Rhona Clark
Head Of Marketing at Unleashed Software- Claim this Profile
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Topline Score
Bio
Phil Giller
Rhona is a very well prepared marketer that utilises her wide spread experiences to drive campaigns that have immediate impact and can be leveraged in the long term, especially useful in my capacity as a B2B / Enterprise Salesperson. She is very good at meeting and managing deadlines as well as the balance between external agencies and the internal corporate beast! We work well with B2B customers for development of case studies from simple quotes to full video production and press campaigns. This was shown in her understanding and delivery of what actually makes a difference to the customers business. Rhona was also able to put together B2B Channel and customer events that generated leads and were implemented alongside well thought out Sales campaigns. Whilst my engagement was with B2B she also did this at the same time as fantastic short term consumer marketing activity.
Sam Medary
Rhona is a passionate and enthusiastic marketing expert. I reported to Rhona while she headed up the Pay Monthly and Business campaigns/comms team, driving acquisition for the company's most valuable segments. It was my first campaign manager role and Rhona was an excellent mentor and teacher - hugely supportive and inspiring to work with. While never losing sight of the details, Rhona is a big picture thinker and relentlessly hard worker. She was the driving force behind some of 2degrees' best campaigns to date. On a personal note, she was also a lot of fun to work with!
Phil Giller
Rhona is a very well prepared marketer that utilises her wide spread experiences to drive campaigns that have immediate impact and can be leveraged in the long term, especially useful in my capacity as a B2B / Enterprise Salesperson. She is very good at meeting and managing deadlines as well as the balance between external agencies and the internal corporate beast! We work well with B2B customers for development of case studies from simple quotes to full video production and press campaigns. This was shown in her understanding and delivery of what actually makes a difference to the customers business. Rhona was also able to put together B2B Channel and customer events that generated leads and were implemented alongside well thought out Sales campaigns. Whilst my engagement was with B2B she also did this at the same time as fantastic short term consumer marketing activity.
Sam Medary
Rhona is a passionate and enthusiastic marketing expert. I reported to Rhona while she headed up the Pay Monthly and Business campaigns/comms team, driving acquisition for the company's most valuable segments. It was my first campaign manager role and Rhona was an excellent mentor and teacher - hugely supportive and inspiring to work with. While never losing sight of the details, Rhona is a big picture thinker and relentlessly hard worker. She was the driving force behind some of 2degrees' best campaigns to date. On a personal note, she was also a lot of fun to work with!
Phil Giller
Rhona is a very well prepared marketer that utilises her wide spread experiences to drive campaigns that have immediate impact and can be leveraged in the long term, especially useful in my capacity as a B2B / Enterprise Salesperson. She is very good at meeting and managing deadlines as well as the balance between external agencies and the internal corporate beast! We work well with B2B customers for development of case studies from simple quotes to full video production and press campaigns. This was shown in her understanding and delivery of what actually makes a difference to the customers business. Rhona was also able to put together B2B Channel and customer events that generated leads and were implemented alongside well thought out Sales campaigns. Whilst my engagement was with B2B she also did this at the same time as fantastic short term consumer marketing activity.
Sam Medary
Rhona is a passionate and enthusiastic marketing expert. I reported to Rhona while she headed up the Pay Monthly and Business campaigns/comms team, driving acquisition for the company's most valuable segments. It was my first campaign manager role and Rhona was an excellent mentor and teacher - hugely supportive and inspiring to work with. While never losing sight of the details, Rhona is a big picture thinker and relentlessly hard worker. She was the driving force behind some of 2degrees' best campaigns to date. On a personal note, she was also a lot of fun to work with!
Phil Giller
Rhona is a very well prepared marketer that utilises her wide spread experiences to drive campaigns that have immediate impact and can be leveraged in the long term, especially useful in my capacity as a B2B / Enterprise Salesperson. She is very good at meeting and managing deadlines as well as the balance between external agencies and the internal corporate beast! We work well with B2B customers for development of case studies from simple quotes to full video production and press campaigns. This was shown in her understanding and delivery of what actually makes a difference to the customers business. Rhona was also able to put together B2B Channel and customer events that generated leads and were implemented alongside well thought out Sales campaigns. Whilst my engagement was with B2B she also did this at the same time as fantastic short term consumer marketing activity.
Sam Medary
Rhona is a passionate and enthusiastic marketing expert. I reported to Rhona while she headed up the Pay Monthly and Business campaigns/comms team, driving acquisition for the company's most valuable segments. It was my first campaign manager role and Rhona was an excellent mentor and teacher - hugely supportive and inspiring to work with. While never losing sight of the details, Rhona is a big picture thinker and relentlessly hard worker. She was the driving force behind some of 2degrees' best campaigns to date. On a personal note, she was also a lot of fun to work with!
Experience
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Unleashed Software
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New Zealand
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Software Development
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1 - 100 Employee
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Head Of Marketing
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Jun 2021 - Present
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Head of Channel Marketing
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Jan 2019 - Present
Lead the channel marketing team, cross functional teams, internal/external agencies and strategic relationships across channel partners to deliver integrated and engaging marketing strategies, media plans and product campaigns to drive revenue and business objectives.
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Group Marketing Manager - Channel & Enterprise (B2B)
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Aug 2016 - Present
Drive the marketing success of Samsung channel partners (online and retail) including Telco operators, multi-brand retailer and B2B enterprise -Deliver account-specific program execution, tracking and reporting to deliver on category objectives for mobile business.
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Group Marketing Manager - Consumer Electronics
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Sep 2014 - Aug 2016
Group Manager for Consumer Electronics brands and product lines. Responsible for the all retail, product and brand marketing of Samsung Consumer Electronics. P&L responsibility reporting to Head of Sales.
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2degrees
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New Zealand
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Telecommunications
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700 & Above Employee
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Head of Business Marketing
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Feb 2012 - Sep 2014
Brand champion, responsible for delivering all acquisition campaigns, product launches, advertising/communication and sponsorship. Included the launch of 2degrees Business services (incl Enterprise & Government).
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Group Marketing Manager
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Apr 2011 - Feb 2012
Lead Marketing Manager for Consumer and Business consumer acquisition campaign activity to support all brand and product campaigns. Responsible for strategy through to implementation of all acquisition campaigns including agency management and small marketing team.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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B2B Senior Marketing Manager
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Jun 2010 - Apr 2011
Responsible for developing the Global Technology Services (GTS) marketing plans, events and execution of campaigns for the New Zealand market. Including the launch of the IBM New Zealand data centre. Ensuring offerings/solutions are responsive to client needs and priorities whilst delivering to the GTS business growth objectives. Reporting to Head of Marketing & Communications. Responsible for developing the Global Technology Services (GTS) marketing plans, events and execution of campaigns for the New Zealand market. Including the launch of the IBM New Zealand data centre. Ensuring offerings/solutions are responsive to client needs and priorities whilst delivering to the GTS business growth objectives. Reporting to Head of Marketing & Communications.
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Microsoft
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United States
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Software Development
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700 & Above Employee
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B2B Enterprise Marketing Lead
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Jul 2009 - Jun 2010
Driving and executing strategic and integrated marketing activity across the Enterprise, Corporate Accounts and Public Sector business segments. Ensuring activity assists in driving sales pipeline and customer relationship management.
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Product Manager - Windows Client Group
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Aug 2008 - Jul 2009
Developed and executed strategic marketing plans and product lifecycles for the Windows Client Business Group. Product portfolio included: Windows Vista deployment, Windows 7 product launch, Microsoft Desktop Optimisation, Windows Live, OneCare, Internet Explorer 8
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Manager
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Jul 2007 - Aug 2008
Strong leader and partner focused position providing strategic direction to the operations of key client accounts including Microsoft New Zealand, Avis & Budget Group, HealthLine, Red Cross Strong leader and partner focused position providing strategic direction to the operations of key client accounts including Microsoft New Zealand, Avis & Budget Group, HealthLine, Red Cross
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Digital Account Manager - Tangible UK
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Sep 2006 - May 2007
Focused on offering creative and interactive solutions to various clients’ marketing needs. Co-lead presentations and discussions on interactive advertising solutions to new and existing client accounts. Focused on offering creative and interactive solutions to various clients’ marketing needs. Co-lead presentations and discussions on interactive advertising solutions to new and existing client accounts.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Digital Account Supervisor
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Apr 2004 - Sep 2005
Led online creative development and execution delivering ongoing strategic recommendations for online activity Led online creative development and execution delivering ongoing strategic recommendations for online activity
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Data Analyst
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Aug 2003 - Apr 2004
Cross-functional role working with multiple stakeholders to deliver data and insights which helped to shape targeted marketing activities to members across the business. Cross-functional role working with multiple stakeholders to deliver data and insights which helped to shape targeted marketing activities to members across the business.
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General Motors
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Assistant Brand Manager
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Apr 2000 - Aug 2002
Shared responsibilities for the brand management, consumer marketing and dealer sales activities for various brands within General Motors. Shared responsibilities for the brand management, consumer marketing and dealer sales activities for various brands within General Motors.
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Education
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2005 - 2006
The University of Glasgow
MBA, Masters of Business Administration -
2001 - 2002
BI Norwegian Business School
Certificate, International Business and Economics -
1996 - 2000
McMaster University
Honours B.Comm, Marketing, Economics
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