Experience

IBC Simply

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present

• Senior Marketing Executive

  • Apr 2022 - Present

  Creating, monitoring and reporting on all Marketing Campaigns and Projects. • Developing marketing campaigns that drive performance and amplify NPD launches.• Build and maintain relationships amongst larger distributors and cafe chains to inform on industry trends, develop seasonal menu options and maximise the visibility of the Simply brand. • Organise trade exhibitions such as the London Coffee Festival 2021/2022 with the goal of lead generation and building brand awareness.• Developing and executing engaging content for social media taking into account different target audiences across platforms whilst maintain the brands Tone of Voice throughout.• Overseeing and managing all marketing projects such as the recent launch of the IBC Simply retail coffee syrup gift packs on Amazon.• Compiling monthly marketing reports and analysing overall performance.• Liaising with PR agencies for all product launches and IBC Simply achievements.• Managing the end-to-end creation of the Bi-annual IBC Simply Magazine. Briefing in photography, writing copy and organising print and distribution for customers to find out latest trends/flavours in the industry as well as inspiration in new drink menu items. Show less

• Marketing Executive

  • Jan 2021 - Present

  Management of entire Product Portfolio and ensuring brand guidelines are followed across online and offline presence. • Implementing end to end social media management across relevant platforms. Utilising relevant trends and SEO research to plan and create campaigns, brief content to designers, and develop copy with the goal of increasing brand awareness and sentiment.• Scheduling, tracking and reporting on the organic growth of both the website and social media platforms using the key tools Google Analytics and HootSuit.• Segmenting audiences in order to provide relevant content to the right consumers, working with applicable micro-influences to create communities with similar values.• Liaising with photographers for new products, lifestyle imagery and advertisements.• Updating the website with new products, updates, recipes and blog posts.• Producing regular email newsletters using Mailchimp.• Working with designers in producing online content, POS, recipes cards, product labels. • Onboarding of a Marketing Assistant remotely, including training and adoption of brand guidelines and values. Show less



University of East Anglia

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing Student

  • Sep 2017 - Jul 2020

  • Achieving a First-Class honours degree during a COVID-19 disrupted final year. • Playing the role of Project Manager for the successful social media launch for Studious Digital Education Ltd as part of my final year project management module. The plan included both an SEO strategy and platform analytics advice. • 1st runner-up in the Adnams Southwold Employability Skills in Marketing award 2019 demonstrating exemplary attention to detail throughout the research, designing and presentation elements. Show less



Bar and Beyond Norwich

• Norwich, United Kingdom

• Bartender

  • Nov 2018 - Nov 2019



Bacchus Bar & Lounge

• Germany

• Bartender

  • Dec 2016 - Apr 2019