Customer Success Manager

• Sep 2017 - Present

Customer Success Manager

• 2017 - Present

Social Media Manager

• Jun 2016 - Sep 2017

- Currently managing all paid social efforts for Deluxe’s small business services division. - Manage and execute all social organic efforts for Deluxe Corp as well as other acquired brands including VerticalResponse, Aplus, and Bags and Bows. - Responsible for strategizing all social promotions and awareness campaigns. - Manage and strategize all create aspects for social promotions including images, videos, and text. - Managing 3 organic social content calendars. - Responsible for comment management on social channels including Facebook, Twitter, and LinkedIn. - Develop strategy and budget recommendations for social campaigns and product launches. - Responsible for creating and launching all unique tracking links tied back to paid and organic social efforts. - Create and deliver weekly and monthly reports on social engagement metrics for both organic and paid social promotions. Show less

Paid Media Manager

• Jun 2015 - Jun 2016

-Responsible for managing SEM campaigns on Google, Bing and Yahoo for B2B clients covering a variety of tech related verticals. Build out campaigns Manage pixel placement Manage daily budgets Manage daily bidding Creation of text ads A/B testing Creation of landing pages Reporting -Build and manage paid social marketing campaigns on LinkedIn, Twitter and Youtube for our B2B clients. Select campaign objectives and targeting Manage allocation of budgets Manage campaign budgets and bids Manage creative development for campaigns with designers and writers Manage creation and delivery of reporting -Responsible for creating integrated reporting that highlights marketing efforts from all channels. -Lead point of contact for implementing proper analytical tracking. Also responsible for troubleshooting any improper tagging and pixel placement previously set up. -Proficient in utilizing tools for maximum performance such as Google Analytics, Google Adwords, Google Tag Manager, Google Search Console, Moz Pro, Marin, Woorank, Spyfoo, SEM Rush and Raven Tools. -Perform indepth SEO website audits for newly acquired clients -Provide monthly training to all global website leads within the company on SEO best practices -Lead bi-monthly Q&A sessions with all website leads covering questions in regard to SEO, Google Analytics and Moz Pro -Present SEM and SEO updates and best practice tips to all departments within the company -Assist in developing new business for SEM and SEO services. Research newly funded businesses that may have a need for these services Manual outreach to decision makers at these companies Document and manage communication around new business contacts Developed infographic featuring benefits of SEO and SEM to use as sales collateral Developed a example SEO audit showing the technical depth we take when assessing the usability of a website. Create blog posts educating readers on SEO and SEM services. Show less

Web Marketing Specialist

• Aug 2013 - Feb 2015

Responsible for managing online marketing services including SEM and SEO for multiple property management companies. SEO responsibilities include: -Keyword Research -On-going optimization of all Meta data -Monitor and manage all Google Analytics KPIs -Create custom weekly and monthly reports -Manage ongoing article creation to add fresh content to websites on a monthly basis -Strategize and implement new link building strategies -Create and manage all local profiles including Google and Bing Places -Create and present quarterly business reviews for top priority clients -Manage and direct SEO team in daily procedures around SEO implementation -Assist in directing and assigning projects to SEO team overseas -Compose and present procedures and updates around SEO product to internal Sales Team on a quarterly basis. SEM Responsibilities include: -Build out campaigns -Manage bid changes -Create ad copy -A/B testing -Manage and maintenance campaigns -Create custom reports around performance -Collect data and present numbers to top priority clients on a weekly and monthly basis. Show less

Account Executive

• 2015 - 2015

Marketing Analyst

• Apr 2012 - Aug 2012

-Run multiple reports and daily analysis for automotive vertical. -Monitored bidding of ad groups and keywords specific to Autos across multiple search engines such as Google and Bing/Yahoo. -Built out various campaigns to advertise a number of specific automobiles across both Adwords and Adcenter. - -Run multiple reports and daily analysis for automotive vertical. -Monitored bidding of ad groups and keywords specific to Autos across multiple search engines such as Google and Bing/Yahoo. -Built out various campaigns to advertise a number of specific automobiles across both Adwords and Adcenter. -

Promotional Pricing Specialist

• Aug 2010 - Apr 2012

- Responsible for pricing for over 100 Safeway stores nationwide associated with promotions pertaining to Salty Snacks. - Reviewed and Edited weekly promotions for Safeway that were in ic - Tested promotions and coupons to make sure they would work effectively at store levels. - Provided marketing support to multiple Safeway branches as well as researched and solved issues at store levels related to pricing discrepancies. - Responsible for pricing for over 100 Safeway stores nationwide associated with promotions pertaining to Salty Snacks. - Reviewed and Edited weekly promotions for Safeway that were in ic - Tested promotions and coupons to make sure they would work effectively at store levels. - Provided marketing support to multiple Safeway branches as well as researched and solved issues at store levels related to pricing discrepancies.

Member Service Representitive

• Jul 2010 - Oct 2010