Riad Al-Khouri
Head of Performance Insights at heycar- Claim this Profile
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Bio
Andrés del Pino Bolaños
Working with Riad is a wonderful experience. The level of expertise he has plus his management skills have been key to get to the level of insights we have at Heycar. Riad has outstanding communication skills, being able to explain difficult technical problems to all kind of audiences and understand the needs non technical users have. His prioritization skills always kept the team in a balance between working on the bigger topics that give us more value and the quick wins. Riad not only tries to give an answer to all the needs we have but also understand the reasons behind each request so he can also contribute with his knowledge. I fully recommend Riad and any team would be lucky and would increase their value by having him onboard!
Mercè Soriano i Planas
Riad is a top professional. He has always demonstrated a great knowledge of his area and does an excellent job. He is always willing to help other colleagues and he is a partner who is very easy to work with and transmits his good energy to the rest of the team. Any company would be lucky to have him on the team.
Andrés del Pino Bolaños
Working with Riad is a wonderful experience. The level of expertise he has plus his management skills have been key to get to the level of insights we have at Heycar. Riad has outstanding communication skills, being able to explain difficult technical problems to all kind of audiences and understand the needs non technical users have. His prioritization skills always kept the team in a balance between working on the bigger topics that give us more value and the quick wins. Riad not only tries to give an answer to all the needs we have but also understand the reasons behind each request so he can also contribute with his knowledge. I fully recommend Riad and any team would be lucky and would increase their value by having him onboard!
Mercè Soriano i Planas
Riad is a top professional. He has always demonstrated a great knowledge of his area and does an excellent job. He is always willing to help other colleagues and he is a partner who is very easy to work with and transmits his good energy to the rest of the team. Any company would be lucky to have him on the team.
Andrés del Pino Bolaños
Working with Riad is a wonderful experience. The level of expertise he has plus his management skills have been key to get to the level of insights we have at Heycar. Riad has outstanding communication skills, being able to explain difficult technical problems to all kind of audiences and understand the needs non technical users have. His prioritization skills always kept the team in a balance between working on the bigger topics that give us more value and the quick wins. Riad not only tries to give an answer to all the needs we have but also understand the reasons behind each request so he can also contribute with his knowledge. I fully recommend Riad and any team would be lucky and would increase their value by having him onboard!
Mercè Soriano i Planas
Riad is a top professional. He has always demonstrated a great knowledge of his area and does an excellent job. He is always willing to help other colleagues and he is a partner who is very easy to work with and transmits his good energy to the rest of the team. Any company would be lucky to have him on the team.
Andrés del Pino Bolaños
Working with Riad is a wonderful experience. The level of expertise he has plus his management skills have been key to get to the level of insights we have at Heycar. Riad has outstanding communication skills, being able to explain difficult technical problems to all kind of audiences and understand the needs non technical users have. His prioritization skills always kept the team in a balance between working on the bigger topics that give us more value and the quick wins. Riad not only tries to give an answer to all the needs we have but also understand the reasons behind each request so he can also contribute with his knowledge. I fully recommend Riad and any team would be lucky and would increase their value by having him onboard!
Mercè Soriano i Planas
Riad is a top professional. He has always demonstrated a great knowledge of his area and does an excellent job. He is always willing to help other colleagues and he is a partner who is very easy to work with and transmits his good energy to the rest of the team. Any company would be lucky to have him on the team.
Experience
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heycar
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Germany
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Software Development
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200 - 300 Employee
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Head of Performance Insights
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Apr 2022 - Present
- Successfully recruited, coached, and managed a team of 5 data analysts across UK, Spanish, and French markets, unlocking data analytics value - Spearheaded the integration of customer journey data from Segment and CRM data from HubSpot and revenue data from netsuite to optimize marketing channel mix - Gathered, refined, and prioritized stakeholder requirements by introducing agile methodology through Jira, ensuring the team's focus on high-value activities - Led the end-to-end… Show more - Successfully recruited, coached, and managed a team of 5 data analysts across UK, Spanish, and French markets, unlocking data analytics value - Spearheaded the integration of customer journey data from Segment and CRM data from HubSpot and revenue data from netsuite to optimize marketing channel mix - Gathered, refined, and prioritized stakeholder requirements by introducing agile methodology through Jira, ensuring the team's focus on high-value activities - Led the end-to-end forecasting cycle, including KPI conception, data gathering, and rigorous validation with business owners - Provided senior leadership with in-depth business performance analysis across diverse domains and markets - Successfully developed data products, encompassing scalable data models in SQL through dbt and the creation of dashboards and reports in Looker - Facilitated Looker and data literacy training for over 100 users, fostering a data-driven decision-making culture across the organization Show less - Successfully recruited, coached, and managed a team of 5 data analysts across UK, Spanish, and French markets, unlocking data analytics value - Spearheaded the integration of customer journey data from Segment and CRM data from HubSpot and revenue data from netsuite to optimize marketing channel mix - Gathered, refined, and prioritized stakeholder requirements by introducing agile methodology through Jira, ensuring the team's focus on high-value activities - Led the end-to-end… Show more - Successfully recruited, coached, and managed a team of 5 data analysts across UK, Spanish, and French markets, unlocking data analytics value - Spearheaded the integration of customer journey data from Segment and CRM data from HubSpot and revenue data from netsuite to optimize marketing channel mix - Gathered, refined, and prioritized stakeholder requirements by introducing agile methodology through Jira, ensuring the team's focus on high-value activities - Led the end-to-end forecasting cycle, including KPI conception, data gathering, and rigorous validation with business owners - Provided senior leadership with in-depth business performance analysis across diverse domains and markets - Successfully developed data products, encompassing scalable data models in SQL through dbt and the creation of dashboards and reports in Looker - Facilitated Looker and data literacy training for over 100 users, fostering a data-driven decision-making culture across the organization Show less
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Audi Volkswagen Middle East
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United Arab Emirates
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital Projects Manager
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Jul 2020 - Dec 2020
Start to End conceptualization and Project Management of multiple Digital Projects: - Salesforce Lead Management System - Salesforce Marketing Cloud - Predictive After-Sales Machine Learning Use Case - E-Commerce Platform
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Business Intelligence & Insights Manager
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Jul 2019 - Jul 2020
- Establish a new Business Intelligence Unit within the Customer Experience Department - Selection and Roll-out of QlikSense as the new BI-Suite within the organization, including setup of Data Governance Processes, Security Rules, and Datamarts - Establish a Data-Driven Mindset within the organization via internal training and by democratizing Data - Develop Data-Models and Dashboards for all aspects of the Automotive Business - Managing 1 Business Analyst for establishing new… Show more - Establish a new Business Intelligence Unit within the Customer Experience Department - Selection and Roll-out of QlikSense as the new BI-Suite within the organization, including setup of Data Governance Processes, Security Rules, and Datamarts - Establish a Data-Driven Mindset within the organization via internal training and by democratizing Data - Develop Data-Models and Dashboards for all aspects of the Automotive Business - Managing 1 Business Analyst for establishing new Dashboards and Advanced Analytics Use Cases - Introduce new Customer Experience KPIs in conjunction with Salesforce Roll-Out - Establish and maintain Predictive After Sales program, aggregating Dealer Network data to develop Machine Learning Models for predicting customer needs and behavior for improved marketing targeting and automation
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Parts Pricing and Sales Channel Manager
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Jun 2017 - Jul 2019
- Ensure all group pricing policies and instructions are adhered to in the business systems. - Responsible to run suitable Price Market Studies and adjusting parts pricing in order to realize turnover and profit potentials for AVME and the dealer network. - Maximizing potential in other Sales Channels like E-Commerce and NORA for Parts, Accessories and Lifestyle products.
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Volkswagen Group Saudi Arabia
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Saudi Arabia
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Product and Price Specialist - Spare Parts
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Nov 2015 - Jun 2017
- Monthly Spare Parts Pricing Revision - Development and Maintenance of In-House SQL Price Data Base - Leading project to implement new Pricing Structure for KSA - Monitoring and reporting of pricing effects - Creating new tools to automate and facilitate reporting and pricing processes - Translation and amendment of parts importation documents to facilitate logistic processes - Monthly Spare Parts Pricing Revision - Development and Maintenance of In-House SQL Price Data Base - Leading project to implement new Pricing Structure for KSA - Monitoring and reporting of pricing effects - Creating new tools to automate and facilitate reporting and pricing processes - Translation and amendment of parts importation documents to facilitate logistic processes
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Herrenknecht AG
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Germany
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Machinery Manufacturing
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700 & Above Employee
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Project Management Trainee
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Feb 2015 - Jul 2015
Assisting in the establishment of a new office in Riyadh by: - Direct support to the local Project Manager - Finding and negotiating reliable and cost efficient solutions for the accomodation, catering and transportation of +20 personnel working at the Riyadh Metro Project, while being primary contact for hotel reservations and driver coordination - Procurement - On-Site checking of pending items Assisting in the establishment of a new office in Riyadh by: - Direct support to the local Project Manager - Finding and negotiating reliable and cost efficient solutions for the accomodation, catering and transportation of +20 personnel working at the Riyadh Metro Project, while being primary contact for hotel reservations and driver coordination - Procurement - On-Site checking of pending items
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Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
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Germany
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International Trade and Development
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700 & Above Employee
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Short Term Consultant - Watermanagement Reform Programme
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Feb 2014 - Mar 2014
Organization and coordination of the "RaSeed - Green Energy in Agriculture" conference with more than 150 participants from the energy, banking and agricultural sector. Organization and coordination of the "RaSeed - Green Energy in Agriculture" conference with more than 150 participants from the energy, banking and agricultural sector.
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Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
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Germany
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International Trade and Development
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700 & Above Employee
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Internship at Watermanagement Reform Programme (WMRP) - PPP in Renewable Energies
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Jun 2013 - Oct 2013
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Global Trade Matters
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Cairo, Egypt
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Executive Assistant
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Feb 2013 - Jun 2013
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Franchise Invest AG
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Leipzig, Saxony, Germany
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Internship
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Apr 2010 - Jul 2010
Internship for a franchise-consulting company in the fields of Investor Relations & Marketing Internship for a franchise-consulting company in the fields of Investor Relations & Marketing
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Education
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2021 - 2022
ESMT Berlin
Master of Business Administration - MBA -
2010 - 2014
Hochschule Bremen
Bachelor of Arts (B.A.) -
2012 - 2013
Misr International University
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2009 - 2010
Damascus University
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