Experience

Leadtech Group

• Spain
• Technology, Information and Internet
• 400 - 500 Employee

• Market Research Analyst

  • May 2022 - Present

  Barcelona, Cataluña, España ✔Prospecting for business acquisitions and/or mergers ✔Market Research ✔Product Research ✔Testing and Analysis of Digital Products



TyC Sports

• Argentina
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Marketing Research Analyst

  • Apr 2019 - Apr 2022

  Gran Buenos Aires, Argentina ✔Data tracking and performance analysis of the main Argentinian sports media, TyC Sports, in order to generate reports with useful data and insights for the continuous growth of its digital presence: website, apps, OTT platform and social media accounts. ✔Monthly competitive analysis of ComScore's Sports Category in Argentina ✔Benchmarks for our online and offline business units ✔Support for our Commercial Department, in order to provide useful data for sponsorship proposals and client… Show more ✔Data tracking and performance analysis of the main Argentinian sports media, TyC Sports, in order to generate reports with useful data and insights for the continuous growth of its digital presence: website, apps, OTT platform and social media accounts. ✔Monthly competitive analysis of ComScore's Sports Category in Argentina ✔Benchmarks for our online and offline business units ✔Support for our Commercial Department, in order to provide useful data for sponsorship proposals and client fidelity strategies ✔Creation of dashboards in Google Data Studio for data automation purposes ✔Training sessions for different departments about Social Media, Google Analytics, Google Data Studio and ComScore MyMetrix Show less



IPG Mediabrands

• United States
• Advertising Services
• 500 - 600 Employee

• Marketing Analyst

  • Aug 2018 - Apr 2019

  Buenos Aires ✔Reporting with data crossing made in Excel for DirecTV LATAM, in order to track and optimize their marketing actions (online and offline). ✔Weekly meetings with the client to check performance insights. ✔Data verification in the creation process of a digital dashboard made in Power BI by the staff of programmers.



Think Thanks

• Argentina
• Business Consulting and Services
• 100 - 200 Employee

• Business Analyst

  • Jan 2018 - Aug 2018

  Buenos Aires, Argentina ✔Team Leader focused on Data Analysis and Performance Reporting for SEO, SEM, Social Media, Social Ads, Programmatic and Google Analytics services. I analyzed data to identify insights and strengthen digital marketing strategies. ✔CLIENTS: Coca-Cola FEMSA Argentina, Boca Juniors, Galeno, Rapsodia, Hendel, SommierCenter, Automóvil Club Argentina, Orígenes, Mapfre, Ginebra, Jackie Smith, Banco Ciudad, Manpower Group, Bayton, Arredo and Alianzas Artesanales. ✔Mentor of two Jr… Show more ✔Team Leader focused on Data Analysis and Performance Reporting for SEO, SEM, Social Media, Social Ads, Programmatic and Google Analytics services. I analyzed data to identify insights and strengthen digital marketing strategies. ✔CLIENTS: Coca-Cola FEMSA Argentina, Boca Juniors, Galeno, Rapsodia, Hendel, SommierCenter, Automóvil Club Argentina, Orígenes, Mapfre, Ginebra, Jackie Smith, Banco Ciudad, Manpower Group, Bayton, Arredo and Alianzas Artesanales. ✔Mentor of two Jr. Analysts.

• Senior Community Manager

  • Mar 2017 - Jan 2018

  Buenos Aires, Argentina ✔Copywriting, community management and performance reporting for COCA-COLA FEMSA ARGENTINA, DEXTER, STOCK CENTER, GS1 ARGENTINA, PwC ARGENTINA y AUTOMOVIL CLUB ARGENTINA.



Circuito FM Center

• Venezuela
• Telecommunications
• 1 - 100 Employee

• Radio Host

  • Nov 2015 - Jan 2017

  C.C. Concresa, Caracas, Venezuela ✔Co-Host in "Zona de 3", the main radio talk show about basketball in Venezuela. Aired in Deportiva 1300, one of the radio stations of FM Center. ✔Live reporting from important international events like the FIBA Intercontinental Cup (2016) in Frankfurt and the FIBA South American Men's Basketball Championship in Caracas (2016).



Diario El Universal

• Venezuela
• Newspaper Publishing
• 200 - 300 Employee

• Basketball Lead Reporter

  • Jul 2012 - Aug 2016

  Caracas, Distrito Federal, Venezuela ✔Multi-platform journalism, generating content for the journal, the website and social media platforms. ✔Live reporting from first class events: - FIBA Olympic Qualifying Tournament | Caracas, Venezuela | 2012 - FIBA South American Men's Basketball Championship | Margarita, Venezuela | 2014 - FIBA South American Men's Basketball Championship | Caracas, Venezuela | 2016 - FIBA South American Women's Basketball Championship | Barquisimeto, Venezuela | 2016 - FIBA… Show more ✔Multi-platform journalism, generating content for the journal, the website and social media platforms. ✔Live reporting from first class events: - FIBA Olympic Qualifying Tournament | Caracas, Venezuela | 2012 - FIBA South American Men's Basketball Championship | Margarita, Venezuela | 2014 - FIBA South American Men's Basketball Championship | Caracas, Venezuela | 2016 - FIBA South American Women's Basketball Championship | Barquisimeto, Venezuela | 2016 - FIBA Intercontinental Cup | Frankfurt, Germany | 2016 - Final Four of Liga de Las Américas | Barquisimeto, Venezuela | 2016 Show less



Lanzate Radio

• Producer/Writer

  • May 2010 - May 2012

  Caracas Script writing for "Lanzate", a radio show about sports, technology and music that was aired in Rumbera Network



La Cocina Publicidad

• Venezuela
• Advertising Services
• 1 - 100 Employee

• Intern

  • Sep 2011 - Mar 2012

  Caracas Assistance during creative processes for advertising campaigns



Hot 94, FM Center

• Entertainment Providers
• 1 - 100 Employee

• Producer/Writer

  • Jun 2011 - Sep 2011

  Caracas Script writing and guest scheduling for "Sin Uniforme", a sports radio show led by the journalist Ivon Gaete