Experience

Jacobs Douwe Egberts Pro Greece

• Greece
• Food & Beverages
• 1 - 100 Employee

• Category Marketing Manager Professional

  • Nov 2022 - Present



MACEDONIAN THRACE BREWERY S.A. / ΖΥΘΟΠΟΙΙΑ ΜΑΚΕΔΟΝΙΑΣ ΘΡΑΚΗΣ Α.Ε.

• Greece
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2019 - Jul 2021

  Built from scratch Marketing Strategy, Initiatives and strong team. Responsible for planning and implementing Business Plan and Strategic Communication Plan, designed equity building activities for Vergina and Tuvunu brands while optimizing available resources with monthly reviews. Member of company’s management team, direct report to CEO.-Led new Brand Idendity across all platforms.-Led Rebranding and Repackaging of Vergina Beer (5 skus) in close collaboration with Sales, Planning, Production and third party agencies.-Identified Alcohol Free trend and successfully launched Vergina Alcohol Free (Product of the Year 2021, #3 out of 6 brands in the category)-Uplifted brand market share by 2.1 ppts (IRI, volume 2020).-Developed and implemented successfully 360 communication plan across all platforms with strong and focused media plan (11% SOV).-Increased brand consumer indicators showcasing brand’s health (KANTAR 2020)-Monitored brand’s performance and it’s competitive set and identified new opportunities through new multipacks and seasonal editions.-Deep knowledge of the category identifying customized opportunities for National Accounts.-Designed and produced POS trade materials and implemented motivating activation enhancing visibility and uplifting sales.-Selected and established strong relationship with media, advertising, design and research agencies.-Responsible for Press Releases and built close collaboration with brand ambassador.-Designed and launched new company site and produced materials for social media.



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Activation Manager Western Europe

  • Jun 2018 - Jun 2019

  Responsible for supporting, developing and implementing equity building activities for Camel, Winston, NAS at Italy, France, UK, Ireland and Benelux in close collaboration with Area Sales Managers and International Key Account Managers, while optimizing available resources with monthly reviews. -Enhanced visibility impact at 5 airports focusing on brand’s dynamic.-Developed for Italy tailor made proposals for Camel & Winston cartons capitalizing on positives consumer’s perspective for local memorabilia.-Actively Participated in fruitful and constructive assessment projects for Amsterdam and Rome coming to a deep down analysis of the current situation and future plans.

• Brand Manager

  • Jun 2017 - May 2018

  Responsible for brand management and effective brand plan execution including Budget Control, Communication, Promotions, Visibility, Research, Database Handling. Reported directly to Marketing Director and Group Portfolio Manager.Implemented brands activation framework for Old Holborn in 2017 in line with brands' strategies & objectives and ensured integration with trade programs (Old Holborn actual SOM’17 +4% vs target) -Developed and monitored excellent execution of LEPs development with 'Collect & Get' mechanism (2 waves/year)-Developed innovative promotional platform (Concept development, CRM support, on pack communication, etc.)-Enhanced visibility impact at POS -Monitored OH performance and it’s competitive set and identified new opportunities through Green variant capitalizing on it’s potential and it’s image.-Provided relevant verbalization (story telling) in line with brand’s objectives-Ensured optimum exploitation of all consumer touch points (SLA, Events, 1-2-1, POS)-Planned and executed 3 waves of innovative LEPs strengthening brand’s footprint in Filters section.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Brand Manager

  • Sep 2011 - Jun 2016

  Responsible for brand management and effective execution including A&P control, Communication, PR, Promotions, Advocacy, Visibility, Research. Reported directly to Marketing Manager and Business Unit Category Manager.-Planned a 5-year marketing strategy plan for the product group for each individual brand, Grey Goose, Martini in close collaboration with Marketing Manager and the Business Unit Category Manager. -Managed the marketing & brand plans and led Martini new Drink Strategy (Martini Royale).-Ensured implementation of brand plans (on-trade / off-trade), Advertising and Promotion (A&P) control. -Monitored national and international market trends through data analytics, consumer insight data and statistics and collected data from international market research companies including IRI & Nielsen.

• Assistant Trade Marketing Manager

  • Apr 2008 - Sep 2011

  -Designed and established a new database which detailed a wide-range of night spots in Greece ensuring easy information retrieval for decision making strategies promoting ROI evaluation model. -Created forms to manage the agreements between nightclubs and company, analyzed various parameters and created reports for decision making purposes. -Oversaw promotional events, participated in trade marketing activities, contacted suppliers and bar owners for the construction and placement of special marketing displays and materials.-Working in Cross-functional Teams (Marketing Team and Sales Force) supporting them in key projects.



KORRES

• Greece
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Assistant Brand Manager Marketing

  • Feb 2007 - Mar 2008

  -Conducted extensive research to support the development & marketing activities for the launch of new products. -Monitored the development of new products in a laboratory setting, collected samples, recorded product formulation details, observed competitors.-Participated in product packaging brainstorming, product pricing, and market research. -Conducted extensive research to support the development & marketing activities for the launch of new products. -Monitored the development of new products in a laboratory setting, collected samples, recorded product formulation details, observed competitors.-Participated in product packaging brainstorming, product pricing, and market research.