Experience

Players'​ Lounge

• United States
• Entertainment Providers
• 1 - 100 Employee

• Head of Content & Brand Partnerships

  • Mar 2023 - Present

  Players’ Lounge enables gamers of all skill levels to bet on themselves in their favorite video games. This can be done against other players in peer-to-peer competitions and tournaments, or against the house, all within easy-to-use mobile and web apps. #BetOnYourself



HP

• Azerbaijan
• Online Media

• Worldwide Performance Marketing Content

  • Mar 2023 - Present

  Los Angeles, California, United States



Concept Art House

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Brand Marketing

  • May 2022 - Nov 2022

  Los Angeles Metropolitan Area Concept Labs (Formerly Concept Art House) is the premier solution for NFT, Collectible, and Blockchain needs. Relaunched all social channels (Twitter, Instagram, Discord, Youtube) under new company rebranding. Devise unique and creative social media campaigns and community-building strategies garnering a +660% increase in followers. Led team in calendar planning, content production, community management, influencer marketing, social media crisis management, and… Show more Concept Labs (Formerly Concept Art House) is the premier solution for NFT, Collectible, and Blockchain needs. Relaunched all social channels (Twitter, Instagram, Discord, Youtube) under new company rebranding. Devise unique and creative social media campaigns and community-building strategies garnering a +660% increase in followers. Led team in calendar planning, content production, community management, influencer marketing, social media crisis management, and reporting. Form strategic partnerships with social media platforms, influencers, and other brands that can be leveraged to amplify initiatives and reach new audiences. Show less



Robinhood

• IT Services and IT Consulting

• Strategy Lead

  • May 2021 - Jun 2022

  Los Angeles, California, United States Led the development & execution of social media campaigns crafting & driving innovative digital strategy for new net-funded account sign up, product launches & brand partnerships in the brokerage, exchange, and cryptocurrency space. Oversee a small team covering digital content creation, editorial strategy & breakthrough social campaign management engaging in popular culture and community with three core pillars of Education, Cultural Relevancy & Product. In one year span… Show more Led the development & execution of social media campaigns crafting & driving innovative digital strategy for new net-funded account sign up, product launches & brand partnerships in the brokerage, exchange, and cryptocurrency space. Oversee a small team covering digital content creation, editorial strategy & breakthrough social campaign management engaging in popular culture and community with three core pillars of Education, Cultural Relevancy & Product. In one year span garnered over 90.4M Impressions and Increased follower growth by 82.8%, Launched 2 new social accounts with 100k+ new followers, and increased Positive Sentiment by 24% YOY. Successfully launched 3 Youtube Series & RH Learn social/in-app franchise which performed 142% (YOY) compared to previous content franchises. Robinhood is democratizing finance for all. With customers at the heart of our decisions, Robinhood is lowering barriers, removing fees, and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in. Show less



Tha Produce Section

• Musicians

• Company Owner

  • Feb 2015 - Jan 2022

  United States Your favorite aisle, providing the latest in fresh independent and mainstream music, entertainment news and more.



Beats by Dr. Dre

• Global Brand Manager

  • Oct 2019 - Nov 2020

  Culver City, California, United States Brand Manager and Strategist for the digital team focused on social marketing strategy, account, and collaboration across internal creative and production teams as well as internal and external key stakeholders. Led social refresh across Instagram, Twitter, Facebook, and Youtube, a transition from traditional branded content to championing Generation Z content creators and their meaningful stories. Social refresh garnered over 37M Organic Impressions (+50% YOY), 16K New Fans… Show more Brand Manager and Strategist for the digital team focused on social marketing strategy, account, and collaboration across internal creative and production teams as well as internal and external key stakeholders. Led social refresh across Instagram, Twitter, Facebook, and Youtube, a transition from traditional branded content to championing Generation Z content creators and their meaningful stories. Social refresh garnered over 37M Organic Impressions (+50% YOY), 16K New Fans (+126% YOY), and 32M video views (+5% YOY) Established the content strategy for the newly launched TikTok channel, and worked with agency partners to contract influencers. Gaining +500K New Followers in less than 4 months. Participated as a brand partner for BeatsbyDre in the TikTok creators program as a mentor to new creators. Led efforts to launch IG Shop for the Global Beatsbydre channel, and worked closely with the Apple Online Store team for seamless integration with the web. Prepared proposals and pitches for key digital, retail, mobile, and promotional partners to secure opportunities for releases that defined the brand vision. Outlining a content plan to collaborate with cross-functional teams to help execute the re-platforming of beatsbydre.com across 25 locales. Show less



ROSEWOOD Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • Oct 2019 - Mar 2020

  Venice, California Brand Manager supporting Beats By Dre digital team, Apple Music & Propel Water Developed client proposals and presentations in partnership with the Creative team to answer client briefs, strategy, and project management. Led development and day-to-day management to ensure successful program development and execution across various digital channels.



Wasserman

• United States
• Entertainment Providers
• 700 & Above Employee

• Digital Marketing Manager

  • Aug 2017 - Sep 2019

  Greater Los Angeles Area, Help athletic talent, brands, and properties realize their goals through efficient, creative content productions and strategic marketing plans. Notable successful partnerships: Klay Thompson, ANTA, Nixon, Skullcandy, Art of Sport Worked with brands by developing, implementing, and managing marketing campaigns and aligning them with athletes and influencers to create the most authentic content for the audiences they wanted to acquire.



Atlantic Records

• Musicians
• 700 & Above Employee

• A&R/Talent Development

  • Aug 2016 - May 2018

  Greater Los Angeles Area Supported the SVP A&R of Urban Book studio time (production, mixing, mastering) Handle details related to marketing of artists Assist in the building of content for artists on the roster (e.g. filming or interviewing artists in the studio, etc) Correspond with producer managers, artist managers, and lawyers Organize and attend shows and showcases of both signed and unsigned artists Attend editing and mastering sessions Assemble album sequence… Show more Supported the SVP A&R of Urban Book studio time (production, mixing, mastering) Handle details related to marketing of artists Assist in the building of content for artists on the roster (e.g. filming or interviewing artists in the studio, etc) Correspond with producer managers, artist managers, and lawyers Organize and attend shows and showcases of both signed and unsigned artists Attend editing and mastering sessions Assemble album sequence ideas Show less



AFR Apparel International

• United States
• Retail Apparel and Fashion

• Social Media Manager

  • Oct 2016 - Aug 2017

  Northridge, California Develop and manage online marketing campaigns for Parisa USA, Ache Swimwear & Zenbah, effectively driving brand awareness, engagement and traffic to social media pages and e-commerce sites. Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs. Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to… Show more Develop and manage online marketing campaigns for Parisa USA, Ache Swimwear & Zenbah, effectively driving brand awareness, engagement and traffic to social media pages and e-commerce sites. Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs. Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth Merchandising and management of all sales for the A.Che Swimwear brand, building 2016 to more than double previous year's sales. Creative direction, branding, and sales implementation of Branded Ecom website Developing new private label relationships with brands and retail accounts, specializing in full-bust lingerie construction swimwear, and lingerie. Show less



Nike

• India
• Online Audio and Video Media

• Customer Experience Specialist/Product Presentation

  • Aug 2015 - Aug 2017

  Greater Los Angeles Area Bring Nike’s innovative and distinctive brand voice to the diverse consumers Briefing, ideating, developing, and executing premium and purposeful storytelling to connect with inner-city youth Collaborate cross-functionality by strategizing alongside brand leads and entertainment marketing partners to implement updates and create new processes for consumer product reviews within events in multiple LA markets Maintained and updated roster of key talent and influencers that… Show more Bring Nike’s innovative and distinctive brand voice to the diverse consumers Briefing, ideating, developing, and executing premium and purposeful storytelling to connect with inner-city youth Collaborate cross-functionality by strategizing alongside brand leads and entertainment marketing partners to implement updates and create new processes for consumer product reviews within events in multiple LA markets Maintained and updated roster of key talent and influencers that align with the brand seasonal stories for product partnerships Working directly with categories, design team, and the business to create the optimal layout. Maintain a system that ensures accurate floor plans are accessible, archived and updated for functional partners. Incorporate store-specific planning and merchandising requirements into communication tools to be utilized by NikeStoresOwned team members. Plan, organize and prioritize projects so goals and objectives are met. Manage product capacity validation projects specific to the different concept fixture systems Show less



Jagmedia

• United States
• Design Services

• Social Media Manager

  • Jun 2016 - Jun 2017

  Greater Los Angeles Area Abbot Kinney First Fridays Develops content and campaigns both paid and organic for social channels to increase engagement, brand awareness and membership subscriptions. Maintains brand presence in social media, responding to comments & managing FAQs Utilizes a variety of social media platforms and tools for optimal community management, content delivery and reporting Launched 1 social media community (Snapchat); organic engagement growth 40% higher than the average



Switch Media

• Netherlands
• Advertising Services

• Freelance Blogger/ Contributor

  • May 2016 - Jun 2017

  Engages in writing breaking entertainment stories driving pop culture. Provides coverage of high-priority news stories for various clients. Responds to tight deadlines and tone restrictions. Communicate effectively with team and editors. Creates stories to align with desired tone of client.



DreamWorks Animation

• United States
• Animation and Post-production
• 700 & Above Employee

• Digital Asset Manager

  • Oct 2014 - Feb 2015

  Greater Los Angeles Area Met needs for studio-to-market asset tracking, and development, management and strict organization of assets, and delivery of assets to end users and markets globally across the brand. Responsible for all assets through the entire pipeline (Production, Finishing, Prepping, Naming, Asset Repository Uploading), Documentation and inventory for all of DreamWorks Animation’s creative department assets Identify unique ways to organize and manage the digital asset life cycle from… Show more Met needs for studio-to-market asset tracking, and development, management and strict organization of assets, and delivery of assets to end users and markets globally across the brand. Responsible for all assets through the entire pipeline (Production, Finishing, Prepping, Naming, Asset Repository Uploading), Documentation and inventory for all of DreamWorks Animation’s creative department assets Identify unique ways to organize and manage the digital asset life cycle from creation to production, distribution, and archiving. Show less



Winners Circle Records

• A&R Coordinator

  • Jan 2010 - Jul 2014

  Harrisburg, Pennsylvania Area A&R for artists Joey Jihad, Supa Dupa Sultan, Zach & Jaymes, Tru Musiq, and Producer All-Star Book studio time (production, mixing, mastering) Create budgets and control actual costs to stay within budget Book musicians, file musicians, and singer contracts with unions Rent and purchase studio equipment, negotiate for best rates for studio services & personnel, tape, and pro tools logistics, etc. Log and respond to demo submissions Compile music onto… Show more A&R for artists Joey Jihad, Supa Dupa Sultan, Zach & Jaymes, Tru Musiq, and Producer All-Star Book studio time (production, mixing, mastering) Create budgets and control actual costs to stay within budget Book musicians, file musicians, and singer contracts with unions Rent and purchase studio equipment, negotiate for best rates for studio services & personnel, tape, and pro tools logistics, etc. Log and respond to demo submissions Compile music onto CDs Assemble all copies and credits for album releases Assist in the building of content for artists on the roster (e.g. filming or interviewing our artists in the studio, etc) Correspond with producer managers, artist managers, and lawyers Use online tools such as Mediabase, Soundscan, and BDS to research and analyze data on signed and unsigned artists Oversee remixes from creation to delivery Liaise with A&R administration to coordinate delivery of mixes and masters as well as manage payment of invoices and studio sessions File content (audio and visual) as well as mail Coordinate artist travel Handle details related to marketing of artists Oversee general office supplies (office supplies, drinks, cd stock, etc) CD duplication Organize and attend shows and showcases of both signed and unsigned artists Attend editing and mastering sessions Assemble album sequence ideas Coordinate album recording sessions and related travel Show less



Pennsylvania House of Representatives

• Legislative Offices
• 300 - 400 Employee

• Media Manager for the Pennsylvania Legislative Black Caucus (PLBC) & State Representative Ron Waters

  • May 2012 - Sep 2013

  Greater Philadelphia Area Media Manager to the Pennsylvania Legislative Black Caucus (PLBC) under Chairman and State Rep. Ronald Waters D-Phila/Delaware 191st District Administrate the creation and publishing of relevant, original, high-quality content. Identify and improve organizational development aspects that would improve content (ie: recognition and rewards for participation in the company’s marketing and online review building). Create a regular publishing schedule. Implement a content… Show more Media Manager to the Pennsylvania Legislative Black Caucus (PLBC) under Chairman and State Rep. Ronald Waters D-Phila/Delaware 191st District Administrate the creation and publishing of relevant, original, high-quality content. Identify and improve organizational development aspects that would improve content (ie: recognition and rewards for participation in the company’s marketing and online review building). Create a regular publishing schedule. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns for the monthly newsletter and PLBC blog updates. Promote content through social advertising. Show less