Ricardo Anselmi

B2C Marketplace - Director at Padeco Global | Marketplace Strategy & Consulting Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Portugués Full professional proficiency
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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HECTOR RIVERO

Tuve la oportunidad de tener a Ricardo en mi grupo de Compras en DIGITEL-TIM Venezuela el la 1ra década del 2000, como buyer en Marketing. Hizo un trabajo excelente, demostrando habilidades en Capacidad Analítica, trabajo en equipo, liderazgo y resolución de problemas. Recuerdo igualmente su permanente búsqueda de la excelencia y entendimiento de sus áreas de oportunidad. A pesar de su corta edad para el momento en que trabajó en nuestro grupo, tenía un alto grado de madurez que le permitía interactuar con todos los niveles organizacionales sin limitación alguna, siendo siempre muy obejtivo en sus planteamientos. Muy buen recurso que sin duda extrañamos en su partida.

Ana Vass

Ricardo es un profesional íntegro, responsable y estructurado en su trabajo, además es empático en su trato hacia las personas. De buen ánimo y siempre enfocado en obtener los mejores resultados. Trabajamos en equipo durante años y su apoyo fue cabal para lograr los resultados de mi área de trabajo.

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Credentials

  • Amazon Vine - Obtener valoraciones de nuevos productos para impulsar las ventas
    Amazon
    Feb, 2020
    - Oct, 2024
  • Display Google Ads
    Google
    Sep, 2019
    - Oct, 2024
  • Search Google Ads
    Google
    Sep, 2019
    - Oct, 2024
  • Shopping Ads
    Google
    Sep, 2019
    - Oct, 2024
  • Google My Business Basics
    Google

Experience

  • Padeco Global | Marketplace Strategy & Consulting Agency
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • B2C Marketplace - Director
      • Jan 2023 - Present

      Responsable del equipo de trabajo implicado en proyectos B2C sobre plataformas marketplace como: Amazon, Miravia, Cdiscount y Mercado Libre.

    • B2C Marketplace - Director
      • Feb 2022 - Jan 2023

      Responsable del equipo de trabajo implicado en proyectos B2C sobre plataformas marketplace como: Amazon, Miravia, ManoMano, Cdiscount y Mercado Libre.

  • Tracmi
    • Spain
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Responsable de Ecommerce & negocios B2B / Tracmi
      • Sep 2021 - Feb 2022

      Unidad de negocio de Tecnovida Iberia SL. Relojes para el cuidado de trabajadores solitarios y personas mayores. • Relanzamiento de la página web: tracmi.es • Planificar y ejecutar la estrategia de lanzamiento en Amazon España. • Definición de la estrategia SEM, ejecución, seguimiento y optimización. • Responsable por el desarrollo y atención del canal B2B. Unidad de negocio de Tecnovida Iberia SL. Relojes para el cuidado de trabajadores solitarios y personas mayores. • Relanzamiento de la página web: tracmi.es • Planificar y ejecutar la estrategia de lanzamiento en Amazon España. • Definición de la estrategia SEM, ejecución, seguimiento y optimización. • Responsable por el desarrollo y atención del canal B2B.

  • Tecnovida
    • Brazil
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Responsable de Ecommerce / Blaupunkt Security Spain
      • Feb 2021 - Feb 2022

      Tecnovida Iberia S.L es el distribuidor oficial de alarmas y cámaras de videovigilancia Blaupunkt para España y Portugal. • Definición de estrategia para el canal B2C: blaupunkt.com (España) > Alarmas y videovigilancia; y su distribuidor oficial: blaupunkt.tecnovida.org consiguiendo impactar positivamente en los resultados de ventas. • Mejorar la experiencia del cliente identificando palancas y frenos para la venta del canal B2C. • Definir la estrategia SEM y gestionar el presupuesto de marketing online. • Desarrollo y gestión de las cuentas Amazon Vendor y Amazon Seller Central https://amzn.to/3xIEbcI. Show less

  • TEC MOON
    • Spain
    • Retail
    • 1 - 100 Employee
    • Head of Marketplaces & Ecommerce Logistic
      • Feb 2020 - Feb 2021

      TEC MOON is a Spanish company specialized in the research, development and manufacturing of high-tech mattresses that has decided to succeed in electronic commerce. • Transformation of the website: tecmoon.com in a transactional ecommerce. • Plan and execute ecommerce and marketplaces strategy since its launch. • Stock planning and control. • Develop and manage the relationship with logistics providers. TEC MOON is a Spanish company specialized in the research, development and manufacturing of high-tech mattresses that has decided to succeed in electronic commerce. • Transformation of the website: tecmoon.com in a transactional ecommerce. • Plan and execute ecommerce and marketplaces strategy since its launch. • Stock planning and control. • Develop and manage the relationship with logistics providers.

  • MULTIROOM (Inversiones TVROOM 2021, C.A)
    • Venezuela
    • Retail
    • Head of Ecommerce Marketplaces Sales & Founder
      • May 2012 - Dec 2018

      Ecommerce entrepreneurship representing official brands in the marketplaces (e-tail). https://perfil.mercadolibre.com.ve/MULTIROOM • Direct team of 2 people. • Sales development through new brands distribution and licensing agreements • Design of value proposition and execution for brands-clients, including: - Web content and digital asset management and governance in leading Latin-American marketplaces such as Mercado Libre and Linio (similar to Amazon, eBay, etc). - Production of web content for product page: descriptive texts (copywriting), photos and videos. - SEO strategy for positioning products in the listings. - SEM Ads investment: Google Ads and PPC tools from Marketplaces. - Commercial management 360º: purchases, pricing, billing, order fulfilment, customer service, troubleshooting. Reviews. • Definition of KPIs and business objectives. Achievements: 1. Achieved distribution agreements for 8 brands and +500 SKUs in home - manual utensils, electronics - tv accessories, office supplies categories. Got “Official Brand Stores” management in marketplaces. 2. Positive ROI every year. 3. Top 10% of Mercado Libre Best Sellers within 18 months. 4. Positioning in the first places of the product listings and leading the categories sells. Show less

  • Telefónica
    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Head of Purchasing / Category Advertising and Marketing
      • Jan 2011 - Apr 2012

      • Direct team of 4 people in charge of supporting procurement needs for marketing and advertising function.• Annual purchasing plan. Vendor management. Category budget: USD 6 M.• Negotiation of media advertising (TV, radio, print, outdoor and digital media).• Management of RFP process and suppliers compliance.Achievements: 1. 20% savings in procurement budget by identifying opportunities for purchase volume consolidation and TCO improvings.2. 50% improvement in client satisfaction by establishing a process for annual planning and follow up.3. 20% growth in number of offers received in each RFP by promoting “Suppliers Expos” for new recruitments.4. 15% savings in Media budget via effective negotiations. Show less

    • Advisor of Purchasing / Category Advertising and Marketing
      • Sep 2006 - Dec 2010

      • Manage purchase needs, search for suppliers, request offers (RFP) and analyze offers, negotiate commercial conditions and propose the award in a timely manner, complying with internal regulations. Identification and materialization of savings opportunities. Management of incidents with suppliers.• Drive negotiations to price auctions on B2B Ecommerce platform.• Project: “Movistar brand Refresh”. Purchase plan and execution.Achievements: 1. 20% savings in POP purchases and 70% improvement in negotiation timing by implementing standardization process with over 30 suppliers.2. 70% savings in bag purchases by recommending and implementing change in the materials specifications.3. 20% savings in “Movistar brand Refresh” project by leading financial analysis and negotiations with vendors.4. 10% savings in media budget my leading tender analysis in “Global Media Agency”. Show less

  • Terra Networks
    • Brazil
    • Financial Services
    • 1 - 100 Employee
    • International Rotation Program of Telefonica
      • Mar 2011 - Sep 2011

      Selected in global competition for the International Rotation Program. Project for the centralization of purchases of the company Terra Networks (subsidiary of Telefónica) globally. Responsible for advising and coordinating the adequacy of the process to achieve centralized management of purchases from the headquarters in Sao Paulo within 6 months. Selected in global competition for the International Rotation Program. Project for the centralization of purchases of the company Terra Networks (subsidiary of Telefónica) globally. Responsible for advising and coordinating the adequacy of the process to achieve centralized management of purchases from the headquarters in Sao Paulo within 6 months.

  • Corporación Digitel
    • Venezuela
    • Telecommunications
    • 700 & Above Employee
    • Purchasing Specialist / Category Advertising and Marketing
      • Apr 2004 - Aug 2006

      • Management of purchases associated with the advertising activity of the Company, negotiating the best commercial conditions. • Preparation of requests for offers (RFP). Analysis of offers. Technical and commercial note. Negotiation rounds Presentation of award proposals. Set purchase orders in SAP MM. • Special project of “Mobile Booths Center”. Selected as head for the procurement of infrastructure and technological equipment. • Management of purchases associated with the advertising activity of the Company, negotiating the best commercial conditions. • Preparation of requests for offers (RFP). Analysis of offers. Technical and commercial note. Negotiation rounds Presentation of award proposals. Set purchase orders in SAP MM. • Special project of “Mobile Booths Center”. Selected as head for the procurement of infrastructure and technological equipment.

  • Sony Entertainment Distribution
    • Entertainment Providers
    • 1 - 100 Employee
    • Financial Analyst
      • Nov 2003 - Apr 2004

      • Perform the accounting record of supplier invoices. • Project to merge the operation of the AXN channel with the organization: analysis for consolidation of the accounting accounts. • Collaborate in the consolidation of data for the preparation of annual budget. • Perform the accounting record of supplier invoices. • Project to merge the operation of the AXN channel with the organization: analysis for consolidation of the accounting accounts. • Collaborate in the consolidation of data for the preparation of annual budget.

  • Alimentos Polar
    • Food and Beverage Manufacturing
    • 500 - 600 Employee
    • Scholarship - Treasury and Finance
      • Apr 2003 - Aug 2003

      Rotation plan for each of the areas that make up the Treasury and Finance department to achieve a comprehensive understanding of the functions. • Cost Accounting: update of cost standards by product, reclassification of expense items such as cost items, inventory control • Treasury: cash flow, cash flow projections. • Accounts payable: analysis of invoices pending payment. Rotation plan for each of the areas that make up the Treasury and Finance department to achieve a comprehensive understanding of the functions. • Cost Accounting: update of cost standards by product, reclassification of expense items such as cost items, inventory control • Treasury: cash flow, cash flow projections. • Accounts payable: analysis of invoices pending payment.

Education

  • EAE Business School
    Master in Design Thinking & Customer Experience (CX), Marketing
    2019 - 2020
  • Universidad Católica Andrés Bello
    Bachelor’s Degree in business administration, Administración de Empresas
    1998 - 2003

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