Executive Director

• Jan 2020 - Present

Responsible for strategic planning, implementation and management of the company's startup in Brazil focused on the market for products based on CBD (Cannabidiol). Responsible for strategic planning, implementation and management of the company's startup in Brazil focused on the market for products based on CBD (Cannabidiol).

Co-founder - Commercial and Marketing

• Mar 2017 - Oct 2019

Board of directors member that aims to support entrepreneurship in the health sector. Main Responsibilities and Achievements: Evaluation and screening of startups in health and wellness sectors. Mentoring, commercial and marketing support to entrepreneurs, advising on the business plan, positioning, value proposition, market access. Board of directors member that aims to support entrepreneurship in the health sector. Main Responsibilities and Achievements: Evaluation and screening of startups in health and wellness sectors. Mentoring, commercial and marketing support to entrepreneurs, advising on the business plan, positioning, value proposition, market access.

Head of Sales and Marketing

• Nov 2018 - Jul 2019

Leader of customer relationship departments including sales, marketing, clinical and technical support for all business unities - Hemodialysis, Cardiology, hospital Supplies. Main Responsibilities and Achievements: • Responsible for annual revenues of $48M through direct sales, distributors and public channel; • Leader of a team of 56 people - Regional Sales Managers, BU managers, marketing team, team of clinical and technical support to customers. • Defining all commercial and marketing strategies. • Hemodialysis - April YTD 2019 - Growth over previous .  Total Sales –$35.4M to $48.9M - 38% growth in sales/ 20% in unities;  Dialyzers - $11.5M to $14.1M - 23% growth in sales/21% in unities / 318k to 385k unities  HD Machines-$6.4M to $16.2M -151% growth in sales/130% in unities/162k to 373k unities Show less

Sales and Marketing Director

• Mar 2015 - Oct 2016

Statutory company officer responsible for managing the P&L and strategy of sales and marketing. Board member re-sponsible for defining corporate strategies at Vincula, a Brazilian holding company controlling three companies that develop, manufacture and sale orthopedic implants for Brazil and Latin America. Company controlled by Patria Investments. Main Responsibilities and Achievements: Leader of a sales and marketing team of 47 people, including nine managers and the distribution channel in Brazil and Latin America. Responsible for managing a sales budget of R$ 117M. Achieving sales growth of 15% in 2015, despite the 25% market downturn that year. Leading a strategic project of branding and repositioning the holding company. Building strategic relations with the payers - hospitals, HMOs, and health insurance companies. Show less

Business Unit Director

• Apr 2013 - Feb 2015

Leader of the Cardiac Rhythm Management and Electrophysiology business units in Brazil, responsible for managing P&L, sales and marketing strategies.Main Responsibilities and Achievements:Business turnaround reverting the operating profit from a loss of $1.6 M in Dec/2013 to a positive result $1.5 M in Dec/2014. Revenue increase from $8M in Dec/2013 to $23 M in Dec/2014, 187% growth YOY.Redesigning the commercial structure to support the growth strategy without increasing headcount.Leading a team of 15 employees, 25 distributors and commissioned agents. Changing the channel mix from 90% of sales through distributors to 80% of sales via the direct channel.Responsible for launching products managing forecasts, costs, pricing, market positioning, promotional strategy, sales channels and distribution. Show less

Business Development Director

• Mar 2011 - Apr 2013

Responsible for the development and implementation of a marketing and sales project intended to maximize the market potential of the Cardiology, PI (peripheral Intervention), CRM (Cardiac Rhythm Management)and EP (Electrophysiology) products in Brazil.Main Responsibilities and Achievements:P&L management.Establishing a new promotion and sales channel for the cardiology market.Developing and launching a public awareness campaign on heart attacks through strategic alliances with medical societies, the SBC (Brazilian Society of Cardiology), SBHCI (Brazilian Society for Hemodynamic and Interventional Cardiology) and other equipment and pharmaceutical companies. In 2012, the first year of implementation, the project generated additional revenue of $ 6.1 million.Accelerating the revenue growth and sales volume of stents in key accounts vs. non-key accounts.o Stents: Key accounts + 61% v. 7% non-key accounts YOYo Revenue: key accounts + 29% v. 9% non-key accounts YOY Show less

Sales Director

• Mar 2009 - Mar 2011

Responsible for the commercial management, distribution channels and direct sales of the Cardiology, PI (peripheral Intervention) and Neurology product lines. Main Responsibilities and Achievements:Responsible for annual revenues of $32M and managing a team of 16 people, including 4 managers, as well as 15 distributors.Developing a strategy aiming to differentiate the product in the market by adding value with the client, increasing loyalty, market share, and keeping price erosion under control. Result: 14% growth in 2010 led to the Market Development Project for Brazil. Show less

Regional Sales Manager

• May 2006 - Feb 2009

Responsible for the largest sales region in Brazil, with revenues of $11M per year.Main Responsibilities and Achievements:Changing corporate sales processes and tools. Example: Developing a new concept of corporate contracts. Result: In 2008, Brazil achieved 85% of direct sales ($38 M) under the terms of such contracts. My team was responsible for 55% of all contracts signed in Brazil, 38% YOY growth, representing the highest growth for the Brazil subsidiary. Developing and implementing the market development project for ultrasound equipment with the new model Ilab.Result: The strategy improved competitiveness for both the distribution and direct sales channels, achieving $1.8M in revenue, representing 50% of the Brazil subsidiary's total revenues.Managing a team of 6 sales executives and 5 distributors. Show less

Manager - Strategic Projects

• Oct 2004 - May 2006

Responsible for the planning and execution of two marketing projects and demand generation, focused on clients with high potential in Brazil for the Cardiology and Orthopedics product lines, applying the key account and Customer Focus concepts. Main Responsibilities and Achievements:Reporting to the Commercial Director, managing a team of 12 sales coordinators covering all of Brazil, with an annual budget of $1.5M (2005).Result: In 2005, the project achieved a record 87% of customers prescribing our products as a first option; the closest competitor achieved only 48%. Show less

Sales District Manager

• Sep 1999 - Oct 2004

Responsible for generating demand and sales for the Cardiology, Orthopedics, Ophthalmology, Gynecology and Pediatrics product lines.

Territory Sales Representative

• Aug 1997 - Sep 1999