Experience

Onside

• Greece
• Advertising Services
• 1 - 100 Employee

• CRM Specialist

  • Jan 2022 - Present

  As a CRM Specialist I am responsible for planning, executing, analyzing, and optimizing CRM & promotional activities for the Sportsbook vertical for the online use of bwin.gr, Sportingbet.gr and Vistabet.gr. My main aim is to engage players through exciting promotions and campaigns and increase their lifetime value. As a CRM Specialist I am responsible for planning, executing, analyzing, and optimizing CRM & promotional activities for the Sportsbook vertical for the online use of bwin.gr, Sportingbet.gr and Vistabet.gr. My main aim is to engage players through exciting promotions and campaigns and increase their lifetime value.



Etraveli Group

• Sweden
• Software Development
• 700 & Above Employee

• Customer Communications Manager

  • Oct 2020 - Jul 2021

  Leading the Customer Communications team, with a focus on improving the customer experience and managing communication over multiple channels. The Customer Communications team is part of the Customer Experience department and is laying the foundation to unify and connect all customer communication with Etraveli Group’s millions of customers, in order to create a 360 view of all customer interactions and communications across devices and third party platforms. Customer Communications is our go-to team for anything strategic relating to how to talk to our customers, or how to measure what our customers feel and need. • Owning the structure of communication towards customers and lead relevant projects • Mapping the flow of information across channels and systems both for marketing and customer service needs to create a unified view over email, text messages, social media platforms, chat, voice and other channels • Ensure that customer communication is adapted to the various needs and requirements of local markets • Provide business requirements to the software development team in order to develop relevant automations • Simplifying the flow of information and prioritizing what to develop and what to solve by using external providers • Liaise with other teams that have touch points with customer communication and ensure alignment Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• CRM Project Manager

  • Nov 2018 - Jul 2019

  Main responsibilities: -Coordination of the new CRM program (nestlenoiazomai.gr). Arrange project meetings and track project progress -Create the yearly campaign plan & develop campaign reports with core KPIs -Monitor the performance of the CRM, report any issues and liaise with relevant stakeholders to improve main functionalities in order to meet the members needs -Create relevant reports from Engage and Power BI to feed overall departments needs -Manage the budget of the CRM Corporate initiative and ensure right cost allocation per business -Define in cooperation with the CR Manager the content strategy of corporate CRM based on business priorities and plans -Respond to communication needs of loyalty program (nestlenoiazomai.gr) via mail and phone Show less



Media Markt Hellas

• Greece
• Retail
• 100 - 200 Employee

• • Dec 2015 - Nov 2018

  Main responsibilities:-Ran the operations & campaigns of the loyalty program-Documented operational and financial processes and created manuals-Monitored project progress and reporting-Managed the budget and monitored the expenses in monthly basis-Planned the CRM campaigns, including acquisition, engagement and retention-Managed the implementation, tracking and measurement of CRM campaigns-Optimization of CRM activities by defining customer selection based on customer profiling and segmentation-Identified and set the KPI’s for the store employees and the call center agents-Set up, reviewed and monitored the monthly/quarterly/yearly reports-Responsible for the CRM training material & marketing materials-Managed the testing process of deliverables-Handled complaints and incidents of customers that call center couldn’t solveProjects:-Worked on the set up and launch of the loyalty program of the company (MediaMarkt Club) Show less

• • Apr 2015 - Dec 2015

  Main responsibilities:-Analyzed financial data and communicate with suppliers-Set up tables and historical data of sales per month in order to forecast and prepare new product orders-Facilitated inventory turnover and product availability by reviewing and adjusting inventory levels-Determined product pricing by utilizing market research data-Assessed market competition by comparing the company's product to competitors' products-Communicated daily with stores



Piraeus Bank

• Greece
• Banking
• 700 & Above Employee

• Intern

  • Jul 2012 - Sep 2012

  Main responsibilities: -Prepared and sent fire insurance contracts -Maintained records of correspondence -Archived documents -Close observation of employees when working Main responsibilities: -Prepared and sent fire insurance contracts -Maintained records of correspondence -Archived documents -Close observation of employees when working