Ricardo Katayama
Operations at Parceiro Factoring- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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Coursera GTC Statement of Accomplishment
CourseraJun, 2023- Oct, 2024 -
EFSET English Certificate 89/100 (C2 Proficient)
EF Standard English Test (EF SET)May, 2023- Oct, 2024 -
Certified Digital Marketing Professional
Digital Marketing InstituteApr, 2023- Oct, 2024 -
Email Marketing 2018
HubSpot AcademyAug, 2023- Oct, 2024 -
Service Hub Software
HubSpot AcademyAug, 2023- Oct, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Mar, 2023- Oct, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Mar, 2023- Oct, 2024 -
Google Ads Search Certification
GoogleFeb, 2022- Oct, 2024
Experience
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Parceiro Factoring
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Brazil
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Financial Services
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1 - 100 Employee
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Operations
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Nov 2011 - Present
Accountable for marketing, sales and operation activities of a small company that provides credit to SMEs through the purchase of receivables. • Executed marketing activities such as branding, website, SEA and content marketing. • Prospected and interviewed clients. • Conducted credit analysis, fraud prevention, billing, collecting & debt settling processes. • Serviced clients and debtors. Modernized compliance and processes for credit analysis and fraud prevention to up-to-date standards. Led the creation in 2011 of in-cloud ERP software that assured automation of several activities and integration with banks, credit score provider, accounting. Helped deliver 200%+ increase in revenue in the first 5 years. Show less
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Digital Consultant
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Mar 2011 - Sep 2011
Helped deliver projects concerning CR channels optimization and digital presence for large Brazilian companies. • Identified improvement opportunities by creating industry and channel benchmark reports, client workshops, customer research. • Helped define strategy, roadmaps and KPIs. • Developed business cases. Delivered projects for Oi, a major player in the telecommunications industry, and Itau, Latin America's largest bank. Helped deliver projects concerning CR channels optimization and digital presence for large Brazilian companies. • Identified improvement opportunities by creating industry and channel benchmark reports, client workshops, customer research. • Helped define strategy, roadmaps and KPIs. • Developed business cases. Delivered projects for Oi, a major player in the telecommunications industry, and Itau, Latin America's largest bank.
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Abril
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Investment Management
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1 - 100 Employee
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Product Manager
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2007 - 2011
Corporate Advertiser Marketing – From: Marketing Analyst > To: Product Manager Managed company-wide advertising products, that dealt with multiple business units and products, that created an editorial environment proper to communication surrounding specific topics. Emphasis for the 2010 World Cup – the company’s largest advertising project at the time with around 50MM USD in revenue, with Best Marketing Project of the Year on the launching campaign; and for Planeta Sustentável, that discussed sustainability among readers of 35 different publications and that was transformed in a regular brand of the company. • Launched and managed projects. • Delivered communication in magazines, websites, events and special publications directed to diverse audiences, advertising and branded content, on and offline. • Serviced sponsors and ad agencies among the largest advertisers in Brazil, such as Petrobras, ABN Amro, Bunge and Santander. • Handled diverse suppliers and service providers. • Organized strategic planning. • Headed team of 3 employees + freelancers. Delivered media, market and sales analysis and presentations for the VP of sales, for both internal and external use. Supported maintenance of media sales website, created sales materials. Show less
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Marketing Analyst
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2005 - 2006
CRM / Advertising Market – From: Intern > To: Marketing Analyst Collaborated in two editions of one of Brazil’s major advertising awards. • Supported rebranding aiming at increasing desirability of the award, by planning new mechanics, and delivering improved communication. • Delivered on and offline materials. • Supported advertiser registrations. • Managed several events focused on judging and celebrating winners. • Handled event organizers, agencies, press office, freelancers. Supported administration of company’s advertiser database, with over 20k names of the advertiser market, around 100 users in the company. • Updated user experience. • Trained users. • Led data enrichment initiatives. • Improved and enabled direct marketing guidelines. Conducted direct marketing initiatives focused on improving relationship with advertising market. Show less
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Education
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2023 - 2023
College of MultiMedia
Certified Digital Marketing Professional, Marketing -
2008 - 2008
USP - Universidade de São Paulo
Postgraduate Degree, Communication and Media Studies -
2002 - 2006
ESPM Escola Superior de Propaganda e Marketing
Bachelor's degree, Marketing and Advertising
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