Ricardo Franco

Founder at ChefPanda
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Contact Information
us****@****om
(386) 825-5501
Location
Lisboa, Lisbon, Portugal, PT

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Experience

    • Portugal
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Founder
      • Mar 2019 - Present

      Lisbon Area, Portugal Building chefpanda.pt , the marketplace to celebrate moments that matter.

    • Advertising Services
    • 1 - 100 Employee
    • Head of Display
      • Jun 2017 - Mar 2019

      Lisbon Area, Portugal • Managed new customer acquisition through Facebook, YouTube and Google GDN • Invested cost-efficiently more than €3 Million

    • Digital Marketing Manager
      • Mar 2015 - Jun 2017

      Lisbon Area, Portugal • €2 Million Spent on AdWords and Facebook Ads cost efficiently • Management of Search, Display, Remarketing, Shopping and Facebook campaigns in 4 markets in Europe and Latin America • Creation, Expansion and Optimisation of PPC campaigns across multiple platforms (Google AdWords and Bing) • High level of understanding of AWE and 3rd party tools, such as Marin • Monitoring main KPIs on Google Analytics • Pricing analysis in main products, taking into account internal and external… Show more • €2 Million Spent on AdWords and Facebook Ads cost efficiently • Management of Search, Display, Remarketing, Shopping and Facebook campaigns in 4 markets in Europe and Latin America • Creation, Expansion and Optimisation of PPC campaigns across multiple platforms (Google AdWords and Bing) • High level of understanding of AWE and 3rd party tools, such as Marin • Monitoring main KPIs on Google Analytics • Pricing analysis in main products, taking into account internal and external factors

    • Germany
    • Financial Services
    • 1 - 100 Employee
    • Strategic Marketing Intern
      • Sep 2014 - Feb 2015

      Munich The 6-month internship took place at Reimann Investors Advisory GmbH, which is a Family Office, an organization that manages investments and trusts for a single family. Although I have done some projects, my main task was carry out a Market evaluation of European pet care markets for pets Premium GmbH, a German e-commerce vendor for pet care products: • Identification of the most important indicators to analyze the attractiveness of the economic environment for several European… Show more The 6-month internship took place at Reimann Investors Advisory GmbH, which is a Family Office, an organization that manages investments and trusts for a single family. Although I have done some projects, my main task was carry out a Market evaluation of European pet care markets for pets Premium GmbH, a German e-commerce vendor for pet care products: • Identification of the most important indicators to analyze the attractiveness of the economic environment for several European countries and the pet care industry in particular • Development of a framework to screen countries according to economic and market criteria as well as online consumer behaviour • Coordination with an international market research company to purchase market data for several European countries • Identification of major consumers trends in various European countries • Carrying out a competitive analysis by identifying a large number of relevant Google specific keywords in each market and their advertisers • Presentation of key findings to CEO and COO of pets Premium GmbH. In addition to this main responsibility, I have done a small project that involved analysing the pricing of one company Show less

    • General Manager
      • Jun 2013 - Sep 2013

      Lisbon Assisting my father in his business which is in the sector of Construction. My main responsibilities were: • Preparing budgets • Calculating and analysing of overall costs • Analyzing suppliers´offers. Find out the company: http://www.juliofranco.pt

    • Inventory Manager
      • Jul 2012 - Jul 2012

      VipFarma is a portuguese company which is specialized in Integrated Logistics for the pharmaceutical industry. I have worked in VipFarma as a Summer Internship. My main tasks were: • Organizing stocks • Verifying the packaging • Finishing the packaging process

Education

  • Fachhochschule Pforzheim - Hochschule für Gestaltung, Technik und Wirtschaft
    Bachelor, International Marketing
    2013 - 2014
  • ISCTE Business School
    Bachelor of Science (BS), Management
    2011 - 2014
  • Escola Secundária José Saramago
    High School, Socio-economic sciences
    2008 - 2011
  • Wisdom Gate - English School
    English Intermediate, B2
    2010 - 2011
  • Learning Gate - English School
    Pre-intermediate English Course, B1

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