Rian Mohamad Yusuf

Business Development and Marketing PR Strategist at Nexus Risk Mitigation & Stategic Communication
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Location
Jakarta, Jakarta, Indonesia, ID

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5.0

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Princess Grace Kamila Noer

Rian was one of my seniors at Prisma Purelindo whom I recalled to be very warm and friendly. He was resourceful and highly motivated to learn about new things. He rarely gave up and always up for higher challenge. I learned a lot by working with him although we were assigned in different team.

Leyana Riesca

As long as I have worked together with Rian in Prisma PR, i found that Rian is a very high-motivated person with the high urge to learn more and give more beyond client's needs. With his creative thinking and helpful character, Rian also managed to help his colleagues in handling their clients as well as problem solving. Rian's experiences in handling consumer brands has boost his knowledge and credibility in both media relations and event handling.

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Experience

    • Indonesia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Business Development and Marketing PR Strategist
      • Jul 2021 - Present

      Act as marketing manager and PR consultant. Act as marketing manager and PR consultant.

    • Indonesia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Managing Partner
      • Mar 2020 - Present

      Act as business development, account director, public and media relations strategist. Act as business development, account director, public and media relations strategist.

    • Australia
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Manager
      • Aug 2019 - Feb 2020

    • Book and Periodical Publishing
    • Founder
      • Dec 2015 - Feb 2019

      Bubur Ayam Istimewa Baba Rian - Foodtruck chinese chicken porridge @bubur.bakmie.babarian (2017 - present) Zaastengel:Co-founder of Zaastengel, a home made fresh finger cheese cookies (kaastengels) - More info @zaastengel.id (seasonal) Shoes Mates:Co-founder of Shoes Mates. A startup unit that provides shoes cleaning services and treatment. More info @shoesmates (2016 - 2020) Bubur Ayam Istimewa Baba Rian - Foodtruck chinese chicken porridge @bubur.bakmie.babarian (2017 - present) Zaastengel:Co-founder of Zaastengel, a home made fresh finger cheese cookies (kaastengels) - More info @zaastengel.id (seasonal) Shoes Mates:Co-founder of Shoes Mates. A startup unit that provides shoes cleaning services and treatment. More info @shoesmates (2016 - 2020)

    • Marketing Communications Manager
      • Sep 2016 - Oct 2017

      Managing brand and company's images through publicity, community and customer activities.My role include:1. External and internal communications2. Supporting product and marketing campaign 3. Media relations4. Managing activation/ events (from back-end to front-end)5. Community relations6. Government RelationsPrevious role and achievements:Manage marketing communications team to support company performance in terms of brand building, promoting product and services, partner campaign implementation, reaching new and maintain existing audience, business integration and act as supporting digital sales output.Achievements• Generate publications from prominent and targeted media e.g. Detik.com, Techinasia, dailysocial, Bisnis Indonesia, Investor Daily, SWA etc.• Increase 40% number of acquisitions member through digital marketing.• Increase 60% awareness as well as engagement in social media.

    • Indonesia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Apr 2012 - Dec 2015

      Responsibilities:• Work hand in hand with business development to generate new business.• Delivering client objectives by performing public relations activities with giving excellence and best practice services. • Managing media monitoring department including business strategy, day-to-day operation and work process.Achievements• Generate maximum news publications from leading media and receive PR Value 7-10 times from investment (ROI).• Succeed building and maintaining media relations and receive high number of journalists contact or client.• Develop and running operation system for more efficient resources with maximum impact.

    • Account Executive (apprentice to senior level)
      • Sep 2005 - Mar 2012

      Responsibilities• Oversee client needs and work hand in hand with related team/ department to produce effective marketing campaign.• Support account team to develop business proposal and produce creative copy and news writing • Provided monitoring as well as data analyst for reporting and client recommendations.Client Handled: Tech, FCMG, Banking, Lifestyle (Tobacco), and Automotive Responsibilities• Oversee client needs and work hand in hand with related team/ department to produce effective marketing campaign.• Support account team to develop business proposal and produce creative copy and news writing • Provided monitoring as well as data analyst for reporting and client recommendations.Client Handled: Tech, FCMG, Banking, Lifestyle (Tobacco), and Automotive

Education

  • Universitas Prof. Dr. Moestopo (Beragama)
    Postgraduate Degree, Communication and Media Studies
    2021 - 2023
  • Universitas Prof. Dr. Moestopo (Beragama)
    Bachelor, Communication
    2000 - 2006

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