Director of Event Sales & Catering

• Jul 2021 - Present

Director of Catering & Event Sales

• Oct 2013 - Jul 2020

• Achieve and exceed over $4+ Million in annual food & beverage revenue while increasing by 25% per year. • Solicit events, negotiate contracts and book all banquets including Corporate, City, Association, Tradeshows and SMERF events. • Qualify prospective leads and determine ROI using various lead generating sites & software, cold calling, outside sales, telemarketing and internet research, • Exceeded 95% customer retention, • Develop innovative sales strategies, track and implement industry trends, prepare sales plans and profit targets, set group and individual sales goals for the team. • Prepare all forecasting and budget projections to present at weekly, monthly and quarterly Management review meetings. • Interview, hire and train all Sales, Catering and Banquet Staff • Interview, hire, supervise and train all Sales, Catering and Banquet Staff . • Represent the Venue at conferences, trade shows, bridal shows and networking events. • Work directly with the Mayor, City Officials, Chamber of Commerce, Police and Fire Department on all city related events and functions. • Ensure that the Venus is in compliance with all Health Department Safety Regulations. • Manage and maintain all department policies and procedures. • Conduct weekly BEO meetings with all Management teams to confirm that all event details, menu, prices and ancillary items are listed accurately on BEO’s • Work directly with the Executive Chef to assist with menu planning and pricing. • Create, manage and reconcile all ticketed events through SeeTickets • Collect, apply and reconcile all financial matters for all events. • Generate all pre and post event reporting and follow up. • Collect payments, confirm contract requirements are satisfied, reconcile all events. • Assist with room blocks at local hotels. • Manage all social media

Catering Sales Manager

• Jan 2007 - Mar 2013

• Solicit, negotiate contracts and book all Food & Beverage events including Corporate, City, Association, Tradeshows and SMERF events. • Qualify prospective events and determine ROI using various lead generating sites & software, cold calling, outside sales, telemarketing, and internet research.• Contracted over $300K annually in Food & Beverage revenue with an average annual increase of 25%• Staff, coordinate execution and manage all events. • Meet with outside sponsors and vendors to negotiate contacts for ancillary requirements. • Achieve and exceed all Food & Beverage minimums. • Work directly with the Executive Chef and Director of Food & Beverage to develop menus based on client’s preference. • Generate all BEO's, distribute and conduct weekly BEO meetings with all Management staff. • Meet with and obtain permits from ABC, fire and health departments to assure compliance with all county, city and building regulations. • Conduct daily, weekly and monthly staff meetings. • Solicit local off site catering events. • Conduct post-event evaluations with clients and attendees to ensure satisfaction. • Collect payments, confirm contract requirements are satisfied, reconcile all events.

Client Services Coordinator

• May 2002 - Jan 2007

• Act as a liaison the Ontario CVB and meeting planners to provide services or products to assure a successful experience in Ontario. • Provide, update and maintain information to convention attendees in the facility, including brochures, maps, show guides and other materials. • Act as a liaison with local businesses, hotels and restaurants offering discounts and services needed to make a successful event and overall experience in Ontario.