Rhiannon Edwards
Account Director at Amsive- Claim this Profile
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Topline Score
Bio
Aaron Robison
There are many hats that come with a position such as 'Director of Marketing'. Between media planning, results tracking, industry research and the constant demand to keep up with innovative ideas, a company is lucky to get someone with at least half these skills. Ashley Furniture landed a gem when they hired Rhiannon. Someone who is passionate about their work, constantly putting the best plans forth that can generate the ROI necessary to thrive in a competitive market and establish the company as the go-to destination in the area for furniture needs. I truly wish every client I dealt with was like Rhiannon; someone who understands the value of advertising and is willing to try new things in the best interest of the company. Simply put: Rhiannon gets it.
Aaron Robison
There are many hats that come with a position such as 'Director of Marketing'. Between media planning, results tracking, industry research and the constant demand to keep up with innovative ideas, a company is lucky to get someone with at least half these skills. Ashley Furniture landed a gem when they hired Rhiannon. Someone who is passionate about their work, constantly putting the best plans forth that can generate the ROI necessary to thrive in a competitive market and establish the company as the go-to destination in the area for furniture needs. I truly wish every client I dealt with was like Rhiannon; someone who understands the value of advertising and is willing to try new things in the best interest of the company. Simply put: Rhiannon gets it.
Aaron Robison
There are many hats that come with a position such as 'Director of Marketing'. Between media planning, results tracking, industry research and the constant demand to keep up with innovative ideas, a company is lucky to get someone with at least half these skills. Ashley Furniture landed a gem when they hired Rhiannon. Someone who is passionate about their work, constantly putting the best plans forth that can generate the ROI necessary to thrive in a competitive market and establish the company as the go-to destination in the area for furniture needs. I truly wish every client I dealt with was like Rhiannon; someone who understands the value of advertising and is willing to try new things in the best interest of the company. Simply put: Rhiannon gets it.
Aaron Robison
There are many hats that come with a position such as 'Director of Marketing'. Between media planning, results tracking, industry research and the constant demand to keep up with innovative ideas, a company is lucky to get someone with at least half these skills. Ashley Furniture landed a gem when they hired Rhiannon. Someone who is passionate about their work, constantly putting the best plans forth that can generate the ROI necessary to thrive in a competitive market and establish the company as the go-to destination in the area for furniture needs. I truly wish every client I dealt with was like Rhiannon; someone who understands the value of advertising and is willing to try new things in the best interest of the company. Simply put: Rhiannon gets it.
Credentials
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Certified ANA Marketing Professional
Association of National AdvertisersAug, 2019- Nov, 2024 -
AINS
The Institutes
Experience
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Amsive
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United States
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Advertising Services
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200 - 300 Employee
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Account Director
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Feb 2023 - Present
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American National
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United States
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Insurance
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700 & Above Employee
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Senior Market Manager
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May 2022 - Feb 2023
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Market Manager
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Feb 2015 - May 2022
Nationwide marketing strategy for Home, Auto, Collector Car, Life and Annuity Insurance. I research target markets and oversee a comprehensive creative team to execute campaigns reaching specific demographics. I calculate ROI on campaigns to determine effectiveness and efficiency. I serve on the company strategy committee to determine product direction and market strategy on a company level.
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Ashley Furniture Homestores
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United States
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Furniture and Home Furnishings Manufacturing
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700 & Above Employee
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Director of Marketing
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Jan 2012 - Jan 2015
Coordination of all the marketing and advertising for 4 stores. Performed market research and conducted strategic campaigns and tests to reach our ideal customer. I oversaw graphic design, TV and radio production coordination including copywriting, print design and placement, radio buying, TV buying coordination, event planning, social media and accounts payable. Coordination of all the marketing and advertising for 4 stores. Performed market research and conducted strategic campaigns and tests to reach our ideal customer. I oversaw graphic design, TV and radio production coordination including copywriting, print design and placement, radio buying, TV buying coordination, event planning, social media and accounts payable.
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Children's Miracle Network Hospitals
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United States
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Non-profit Organizations
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200 - 300 Employee
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Assistant Executive Director
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Feb 2004 - Jan 2012
Administration of local and national sponsors. Assisting thirty-seven regional Wal-Mart stores with events and fundraising efforts for annual campaigns. Design and distribution of flyers, advertisements, and PR materials for sponsor use. Coordination of fundraising events including planning, sponsorship acquisition, and donations. Supervision of three employees, administrative duties in absence of Executive Director. Supervision of annual Telethons including all aspects of overall event planning and progress. Show less
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Journal Broadcast Group (division of Journal Communications)
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United States
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Broadcast Media Production and Distribution
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300 - 400 Employee
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Marketing Material Manager
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Mar 2003 - Feb 2004
Research and design of advertising packages and proposals for sales team executives. Advertisement copy writing and schedule placement. Assisted sales team executives in obtaining and maintaining advertising accounts. Utilized Arbitron Tracking System to follow-up on advertisement placement and effectiveness. Research and design of advertising packages and proposals for sales team executives. Advertisement copy writing and schedule placement. Assisted sales team executives in obtaining and maintaining advertising accounts. Utilized Arbitron Tracking System to follow-up on advertisement placement and effectiveness.
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Education
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2005 - 2007
Missouri State University
Master, Business Administration -
1998 - 2002
Missouri State University
Bachelor of Science, Marketing
Community
