Experience

Cultural Communications Ltd
• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee
• Group Account Director

  • Jul 2023 - Present


Phipps

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Director

  • Jan 2022 - Jul 2023

  Associate Director contributing to award winning campaigns at multi-award-winning drinks specialist agency, Phipps. Currently heading up Rioja Wine UK, a million-euro account making it the largest of the agency. Managing a team of six delivering stand out marketing campaigns to promote Rioja wines and the region to UK trade and consumers. Navigating complicated post-Brexit administration and reporting, ensuring EU funded campaigns hit specific KPIs year after year. As the lead on Rioja Wine… Show more Associate Director contributing to award winning campaigns at multi-award-winning drinks specialist agency, Phipps. Currently heading up Rioja Wine UK, a million-euro account making it the largest of the agency. Managing a team of six delivering stand out marketing campaigns to promote Rioja wines and the region to UK trade and consumers. Navigating complicated post-Brexit administration and reporting, ensuring EU funded campaigns hit specific KPIs year after year. As the lead on Rioja Wine UK, I am in charge of a busy press office, supporting campaigns with standout influencer marketing and digital/social advertising, media partnerships, trade education, consumer experiential marketing, retailer promotions and trips out to the region to build on key stakeholder relationships and maximise earned media potential. Alongside this, I also head up APCOR – the Association of Portuguese Cork, delivering a full trade and consumer campaign to educate UK on recycling natural cork which includes leading on proactive press campaigns, advising on influencer and social marketing as well as running retail promotions. I was responsible for setting up an award-nominated campaign with Majestic Wine seeing the first ever UK Cork Harvest take place creating a domino effect with other wine retailers in the UK all keen on starting their own cork harvests in a bid to reduce carbon footprints.

• Senior Account Director

  • Sep 2014 - Jul 2023

  Accounts: Wines of Germany, International Wine Challenge, Cognac (BNIC), Bodega Garzon, Bodega Argento, Matthew Clark, Ruinart, Veuve Cliquot, Krug, Koshu of Japan and Roche Mazet. I started at Phipps in 2014 as an Account Manager and worked up to Senior Account Director over the years (taking two maternity leaves during this time). During my time I managed large budgets, liaised with clients and key figures across the drinks industry. Over the years the campaigns involved a blend of… Show more Accounts: Wines of Germany, International Wine Challenge, Cognac (BNIC), Bodega Garzon, Bodega Argento, Matthew Clark, Ruinart, Veuve Cliquot, Krug, Koshu of Japan and Roche Mazet. I started at Phipps in 2014 as an Account Manager and worked up to Senior Account Director over the years (taking two maternity leaves during this time). During my time I managed large budgets, liaised with clients and key figures across the drinks industry. Over the years the campaigns involved a blend of marketing tactics from public relations, crisis management, social and influencer marketing, immersive experiences for consumer and trade audiences and trade and shopper marketing. One of the most noteworthy achievements during this time was winning back the Wines of Germany UK account twice contributing to creative, fresh ideas to keep campaigns interesting, relevant, and remaining at Phipps.



Armit Wines

• Beverage Manufacturing
• 1 - 100 Employee

• Pr & Events Manager

  • Apr 2010 - Sep 2014

  I was responsible for delivering the Sales Programme alongside the Head of Marketing, in particular with regards to brand development of Armit Wines's key wine agencies. I had ownership of Armit Wines' events programme for all sales channels and I coordinated visits from wine makers, I delivered maximum exposure for Armit Wines brands by building and managing effective relationships with key trade and national press contacts.

• Web Editor & Private Client Sales Team Coordinator/PA

  • Jul 2009 - Apr 2010

  I was responsible for web editing and development within the Marketing Department’s new Web Team. I also ensured the smooth running of the Private Client Sales Department through proactive sales support and full customer service for their client base.

• PA to Chairman

  • Sep 2007 - Jul 2009

  Maintaining the Chairman's portfolio of personal VIP clients, ensuring they received the highest possible standard of service. Maintaining relationships with wine producers and personalities across Italy & France. Assisting the chairman with sales proposals for his clients, arranging purchase orders and transferring stocks to accounts.



Vivante S.A.S

• Belgium

• New Business Support

  • Sep 2006 - Jul 2007

  Tech start up - assisted the set up of the company, role developed into sales position. Tech start up - assisted the set up of the company, role developed into sales position.