Senior Manager – Organisation and Commercial

• Apr 2021 - Present

Responsible for leading the organisation and commercial portfolio at UWA Sport. The portfolio includes marketing and communications, health and fitness and all sports venues at UWA – that's 33 hectares of sporting facilities and playing fields at UWA Sports Park (inc. the Hockey Centre and Tennis Centre), the International Martial Arts Centre and the sporting facilities located at the UWA Perth Campus, including the UWA Recreation and Fitness Centre, James Oval and Riley Oval. The position is also responsible for leading the 'Beyond Sport' pillar of the '2020–25 Strategy for Sport at UWA'.

Marketing Manager

• May 2016 - Apr 2021

At the University of Western Australia, sport plays a central role in the lives of students and promotes a healthy campus culture. Whether you’re training for a gold medal or looking for a spin, dance or Pilates class, UWA Sport offers programs and membership options to suit everyone. Responsible for the overall strategy, activation and execution of the marketing, partnerships, digital, CX, communication and major event activities of UWA Sport.

Marketing Campaign Management

• Oct 2012 - May 2016

The Perth International Arts Festival is the oldest annual international multi-arts festival in the southern hemisphere and annually offers some of the world's best theatre, music, film, visual arts, street arts, literature and free community events. Responsible for the end-to-end planning and execution of festival marketing campaigns, management of the creative process with relevant agencies and stakeholders, audience development and brand management. The Perth International Arts Festival is the oldest annual international multi-arts festival in the southern hemisphere and annually offers some of the world's best theatre, music, film, visual arts, street arts, literature and free community events. Responsible for the end-to-end planning and execution of festival marketing campaigns, management of the creative process with relevant agencies and stakeholders, audience development and brand management.

Snowboard Instructor

• Mar 2012 - Sep 2012

Brand Management

• Oct 2010 - Mar 2012

Client Portfolio: Red Rooster, Royal Life Saving WA, IKEA, Brookfield Multiplex and Commonwealth Festival Perth 2011. National operation offering creative, data, tech, CX, PR and media services. Client Portfolio: Red Rooster, Royal Life Saving WA, IKEA, Brookfield Multiplex and Commonwealth Festival Perth 2011. National operation offering creative, data, tech, CX, PR and media services.

Brand Management

• Jan 2008 - Oct 2010

Client Portfolio: City of Perth, Scitech, Western Power, Adventure World, WALGA, Mirvac, Satterley, Summit Homes and Ventura Homes. Client Portfolio: City of Perth, Scitech, Western Power, Adventure World, WALGA, Mirvac, Satterley, Summit Homes and Ventura Homes.

Professional Athlete

• Jan 2004 - Dec 2008