Rhina Altamirano
Marketing Data Analyst at Campus Support- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Getting Things Done.
LinkedInAug, 2021- Oct, 2024 -
Storytelling
LinkedInAug, 2021- Oct, 2024 -
Bussiness Intelligence and Power Bi
Grow Up Data AnalyticsJul, 2021- Oct, 2024 -
Efective communication skills
LinkedInJul, 2021- Oct, 2024 -
Getting Things Done
LinkedInJul, 2021- Oct, 2024 -
Innovation
LinkedInJul, 2021- Oct, 2024 -
Negociation principles
LinkedInJul, 2021- Oct, 2024 -
Responsability culture
LinkedInJun, 2021- Oct, 2024 -
Leadership in Crisis
LinkedInMay, 2021- Oct, 2024 -
Visualization and data analysis with Power BI
Grow Up Data AnalyticsApr, 2021- Oct, 2024 -
Data Analytics: Techniques and advanced reporting tools.
LinkedInJan, 2021- Oct, 2024 -
Project Online Reporting with Power BI
LinkedInJul, 2020- Oct, 2024 -
Power BI Top Skills
LinkedInJun, 2020- Oct, 2024 -
Bussiness analysis
LinkedInMay, 2020- Oct, 2024 -
Big Data fundamentals
LinkedInApr, 2020- Oct, 2024 -
Productivity skills funadamentals
LinkedInApr, 2020- Oct, 2024 -
Proyects management: Problem solving skills
LinkedInApr, 2020- Oct, 2024 -
Google Ads Search
GoogleJun, 2022- Oct, 2024
Experience
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Campus Support
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Canada
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Education Administration Programs
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100 - 200 Employee
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Marketing Data Analyst
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Oct 2022 - Present
Campus Support dedicates itself to making Colleges campuses operations run as smoothly as possible in the most efficient way. Currently serving more than 40 campuses across Canada. As part of marketing team, my Data analyst role contributes to: -Generated reports from single or multiples systems from scratch. -Identified, analyzed and interpreted trends or patterns in complex data sets. -Filtered and cleaned data by reviewing reports, KPIs and databases to get… Show more Campus Support dedicates itself to making Colleges campuses operations run as smoothly as possible in the most efficient way. Currently serving more than 40 campuses across Canada. As part of marketing team, my Data analyst role contributes to: -Generated reports from single or multiples systems from scratch. -Identified, analyzed and interpreted trends or patterns in complex data sets. -Filtered and cleaned data by reviewing reports, KPIs and databases to get insights in a clear and concise way. -Analyzed sales funnel and customer intent. -Created reports on marketing with different KPIs like leads generation, conversion, web traffic, social media engagement and more. -Conducted competitive research and analyze benchmarking data. -Automated different analysis/reports into Dashboards, contributed that way business decisions based on data. Show less Campus Support dedicates itself to making Colleges campuses operations run as smoothly as possible in the most efficient way. Currently serving more than 40 campuses across Canada. As part of marketing team, my Data analyst role contributes to: -Generated reports from single or multiples systems from scratch. -Identified, analyzed and interpreted trends or patterns in complex data sets. -Filtered and cleaned data by reviewing reports, KPIs and databases to get… Show more Campus Support dedicates itself to making Colleges campuses operations run as smoothly as possible in the most efficient way. Currently serving more than 40 campuses across Canada. As part of marketing team, my Data analyst role contributes to: -Generated reports from single or multiples systems from scratch. -Identified, analyzed and interpreted trends or patterns in complex data sets. -Filtered and cleaned data by reviewing reports, KPIs and databases to get insights in a clear and concise way. -Analyzed sales funnel and customer intent. -Created reports on marketing with different KPIs like leads generation, conversion, web traffic, social media engagement and more. -Conducted competitive research and analyze benchmarking data. -Automated different analysis/reports into Dashboards, contributed that way business decisions based on data. Show less
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Sigma Lux
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Luxembourg
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Retail
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1 - 100 Employee
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Digital Marketing Analyst
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Jun 2022 - Sep 2022
-Created and followed-up paid campaigns for Google Ads and Microsoft Advertising for two brands Humble Bee and Bees & Co with operations in Europe, US and Canada. -Managed and optimized Ad Campaigns to increase ROAS for all the countries. -Managed inventory reports for all ecommerce channels. -Provided structure and timely reporting to managers regarding performance of the different campaigns. -Created and followed-up paid campaigns for Google Ads and Microsoft Advertising for two brands Humble Bee and Bees & Co with operations in Europe, US and Canada. -Managed and optimized Ad Campaigns to increase ROAS for all the countries. -Managed inventory reports for all ecommerce channels. -Provided structure and timely reporting to managers regarding performance of the different campaigns.
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Walmart
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United States
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Retail
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700 & Above Employee
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Market Analyst - Real State CAM
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Nov 2021 - Mar 2022
-Analyzed and developed heat maps to observe client´s behavior before, during and after it´s visit to Walmart and competitors stores. (Ubermedia) -Developed feasility studies for opening stores in Central America evaluated trade area and sales projection. -Modeled competitive potential environment included their commercial and expansion strategy. -Coordinated with legal, finance, architechture and real state agents every feasility study for its approval with directors.
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Out of Store Traffic Data Analytics Coordinator-CAM
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Feb 2021 - Nov 2021
-Lead Dichter and Neira team to automized ubermedia analysis in Alteryx onto SQL programming -Updated of competitor´s data base in Central America, included all of their stores (geo-spacially located) to analyzed their visits behaviour versus walmart stores (ubermedia analysis) -Managed competitor´s information, included it´s profile, marketing and commercial strategies. -Created specific reports for operations, marketing, and commercial areas on critical stores, market… Show more -Lead Dichter and Neira team to automized ubermedia analysis in Alteryx onto SQL programming -Updated of competitor´s data base in Central America, included all of their stores (geo-spacially located) to analyzed their visits behaviour versus walmart stores (ubermedia analysis) -Managed competitor´s information, included it´s profile, marketing and commercial strategies. -Created specific reports for operations, marketing, and commercial areas on critical stores, market analysis, and relevant emerging competitors.
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Marketing Account Executive Assistant
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Dec 2018 - Jan 2021
-Developed "Central brain of competitors (CCC)" dashboard through Alteryx and Power Bi -Generated additional income through "Saving Monday Program" for publicity in social media of Despensa Familiar. The products that participated, increased theirs sales 86% in average on Mondays. -Analyzed store´s behavior on their sales and generated action plans to reach it´s projections. -Managed monthly budget for inside stores activities. -Implemented commercial activities… Show more -Developed "Central brain of competitors (CCC)" dashboard through Alteryx and Power Bi -Generated additional income through "Saving Monday Program" for publicity in social media of Despensa Familiar. The products that participated, increased theirs sales 86% in average on Mondays. -Analyzed store´s behavior on their sales and generated action plans to reach it´s projections. -Managed monthly budget for inside stores activities. -Implemented commercial activities with suppliers and operations personnel in Biformat stores (Despensa Familiar and Maxi Despensa) at national level.
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Marketing Coordinator
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Aug 2017 - Nov 2018
-Re-positioned brand with dynamic and youth approach. -Created advertising strategies and brand promotion. -Supervised digital marketing content in social media. -Generated proposals to increase sales and follow-up of results of the branches. -Supported staff training in customer care and service strategies -Re-positioned brand with dynamic and youth approach. -Created advertising strategies and brand promotion. -Supervised digital marketing content in social media. -Generated proposals to increase sales and follow-up of results of the branches. -Supported staff training in customer care and service strategies
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Marketing Branding Consultant
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May 2017 - Oct 2017
-Responsible for the marketing and personal image of the marathon runner. -Community manager of social media. -Public Relations Manager: Press conference, interviews in mass media: Television and Radio, among others. -Coordinated of the great event named "Running without borders El Salvador". -Responsible for the marketing and personal image of the marathon runner. -Community manager of social media. -Public Relations Manager: Press conference, interviews in mass media: Television and Radio, among others. -Coordinated of the great event named "Running without borders El Salvador".
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Marketing Plus
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Albania
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Advertising Services
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Project Manager / Marketing Analyst
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Dec 2015 - Aug 2017
-Personalized quantitative and qualitative market research studies for different companies in El Salvador (Fast Food, Banks, Boutiques) such as satisfaction, feasility, mistery shopper, brand awareness and customer´s profile. -Coordinated capture information instruments such as surveys, focus groups and interviews. -Supervised, analyzed databases and presented results reports for each client´s requests in every study. -Personalized quantitative and qualitative market research studies for different companies in El Salvador (Fast Food, Banks, Boutiques) such as satisfaction, feasility, mistery shopper, brand awareness and customer´s profile. -Coordinated capture information instruments such as surveys, focus groups and interviews. -Supervised, analyzed databases and presented results reports for each client´s requests in every study.
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Ubiquity Global Services
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Telephone Operator
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Jan 2015 - Nov 2015
Teleoperator responsible for managing key account clients International Rushcard. Management of customer resolutions and transactions in the US. Teleoperator responsible for managing key account clients International Rushcard. Management of customer resolutions and transactions in the US.
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Education
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2019 - 2020
EUDE Business School
Master's degree, Marketing and Commercial Management -
2013 - 2017
Universidad Dr. José Matías Delgado
Bachelor's degree, Marketing
Community
