Developed comprehensive wireframes and mockups informed by UX research for both proof-of-concepts (POCs) and fully-fledged products, ensuring design accuracy and user-centric focus. Led multiple teams in integrating newly designed patterns and mockups into existing products, enhancing overall user experience and functionality. Collaborated closely with developers to transform POCs into viable solutions, bridging the gap between design and development. Created and refined design systems and templates, optimizing internal UX processes and streamlining product development for efficiency and consistency. Show less



Digital Business Academy Mexico

• IT Manager, Adwords Consultant

  • Jan 2015 - Jun 2016

  Served as a Digital Marketing coach for business representatives and marketing leaders, providing guidance and insights to drive successful marketing initiatives. Acted as an SEO Expert & AdWords Consultant, delivering tailored strategies for improved search rankings and optimized ad campaigns. Managed all analytics, offering data-driven recommendations to enhance marketing performance and ROI. Oversaw website design and development for the agency, ensuring a user-friendly and visually appealing online presence. Show less



Android Headlines

• United States
• Online Media
• 1 - 100 Employee

• Staff Writer

  • Mar 2014 - Sep 2015

  Held the position of Editor for hardware reviews at a top 5 Android news website, overseeing a team of 4 writers and ensuring high-quality content. Conducted fact-checking and provided creative writing assistance to enhance the overall quality and accuracy of articles. Published 5 daily articles with a minimum of 350 words each, written in English, demonstrating strong writing skills and a commitment to consistent content creation. Held the position of Editor for hardware reviews at a top 5 Android news website, overseeing a team of 4 writers and ensuring high-quality content. Conducted fact-checking and provided creative writing assistance to enhance the overall quality and accuracy of articles. Published 5 daily articles with a minimum of 350 words each, written in English, demonstrating strong writing skills and a commitment to consistent content creation.


Android Origin
• Writer

  • Nov 2012 - Feb 2014