Experience

Civilization

• United States
• Graphic Design
• 1 - 100 Employee

• Account Director- Senior Account Manager

  • Dec 2015 - Present

  Civilization is an independent, creatively driven advertising creative agency that creates strong brand communication idea, campaign and content. Golden Award case: Bring Happiness Home campaign of Lays, Monkey King mini-movie and Generation2 MV of Pepsi Cola... Key Account Handle: Wanchai Ferry, Tropicana, Meituan, Quaker and Sedrin (National beer brand of ABI Group) Account revenue management, work closely with the General Manager on agency SOW negotiation, master contract facilitation and in-house cost & resource control. Work with brand team of client side, planning team and creative head to develop brand communication strategy, IMC campaign platforms and spotlight contents to ensure optimized and consistent communication across multiple media networks driving brand preference, consumer engagement and EC/offline purchase. Work with media team to provide solution of IP, celebrity and media platform cooperation for campaign amplification. Manage campaign execution from stage of creative development to final production, working closely with creative team and production house to ensure clear smooth communication throughout process and highest-standard output within timeline and assigned budget. Motivate, appraise and train up team members to build a strong team.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Aug 2014 - Nov 2015

  Key account handle: Mead Johnson (Hong Kong)- Local initiative IMC campaigns and Regional campaign adaptation Co-ordinate creative and project management aspects of agency’s response to client brief. Work with creative team and intergraded producer on campaign execution, including TVC, visual, viral videos, consumer event and Facebook Page production, to ensure all materials deliver on time and within assigned budget. With a thorough understanding of each process involved in a project, to arrange internal resource and delegate specific tasks.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager- Senior Account Executive

  • Apr 2012 - Jun 2014

  Key account handle: Shell Helix, Shell Rimula, Shell Fuels and Shell Car care center Support the Senior Account Director to coordinate the communication between global team and local client, pushing status forward by getting approval from every stakeholder of the project; Work closely with planners on the annual competitive highlights implication and consumer insight studies for local communication strategy development. Work with creative team from the campaign ideation to final execution (deliverables includes TVC, Print, OOH and digital) with a good understanding on client’s request, brand portfolio and brand communication policy. Manage third parties to make deliverables that are able to meet the required budget, timeline and quality.



Saatchi & Saatchi X

• United States
• Advertising Services
• 200 - 300 Employee

• Account Executive- Account Intern

  • Sep 2010 - Apr 2012

  Key account handle: P&G Pampers Mainly on shopper marketing campaign development including in-store strategy, shopper base planning and touch points execution. Key account handle: P&G Pampers Mainly on shopper marketing campaign development including in-store strategy, shopper base planning and touch points execution.