Experience

Mason Vitamins, an Ito EN Japan (North America) Co.
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Data Support Management

  • Oct 2023 - Present


Coca-Cola FEMSA

• Civil Engineering
• 1 - 100 Employee

• Commercial Manager

  • Nov 2021 - Oct 2023

  • Designed and implemented a strategic business plan resulting in increased profitability, Share of Market, and enhanced Brand KPIs. • Executed engaging channel promotions that effectively resonated with consumers, driving brand visibility and product adoption. • Successfully managed distribution strategy, devising impactful trade programs to optimize product availability and placement. • Expertly negotiated with customers, suppliers, and business partners, cultivating mutually beneficial relationships and favorable terms. • Presented comprehensive business plans and data-driven analytics to top executives, facilitating informed decision-making. • Orchestrated the creation and execution of compelling marketing campaigns, aligning with brand vision and driving customer engagement. • Spearheaded Revenue Management initiatives, optimizing pricing strategies and revenue streams to ensure sustainable growth. Show less



cbc

• Guatemala
• Food and Beverage Services
• 700 & Above Employee

• Regional Sales Account Manager

  • Nov 2020 - Nov 2021

  • Developed and executed a dynamic sales strategy that targeted revenue growth through strategic reduction of discounts and implementation of actions to drive higher-margin portfolio changes.• Oversaw and trained a sales team of over 50 individuals, fostering a high-performance culture and enhancing team productivity.• Successfully conducted negotiations with both customers and distributors, resulting in favorable agreements that supported revenue objectives.• Played a pivotal role as the Key Capacitator of excellence programs, enhancing team skills and ensuring consistent excellence in execution. Show less

• Route to Market Manager

  • Apr 2018 - Nov 2020

  • Designed comprehensive attention models for commercial and delivery operations, optimizing efficiency and customer satisfaction.• Elaborated and meticulously managed the budget for assets sensus, ensuring accurate resource allocation.• Aligned KPIs with a sharp focus on cost-effectiveness, leading to streamlined operations and improved profitability.

• Trade Marketing Manager

  • Mar 2016 - Apr 2018

  • Skillfully negotiated with modern trade customers daily, nurturing strong partnerships and driving mutually beneficial outcomes.• Presented persuasive business plans to secure mutual investments with chains, enhancing market presence and brand collaboration.• Successfully implemented trade executions in the channel, driving product visibility and consumer engagement.

• Senior Sales Coordinator

  • Jun 2014 - Feb 2016

  • Led and managed a regional sales team, ensuring effective execution of commercial KPIs and achieving sales targets.• Guided and trained a sales team of over 10 individuals, fostering skill development and consistently achieving strong performance.• Orchestrated the implementation of trade programs across different channels, optimizing product placement and sales performance.

• Trainee

  • Jan 2014 - May 2014

  Learning 360 of every process in the company