Principal - Corporate Anthropologist, Ethnographer & Foresight Strategy

• Mar 2012 - Present

Senior User Experience Researcher

• Mar 2023 - Jun 2023

All research activities within the Data Transformation team at the Department for Education on digital transformation projects. - GDS alignment - Usability research - Sentiment Analysis - Remote Interviews - Survey Design - Participant Recruitment - Cross-capability engagement All research activities within the Data Transformation team at the Department for Education on digital transformation projects. - GDS alignment - Usability research - Sentiment Analysis - Remote Interviews - Survey Design - Participant Recruitment - Cross-capability engagement

Senior Researcher

• Jan 2023 - Feb 2023

UX / Design Research on a project with Harvard University Gazette - Discussion Guide Development - Moderating (conducting) interviews with students, University Faculty & other audiences - Analysis & synthesis of research UX / Design Research on a project with Harvard University Gazette - Discussion Guide Development - Moderating (conducting) interviews with students, University Faculty & other audiences - Analysis & synthesis of research

User Researcher

• Apr 2022 - Dec 2022

Working within the Homes team on New Product development in the mortgage space. Research primarily with mortgage brokers. - Research planning - Contextual Interviews - Usability Testing - Data Analysis - Feature prioritisation Working within the Homes team on New Product development in the mortgage space. Research primarily with mortgage brokers. - Research planning - Contextual Interviews - Usability Testing - Data Analysis - Feature prioritisation

Design Researcher

• Oct 2021 - Mar 2022

New product development project Working within the innovation team on opportunities in the commercial space. New product development project Working within the innovation team on opportunities in the commercial space.

User Researcher

• Nov 2020 - Oct 2021

Senior User Researcher working with DWP (Department for Work and Pensions) on digital transformation projects - GDS alignment - Usability research - Sentiment Analysis - Remote Interviews - Survey Design - Participant Recruitment - Cross-capability engagement Senior User Researcher working with DWP (Department for Work and Pensions) on digital transformation projects - GDS alignment - Usability research - Sentiment Analysis - Remote Interviews - Survey Design - Participant Recruitment - Cross-capability engagement

User Research Lead (Head of User Research)

• Mar 2020 - Aug 2020

Strategic implementation of research processes - building the research capability from scratch, including building a research panel & implementing design research processes for product and marketing teams in a decentralised approach - Research planning, recruitment, fieldwork & analysis (remote research) - Remote User Research - Usability Testing, interviews, card sorting - Participant recruitment & panel development - Stakeholder engagement - Synthesis & Debrief - Research Strategy Development Show less

Design Research Lead

• Dec 2019 - Feb 2020

Working with Genomics England. - Research planning - Contextual Interviews - Data Analysis - Feature prioritisation Working with Genomics England. - Research planning - Contextual Interviews - Data Analysis - Feature prioritisation

Design Research Lead

• Oct 2019 - Nov 2019

A short discovery research project to understand the needs and pain points of commercial tenants, estate agents and contractors in the property sector. - New product development - Discussion guide development - Interviews - Data analysis and synthesis - Recommendations and next steps A short discovery research project to understand the needs and pain points of commercial tenants, estate agents and contractors in the property sector. - New product development - Discussion guide development - Interviews - Data analysis and synthesis - Recommendations and next steps

Corporate Anthropologist / Design Research Lead

• Apr 2018 - Sep 2019

- Shell MarketHub, a $19bn b2b e-commerce platform serving a variety of users, enabling them to learn about, order and track Shell products. Specialising in research and service design with global distributors. - Sailmetrix, an S19 Digital Ventures / BCGDV partnership. Service Design & Research on greenfield projects on the future of global shipping and maritime. • Research & Service Design • Ethnographic research undertaken on cargo vessels • Contextual interviews and day in the life activities both within Shell and with external stakeholders • Independent research undertaken in Germany, UK, Poland, U.S.A., South Africa • Running Design Sprint Workshops • User Journey mapping • Persona Mapping Show less

Founder

• Sep 2017 - Feb 2019

Building 'KITT' a new travel brand in the UK - sourcing, designing and importing products to sell in the UK and EU marketplace online. Building 'KITT' a new travel brand in the UK - sourcing, designing and importing products to sell in the UK and EU marketplace online.

Senior Service Design Consultant

• Jan 2018 - Mar 2018

Service design consultant working with From Here On to embed human centred design, strategy and thinking within organisations. • Developing and Integrating Human Centred Service design education, techniques and processes within the Clients capabilities on digital transformation projects • Coaching greenfield IT service teams on Service Design techniques and processes from Discovery through to Build • Developing and implementing a continuous learning process to ensure improvement • Design Research Consulting Show less

Senior Process Leader / UX Researcher

• Jun 2017 - Nov 2017

Lead User Researcher

• May 2017 - May 2017

Senior User Researcher / Service Designer

• Dec 2016 - Mar 2017

• User Researcher on Civil Money Claims - digital reform programme • Alpha to Beta GDS product assessment - Delivering research evidence and documentation • GDS Discovery Phase initiation • Participant recruitment • Qualitative research design & moderation • User Researcher on Civil Money Claims - digital reform programme • Alpha to Beta GDS product assessment - Delivering research evidence and documentation • GDS Discovery Phase initiation • Participant recruitment • Qualitative research design & moderation

Lead User Researcher

• Nov 2016 - Dec 2016

UX Research - Moderating, Analysis & Debrief. Helping clients understand their products through design research and thinking. Working in Dublin & London. UX Research - Moderating, Analysis & Debrief. Helping clients understand their products through design research and thinking. Working in Dublin & London.

Lead User Research Consultant

• Apr 2016 - Oct 2016

Involved in conducting usability testing on mobile and web applications in the online gaming sector. I plan and moderate the research sessions, analyse and then debrief to remotely located teams in Australia. • Developing digital solutions for customers on mobile and desktop platforms in the gaming/gambling sector • Working with globally co-located teams • Planning, conducting and reporting research on web and mobile platforms • Recommendations based on UK market conditions • Conveying cultural insights to teams in Australia • Weekly usability testing and delivering actionable insights • Over 100 hours of research moderated Show less

Senior User Research Consultant

• Jan 2016 - Mar 2016

Leading Agile change within digital teams, the team valued my input on how to best utilise the research component within day to day planning and product management • Product Manager: I worked with Product Managers and Business analysts to gather requirements and develop strategies for digital products • Researcher: Contextual research at client’s offices in order to gather requirements for products, I presented these user requirements to teams in workshop formats • Guiding product development through voicing the needs of customers • Conducting independent research on the Home Page & Navigation and on-boarding • Collecting and analysing user behaviour • Working with designers, product managers, engineers, and research managers • Understanding and incorporating complex technical and business requirements into research. • Design Research & Experience Strategy In a nutshell: • Agile methodology • Wireframe Testing • Moderating Usability Test sessions • Design Recommendations along with UX Designer • Working with UX Designers, Developers, BA's, Content Designers • Prototyping (wireframing), Personas, User Needs, User Journeys Show less

Lead User Research Consultant / Service designer

• Dec 2014 - Nov 2015

I worked closely with product managers and the rest of the scrum team in developing users stories, prioritising stories, and features, deciding metrics and implementing measurement, Persona Creation, storyboarding and input into roadmap creation • GDS assessment work: Beta to Live (Self-assessment messaging delivery) & Alpha to Beta (Online Agent Authorisation) • Product Manager: Leading the research component and ensuring the relevant material was produced to fit into the product development framework to ultimately pass assessments • Researcher: Over 150 hours of usability testing moderation, debriefs and recommendations presented to the agile team, and the digital group as a whole • Collecting and analysing user behaviour through usability testing server logs, online experiments (A/B testing), benchmark studies, lab studies, and surveys. • Working with designers, product managers, engineers, and research managers to prioritise research In a nutshell: • Agile methodology • Participant Recruitment • Agency Management • Prototype Testing • Moderating Usability Test sessions • Design Recommendations along with UX Designer • Working with UX Designers, Developers, BA's, Content Designers • Prototyping (wireframing), Personas, User Needs, User Journeys Show less

Lead User Research Consultant

• Aug 2014 - Nov 2014

RS components was undergoing a platform change, I worked closely with the digital product managers from various areas to help determine user requirements, develop personas and guide the UX of the project. • Product Manager: Although mainly research focused I worked closely with product managers, learned how to manage products • Researcher: Planning, recruiting and interviewing, analysis of research to develop Design Recommendations along with UX Designers, I also worked closely with marketing and sales teams to help guide product development In a nutshell: • User Recruitment • Agency Management • Prototype Testing • Moderating Usability Test sessions • Qualitative & Quantitative research - ethnography, focus groups, analytics • Design Recommendations along with UX Designer • Working with UX Designers, Developers, BA's, Content Designers Show less

Service Designer / Researcher & Strategy Consultant

• May 2014 - Jun 2014

Centred around the product management discovery phase I led the research component with 3 other team members to research, design, prototype and test a digital product designed for medical diagnosis. I had to present and make a case to stakeholders on both the progress and viability of the project and obtain approval to move into the next phase. • Product Manager: Gathering and analysing requirements, customer feedback as well as MVP product usage testing & analysis • Researcher: Being a key part of the team, I led the research component which included using desk research and ethnographic methodologies as well as delivering the final MVP. Show less

Digital Consultant

• Mar 2014 - Apr 2014

Working on a GDS (Government Digital Services) project in the discovery phase I led the research component with an external team to the Skills Funding Agency. This role pushed me in terms of leading research and looking for opportunities while being limited in terms of resources available. Not only did I lead a successful research project I was a key part of the final stakeholder presentation to take the project forward. • Product Manager: The team worked with limited resources and I was required to think outside the box in terms of planning and resourcing, my skills in giving actionable, useful and timely feedback to key stakeholders was developed and it led to greater collaboration and a successful project being managed. • Researcher: I used all my research skills and had to incorporate a variety of bespoke/custom methods in planning, sourcing and interviewing participants Show less

Research Manager

• Jan 2014 - Feb 2014

This project was primarily focused on morning television programming development, ultimately developing the format Good Morning Britain. I learned about how to co-ordinate and liaise with a variety of teams, and also worked on the process of cross referencing research with programming proposals to recommend viable proposals for development. • Product Manager: I had to quickly learn what made a successful television product by researching past performance and matching the research with development proposals to make recommendations for programme investment. I was required to learn new systems and ways of working, the turnaround was fast paced and I had to make decisions on the fly as to what worked and what didn’t. • Researcher: Research work comprised primarily of pulling and analysing audience research data, I was also involved in reviewing online live research sessions and group co-creation workshops. Show less

Strategist / Insights & Research Manager

• Sep 2012 - Apr 2013

Portland design is comprised of architects, interior and graphic designers working on creating brands and spaces for people. I was brought in to lead and infuse research into each project and worked alongside a diverse range of people in the design industry. Notable projects include Brussels Airport, Colruyt Retail and Hammerson Retail Properties. • Product Manager: Managing the research and insights and concepts into developing an urban grocery retail environment for Colruyt at urban grocery sites within Brussels to be expanded thorough Belgium. • Researcher: Conducting bespoke research to assist and aid architects and designers in future proofing retail concepts and developing strategy based on trends and proprietary ideologies Show less

Co-founder

• Mar 2012 - Aug 2012

Managing 'human centred' research including ethnographic research, vox pops and event filming Project planning and development Respondent interviewing Filming & Editing Report development and presentation Managing 'human centred' research including ethnographic research, vox pops and event filming Project planning and development Respondent interviewing Filming & Editing Report development and presentation

Senior Strategy Consultant

• Feb 2012 - Jul 2012

Working with TDC on BP & GE Life Sciences, to deliver global digital communications strategies. Planning digital resources around global markets, while also engaging with and collating relevant information from global teams. • Product Manager: During the project I was involved in weekly debriefs to various client stakeholders, summarising the progress and ultimate direction of the strategies being developed. • Researcher: Research work comprised of analysis of primary and secondary research, collating it to develop strategies in question. I led the research on both projects. Show less

Planner

• Oct 2011 - Dec 2011

3 Month role as a planner on in-house magazine titles. It involved planning and preparing surveys for readers of Volvo and Mazda publications. I learned a lot about team dynamics and the importance of creating collaborative and flexible teams. • Planning & research work for the automotive clients • Competitor reviews • Online Research project management & development - Snap Surveys: Link checking, Tab Specs etc. • General research & Insights 3 Month role as a planner on in-house magazine titles. It involved planning and preparing surveys for readers of Volvo and Mazda publications. I learned a lot about team dynamics and the importance of creating collaborative and flexible teams. • Planning & research work for the automotive clients • Competitor reviews • Online Research project management & development - Snap Surveys: Link checking, Tab Specs etc. • General research & Insights

Research Analyst

• Jan 2011 - Sep 2011

The role consisted of quantitative and qualitative research work, guiding teams and making recommendations on products to modify or develop, identifying opportunities. This role was a big learning curve for me, pushing my abilities to learn new skills independently and adapt my previous experience to this role, I was able to provide meaningful insights to the team and analysis. • Product Manager: I worked on the product launch of Come Dine with Me South Africa, involved in the strategic development and providing recommendations on best market strategies for launch. • Researcher: I initiated and launched research projects, run by suppliers in South Africa, and I learned how to pull and analyse qualitative research data using TGI, BARB and Advantedge tools. Show less

Strategy Consultant

• Sep 2010 - Jan 2011

• Developed a transition strategy to merge the two brands Klarius and Quinton Hazell, giving them an understanding of how to communicate both internally and externally. • Providing general insight and research information and developing strategies for current clients and new business. • Developed a transition strategy to merge the two brands Klarius and Quinton Hazell, giving them an understanding of how to communicate both internally and externally. • Providing general insight and research information and developing strategies for current clients and new business.

Research & Insights Officer

• Mar 2009 - Jul 2010

I was involved in developing and presenting strategic marketing projects internally and externally on various stakeholder levels. This led clients and internal departments gain meaningful insights. Clients: MasterCard, General Motors, L’Oreal • Product Manager: I developed and launched the ‘Insights Exchange’ – a quarterly conference sharing information and trends with clients. This pushed my skills in pulling various teams together. • Researcher: Conducting and managing research projects for client relating to the advertising component of their marketing activities. Show less

Information & Insights Manager

• Mar 2008 - Feb 2009

As the Primary point for research in the agency I managed requests from various teams and delivered actionable outputs. This included creative, strategy and account management. Biggest Learning: initiating and negotiating supplier contracts for research to be conducted. Lead researcher on agency side in launching Edgars Mobile into the retail market. • Product Manager: Business and trend analysis - identifying gaps in the market and guiding strategies for clients • Researcher: I initiated and managed an internal resource portal for various teams to draw upon. Show less

Junior Strategist

• Aug 2006 - Oct 2007

Saatchi & Saatchi was the starting point of my career and helped me develop in various areas including strategy, account management and even contract management and rights. Clients include: P&G, Peugeot, Guinness. Biggest Achievement: Learning to present and argue points of research and strategy with senior stakeholders. Managing artist contracts with working in TV production. • Product Manager: I developed communication & branding strategies based on research to present to senior client stakeholders, while working with account people and quite closely with creative teams. • Researcher: I conducted and analysed research, primarily qualitative, on a variety of subject areas for various clients. This helped them develop communication and marketing strategies. Show less