Experience

Audience Acuity

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2018 - Jun 2021

  Miami/Fort Lauderdale Area Audience Acuity connects brands to people. Connecting brands to consumers has never been more complicated, or more important. The proliferation of data, user generated content and social media – combined with multiple devices, dislocated platforms and shrinking attention spans have forever changed marketing communication. We help brands build deep personal connections by enabling omni-channel, micro targeting at scale. With identity resolution and data security at the… Show more Audience Acuity connects brands to people. Connecting brands to consumers has never been more complicated, or more important. The proliferation of data, user generated content and social media – combined with multiple devices, dislocated platforms and shrinking attention spans have forever changed marketing communication. We help brands build deep personal connections by enabling omni-channel, micro targeting at scale. With identity resolution and data security at the vanguard of our business, our national consumer database and our super identity graph contain over 260 million adults and over 500 million digital identities. Our proprietary methodology blends individually compiled information, deterministically matched and validated against the United States’ most accurate identity database. We complement our suite of data products with specialized marketing services for digital creative development, integrated media placement and attribution analysis. Show less



Reunion Group

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • 2011 - 2015

  Ft. Lauderdale, Florida Developed the new strategic direction, business mission, goals and objectives. Diversified the business model to develop new, commercially viable digital products to enter new markets. Eliminated nonperforming positions, added new personnel and capabilities throughout the organization - new business development, product development, account management, technology and operations. Launched the new technical infrastructure to enable digital product delivery, including; a modular… Show more Developed the new strategic direction, business mission, goals and objectives. Diversified the business model to develop new, commercially viable digital products to enter new markets. Eliminated nonperforming positions, added new personnel and capabilities throughout the organization - new business development, product development, account management, technology and operations. Launched the new technical infrastructure to enable digital product delivery, including; a modular user experience platform, integrated systems with federally regulated data providers, call centers, payment processors, email services providers and client systems. Show less



Marina Bay Sands

• Singapore
• Hospitality
• 700 & Above Employee

• Senior Vice President Marketing

  • 2010 - 2011

  Singapore An integrated resort containing the world’s most expensive standalone casino, 2,561 rooms, 9,000 employees, 2,300 slot machines, 621 table games, a retail mall containing 285 stores more than 40 food and beverage outlets, 2 theaters, Banyan Tree Spa and a Sky Park on the 55th floor. Executive Committee member directed the planning and execution of the resort’s marketing strategy to maximize a $6 billion investment. • Generated $1.85 billion in revenue, $926 million in EBITDA in… Show more An integrated resort containing the world’s most expensive standalone casino, 2,561 rooms, 9,000 employees, 2,300 slot machines, 621 table games, a retail mall containing 285 stores more than 40 food and beverage outlets, 2 theaters, Banyan Tree Spa and a Sky Park on the 55th floor. Executive Committee member directed the planning and execution of the resort’s marketing strategy to maximize a $6 billion investment. • Generated $1.85 billion in revenue, $926 million in EBITDA in the first year of operation, increased mass gaming revenue from $2.2 million to $4 million, per day. • Redesigned the marketing organizational structure, established new metrics and performance indicators, supervised 6 direct reports, oversaw more than 250 employees. • Increased the consumer database from 125,000 to 300,000, redesigned a new multi-channel marketing strategy. • Organized and launched the entertainment department: opened 2 theaters, 5 box offices, sold over 1 million tickets during the first year, and launched “The Lion King” – the most successful show in the history of Singapore. • Developed and implemented a digital marketing research function, surveyed over 22,000 visitors, prepared actionable consumer insight for gaming and non-gaming operating departments. Show less



Tropicana Entertainment Inc.

• United States
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Chief Marketing Officer

  • 2008 - 2010

  Las Vegas, Nevada A multi-jurisdictional casino gaming enterprise containing 9 properties, generated $410 million in revenue, 443,000 square feet of gaming space, 5,800 hotel rooms, 9,000 slot machines, 170 table games and 7500 employees. Developed and executed the company’s marketing strategy to emerge from a Chapter 11 reorganization, oversaw marketing governance, brand management, database marketing, advertising, organizational re-design, and competitive intelligence. • Reduced marketing… Show more A multi-jurisdictional casino gaming enterprise containing 9 properties, generated $410 million in revenue, 443,000 square feet of gaming space, 5,800 hotel rooms, 9,000 slot machines, 170 table games and 7500 employees. Developed and executed the company’s marketing strategy to emerge from a Chapter 11 reorganization, oversaw marketing governance, brand management, database marketing, advertising, organizational re-design, and competitive intelligence. • Reduced marketing expenses by $20 million, 19%. • Created new corporate identity, launched an enterprise-wide re-branding initiative, developed integrated advertising initiatives for casino. • Reorganized marketing function, implemented organizational skills assessment. • Launched an integrated digital marketing initiative, made over 300 changes to the company’s web sites improve the usability of the electronic assets. Show less



Allconnect

• United States
• Internet Publishing
• 100 - 200 Employee

• Chief Marketing Officer

  • 2004 - 2007

  Atlanta, Georgia Allconnect is venture backed home services provider, was ranked # 73 on The Inc 500 list and # 29 on Georgia’s Pinnacle List. Responsible for 400 employees, strategic planning, product management, channel and brand management and marketing communications. • Increased revenue 110% to $36 million, increased valuation from $34 million to $150 million. • Reorganized the call center channel, added 200 seats in a second location, revised the organizational structure, modified… Show more Allconnect is venture backed home services provider, was ranked # 73 on The Inc 500 list and # 29 on Georgia’s Pinnacle List. Responsible for 400 employees, strategic planning, product management, channel and brand management and marketing communications. • Increased revenue 110% to $36 million, increased valuation from $34 million to $150 million. • Reorganized the call center channel, added 200 seats in a second location, revised the organizational structure, modified compensation plans and revised the product mix. • Created product development, marketing research, and digital development functions. Show less



Equifax

• United States
• Financial Services
• 700 & Above Employee

• Vice President Consumer Marketing

  • 2002 - 2004

  Atlanta, Georgia Increased revenue by 77% to $71 million, redesigned the division’s ecommerce channel. • Increased housefile revenues from $750,000 to over $6 million, created a data mart of 6 million consumers for eCRM program. • Developed new retail branding strategy around 3 core consumer categories, increased products from 4 to 11 in the first 11 months, relaunched 3 existing products, developed product pipeline of 11 additional products. • Added the following functions: research… Show more Increased revenue by 77% to $71 million, redesigned the division’s ecommerce channel. • Increased housefile revenues from $750,000 to over $6 million, created a data mart of 6 million consumers for eCRM program. • Developed new retail branding strategy around 3 core consumer categories, increased products from 4 to 11 in the first 11 months, relaunched 3 existing products, developed product pipeline of 11 additional products. • Added the following functions: research, advertising, CRM, project management and online consumer interface (GUI), eliminated 4 redundant positions.  Show less



DoubleClick, Abacus Direct Division

• Vice President, Product Development & Sales Operations

  • 2000 - 2003

  Broomfield, Colorado Executive Committee Member • Increased Divisional profit from less than $4 million to $25 million. • Developed an analytical framework to evaluate global business opportunities, developed the Abacus-Japan business model, revised forecasting and capital planning processes. • Reduced head count by 50, reorganized the product management and sales departments, implemented new organizational structure, product development processes, revenue forecasting and sales… Show more Executive Committee Member • Increased Divisional profit from less than $4 million to $25 million. • Developed an analytical framework to evaluate global business opportunities, developed the Abacus-Japan business model, revised forecasting and capital planning processes. • Reduced head count by 50, reorganized the product management and sales departments, implemented new organizational structure, product development processes, revenue forecasting and sales compensation. • Developed a contract administration function for key accounts, identified $9 million in new business opportunities. Show less



Group1 Software, DataDesigns Division

• General Manager

  • 1995 - 2000

  Las Vegas, Nevada DataDesigns developed fully integrated database marketing solutions and was acquired by Group1 Software (NASDAQ, GSOFT) • Retained by the acquiring company to lead the company’s database marketing division, built the division to 50 employees and $10 million in revenue. • Grew installation revenues from $15,000, per license to $300,000, per license - penetrated 8 new vertical industries, client list included: Nissan North America, GE Capital, Swedish Medical Center, Olan Mills, The… Show more DataDesigns developed fully integrated database marketing solutions and was acquired by Group1 Software (NASDAQ, GSOFT) • Retained by the acquiring company to lead the company’s database marketing division, built the division to 50 employees and $10 million in revenue. • Grew installation revenues from $15,000, per license to $300,000, per license - penetrated 8 new vertical industries, client list included: Nissan North America, GE Capital, Swedish Medical Center, Olan Mills, The Milwaukee Journal Sentinel and the American Society of Civil Engineers. Show less



DataDesigns, Inc.

• Software Development

• Founder

  • 1990 - 1995

  Las Vegas, Nevada Founded, developed and sold a technology company • Developed over 150 integrated data warehouses for business-to-consumer marketing applications in the hospitality and gaming industries. • Managed over 25 million consumer records for clients including: Westin Hotels & Resorts North America, Mirage Resorts, Boyd Gaming, Coast Casinos, The Windsor Casino, Intrawest Corporation, Marriott’s Palm Desert Resorts, Loews Hotels and Cendant.



Hilton Worldwide

• India
• Hospitality
• 300 - 400 Employee

• Director of Marketing, Las Vegas Hilton

  • 1986 - 1990

  Las Vegas, Nevada Las Vegas Hilton, Director of Marketing • Managed all marketing, advertising and research functions for the $450 million resort, administered the resort’s $15 million advertising budget, executed marketing plans for all 7 major revenue producing areas, created external marketing alliances to expand channels of distribution and increase advertising budgets, produced special events - including all World Championship Boxing, showroom entertainment and casino promotions. Reno… Show more Las Vegas Hilton, Director of Marketing • Managed all marketing, advertising and research functions for the $450 million resort, administered the resort’s $15 million advertising budget, executed marketing plans for all 7 major revenue producing areas, created external marketing alliances to expand channels of distribution and increase advertising budgets, produced special events - including all World Championship Boxing, showroom entertainment and casino promotions. Reno Hilton, Director of Electronic Games & Slot Operations • Generated $22.9 million in revenue and 70% operating margins, managed 150 employees and 1,200 electronic gaming devices, full P&L responsibility including, forecasts, capital budgets and human resources. Assistant to the President, Hilton Nevada Corporation • Developed financial, capital and competitive analysis, developed reports and analysis for the Board of Directors, Hilton Hotels Corporation, created strategic plans and feasibility studies corporate marketing programs and special events Show less