Experience

The Sideways Life

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations and Media/Marketing Consultant

  • Aug 2020 - Present

  Public Relations for Roark, TREW, K2, Airblaster, and CAMP Eyewear, Shwood Eyewear, Mountain Gazette. Public Relations Consulting, copywriting, social media strategy, collaborations, editorial and media planning consultation. Past PR clients and projects - Autumn Headwear, Banzai Skateboards, Four Wheel Pop Up Tents: The Lifer Video Tour, Weston Backcountry. Pre-2020 freelance writing and consulting for: Roxy, Xgames.com, Transworld Business, Cooler Magazine, Future Snowboarding, Transworld Snowboarding, Working Hands Farm, Atmosphere Apparel. Pro-Bono consulting and PR for Utah Moms For Clean Air, Writers Resist, Full Moon Snowboarding Film. Areas of expertise - Snowboarding, technical apparel, skateboarding, sportswear, menswear, skiing, urban outdoor style.



JAM Collective

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations

  • Sep 2016 - Mar 2020

  Public relations and media strategy. Directed and implemented the strategy for Goldwin, Rumpl and Coal Headwear, as well as strategic public relations support for Snow Peak, Smartwool, Leatherman, Vuarnet, BioLite, Osprey, and others. New business development. Created US PR strategy for Houdini Sportswear. Jam Collective is a boutique PR agency with a depth of experience in the converging space between outdoor performance and urban style. Public relations and media strategy. Directed and implemented the strategy for Goldwin, Rumpl and Coal Headwear, as well as strategic public relations support for Snow Peak, Smartwool, Leatherman, Vuarnet, BioLite, Osprey, and others. New business development. Created US PR strategy for Houdini Sportswear. Jam Collective is a boutique PR agency with a depth of experience in the converging space between outdoor performance and urban style.



Vans, a VF Company

• United States
• Retail
• 700 & Above Employee

• Public Relations & Media Manager Vans & Reef EMEA

  • Oct 2011 - Dec 2012

  - Delivered 85 Million brand campaign impressions annually, via out of home advertising - Managed 10 PR agencies across Europe and The Middle East - Strategically pitched product collaborations with Supreme, Kenzo, Barbour, Taka Hayashi, Norse Projects, Carhartt WIP, Liberty London, Street Machine, Metallica, Hello Kitty & Disney, as well as regular product lines with an emphasis on Classics and Core Skate. - Balanced PR & Media budget - Garnered product, event and brand coverage in influential media outlets including: Hypebeast, Highsnobiety, Sneaker Freaker, Complex, Dazed, Lodown, Be Street, Vice, I-D, Wallpaper, Freshness Mag, Sportswear International, Vogue and many more. - Directed and executed PR for all Gold level events across Europe (Skate, Surf, Snow, BMX, Music & Fashion) - Collaborated with sports marketing team and local markets to effectively pitch Vans athlete content and editorial stories. - Managed promo product including budget, ordering and product seeding with influencers across fashion, lifestyle and action sports. - Created press materials for owned retail store openings and events - Media Planning and Buying for all Pan-European media



Salomon

• France
• Sporting Goods
• 700 & Above Employee

• Salomon Snowboards and Bonfire Communications Manager

  • Nov 2007 - Oct 2011

  Managed Public Relations for North America and directed global strategy. I garnered media coverage in Transworld Snowboarding, Transworld Biz, Snowboarder, Snowboard, Boardsport Source, Method Magazine, Onboard, Whitelines, Nylon Magazine, Coolhunting, NBC, Outside, SI Kids, Maxim, Antenna, The Price is Right, Self, National Geographic Adventure, Backcountry, Women's Adventure, Yobeat, Rad Collector, Sportswear International, The Oregonian to name a few. In 2010 I was invited to lead the "Successful PR and Social Media Strategies" discussion at Transworld Business Conference and the Women in Boardsports Conference in Saas Fe, Switzerland. Directed global Social Media strategy. Hired and managed marketing interns. Copywriting, story telling and editing for catalogs, websites, newsletters and advertisements. Produced guerrilla marketing materials, participated in coordination of trade shows, events, ad campaigns, dealer catalogs. Managed influencer program and summer camp sponsorships of HCSC & Windell's. Collaborated with agency partners including Nemo Design and Instrument.



Bonfire Snowboarding Company

• Portland, Oregon Area

• Marketing Coordinator

  • Mar 2007 - Feb 2008

  Public Relations. Copywriting. Managed North American snowboard video premiere tour including locations, budgets, and execution in cooperation with Monster Energy Co. Coordinated events, influencer initiatives and trade show preparation. Early adopter of social media strategy utilizing MySpace, Facebook and Twitter. Public Relations. Copywriting. Managed North American snowboard video premiere tour including locations, budgets, and execution in cooperation with Monster Energy Co. Coordinated events, influencer initiatives and trade show preparation. Early adopter of social media strategy utilizing MySpace, Facebook and Twitter.



Transworld Media

• Contributing Writer

  • Dec 2005 - Mar 2007

  Monthly product column. Online content. Monthly product column. Online content.



Signal Sports

• Portland, Oregon Area

• Women's Sports Boutique Store Manager

  • Oct 2005 - Mar 2007

  Snowboard Buyer. Ad Copy. Social Media Strategy. Snowboard Buyer. Ad Copy. Social Media Strategy.



High Cascade Snowboard Camp

• United States
• Advertising Services
• 1 - 100 Employee

• Coach

  • Jul 1997 - Aug 2004

  Digger. Counselor. Coach. Co-founder of HCSC Girl program. Digger. Counselor. Coach. Co-founder of HCSC Girl program.