Rian de Waard

Senior Sales Manager Benelux at eufy SECURITY
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Full professional proficiency
  • German Professional working proficiency
  • French Elementary proficiency
  • Dutch Native or bilingual proficiency

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Daisy Homoet-Mijnals

Working with Rian has been a pleasure. He is an amazing sales professional with very strong communication skills. During the time we worked together at Huawei Technologies Rian achieved some great results while the company was in a challenging situation. Rian thinks outside the box and with his positive and realistic mindset he kept his colleagues and partners motivated and enthusiastic. I highly recommend Rian, he would become an appreciated manager or member of any team.

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Experience

    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Senior Sales Manager Benelux
      • Feb 2023 - Present

      This role is all about extending the marketshare of Eufy products in the Benelux market. Eufy security is broadly represented, but other businessunits are to be greatly improved, which means that I am in touch with a lot of stakeholders in various parts of the consumer electronics market, from resellers to distributors. I am in the lead and end to end responsible for increasing the revenue of the portfolio. Main tasks are channel management, sales management co-marketing, GTM, E-commerce, supply chain and acting spokesperson. Customerportfolio consists of: -Coolblue -Bol.com -MediaMarkt NL -MediaMarkt BE -BCC -Belsimpel/Gomibo -IPcam-shop -Expert(NL) -Krëfel(BE) -VandenBorre(BE) -Copaco Benelux And various other resellers Show less

  • InnStruct
    • The Randstad, Netherlands
    • Owner
      • Jun 2022 - Present

      With the extensive experience I gained through my various positions in the smarthpone industry and broad consumer electronics market, I am able to offer valuable sales and business development support to companies aiming to enter the European market. Having worked for multiple international organisations I know what values are important and can be of determining value for the desired result. Offered services include sales management, GTM support, marketing management, channel development. With the extensive experience I gained through my various positions in the smarthpone industry and broad consumer electronics market, I am able to offer valuable sales and business development support to companies aiming to enter the European market. Having worked for multiple international organisations I know what values are important and can be of determining value for the desired result. Offered services include sales management, GTM support, marketing management, channel development.

    • China
    • Software Development
    • 700 & Above Employee
    • Senior Sales Manager Benelux & Switzerland
      • Sep 2021 - Feb 2023

      In this role I was in the lead and end to end responsible for increasing the marketshare of smartphones and wearables in the Realme portfolio. Being the only local representative of the brand meant that I was not only responsible for the commercial side, but also fulfilled many PR-related duties. Main tasks were management of sales, co-marketing, GTM, finance, E-commerce, supply chain and acting spokesperson for local PR purposes. Customerportfolio consisted of: -Belsimpel/Gomibo -MediaMarkt NL -MediaMarkt BE -Coolblue -Bol.com -Amazon -Krëfel(BE) -VandenBorre(BE) -Interdiscount(CH) -Digitec Galaxus(CH) -Alltron(CH) -Tech Data Benelux -Tech Data Switzerland -Ingram Micro -Movigo CH Show less

    • China
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Sales Manager
      • Sep 2020 - Aug 2021

      In this role I was in the lead for maximizing the marketshare of smartphones of the Xiaomi portfolio, but also making the most of their full line-up of eco products. These are a key differentiator between Xiaomi and other smartphone brands and help Xiaomi have the Dutch consumers embrace their products. Main duties behold management of sales, co-marketing, GTM, finance, E-commerce, supply chain and acting spokesperson for local PR purposes. Customerportfolio consisted of: -Belsimpel.nl -Mobiel.nl -MediaMarkt NL -MediaMarkt BE -BCC -Ingram Micro -A&C Systems -The PhoneHouse -Expert Show less

    • China
    • Telecommunications
    • 700 & Above Employee
    • Channel Sales Manager Honor Netherlands
      • May 2019 - Aug 2020

      In this role I was in charge of positioning HONOR in the highly competitive BeNeLux telecom market, with a high focus on GTM & Sales. Main duties involved management of sales, co-marketing, GTM, finance, E-commerce, supply chain for total channel. Due to a relatively small local team, high involvement with HQ was required, giving a very in depth view on 'what makes the organization tick'. Local spokesperson, representing the brand on launch events on stage and to media. Employment unfortunately was terminated prematurely due to the effects of Huawei Technologies being placed on the US Entity List, causing HONOR to eventually retreat from the BeNeLux. Customerportfolio consisted of: -Belsimpel.nl -Bol.com -Coolblue -KPN -VandenBorre(BE) -MediaMarkt(BE) -Krëfel(BE) -A&C Systems -Tech Data Show less

    • Netherlands
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Sales Manager MC Netherlands
      • Oct 2016 - Apr 2019

      In this role I was end-to-end responsible for all business of LG Mobile within the Dutch market. Close cooperation with sales, marketing, procurement, sales support and technical support. Main responsibilities consist of:-Managing key accounts-Cooperate with Trade Marketing Manager MC-New product introductions-Managing budgets of many kinds-Managing merchandising team (2 people)Since a change in entity was been after an organizational restructuring, I reported directly to LG Western Europe HQ, located in Germany. Focus is set mainly on Operator-channels, combined with a big portfolio of Open Market accounts.It made this role an internationally oriented one with regular visits to sales-offices across Europe.The main goal was to maintain and expand business within the defined customer portfolio displayed below.Operator:-T-Mobile-KPN-VodafoneDistribution:-Tech Data Mobile-A&C SystemsRetail:-MediaMarkt-The PhoneHouse-BCCE-tail:-Coolblue.nl-Bol.com-Belsimpel.nl-Mobiel.nl Show less

    • Key Accountmanager Mobile Communications
      • Dec 2015 - Sep 2016

      LG Electronics is an innovative manufacturer of consumer electronics. Within the BeNeLux subsidiary I beared responsibilty for all sales of smartphones, accessories and tablets in the open market. In my role I visited headquarters of all large resellers to maximize LG Mobile sales.During my first year with LG I became responsible for total mobile sales within the open market. When my colleague left, my customerportfolio grew by 100%.Next to sales I was also responsible for managing one field account manager / merchandiser.My current keyaccounts are:Distribution:-Tech Data Mobile-A&C SystemsRetail:-MediaMarkt-The PhoneHouse-BCCE-tail:-Coolblue.nl-Bol.com-Wehkamp.nl-Belsimpel.nl-Studentmobiel.nl-Typhone.nl Show less

    • Accountmanager Mobile Communications
      • Nov 2014 - Nov 2015

      LG Electronics is an innovative manufacturer of consumer electronics. Within the BeNeLux subsidiary I was responsible for sales of smartphones, accessories and tablets in the E-tail channel and one distributionparter. In my role I visited headquarters of all large resellers to maximize LG Mobile sales.My key accounts were:Distribution:-A&C SystemsE-tail:-Coolblue.nl-Bol.com-Wehkamp.nl-Belsimpel.nl

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Accountmanager
      • Dec 2011 - Oct 2014

      Tech Data Mobile is a large distributor of mobile phones and accessories in the Netherlands. Some of the brands that have a partnership are LG, Samsung, Apple, Sony, HTC, Nokia & TomTom.In my role of accountmanager I was responsible for sales of the complete product portfolio with MediaMarkt & Saturn-accounts, selling mobile phones, tablets, PND and accessories. All Saturn shops were rebranded to MediaMarkt in 2014.My accounts:-MediaMarkt Groningen-MediaMarkt Leeuwarden-MediaMarkt Drachten-MediaMarkt Emmen-MediaMarkt Zwolle-MediaMarkt Alkmaar-MediaMarkt Ede-MediaMarkt Apeldoorn-MediaMarkt Hoorn-Saturn Groningen-Saturn Utrecht Leidsche Rijn-Saturn Zaandam-Saturn Amsterdam ODE-Saturn Heerhugowaard-Saturn Hoofddorp-Saturn Nieuwegein Show less

    • Accountmanager
      • Dec 2011 - Oct 2012

      In October 2012 MCC was renamed to Tech Data Mobile. My position did not change, see positiondetails above.

    • Germany
    • Retail
    • 700 & Above Employee
    • Department Manager Mobile
      • Apr 2008 - Nov 2011

      In this role I've been responsible for managing people and products to accomplish the best result in the mobile phones department. In charge of buying, as well as manager of a team consisting of 9 salespeople. With Saturn Groningen we were on a regular basis the best performing shop on mobile in total MMS Retail Group, whilst not being the biggest shop by far. In this role I've been responsible for managing people and products to accomplish the best result in the mobile phones department. In charge of buying, as well as manager of a team consisting of 9 salespeople. With Saturn Groningen we were on a regular basis the best performing shop on mobile in total MMS Retail Group, whilst not being the biggest shop by far.

Education

  • Hanzehogeschool Groningen
    Management, Economics and Law
    2009 - 2012
  • University of Groningen
    Industrial Engineering and Management
    2005 - 2007
  • Dollard College Winschoten
    VWO
    1998 - 2005

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