Senior Director of Talent Marketing

• Mar 2023 - Present

Director of Marketing

• Jul 2021 - Mar 2023

NBA Agent Assistant / Social Media Lead

• Oct 2019 - Jul 2021

NBA Marketing Assistant / Social Media Lead

• Feb 2019 - Oct 2019

Mailroom Clerk

• Jan 2019 - Feb 2019

Receptionist

• Aug 2018 - Jan 2019

Marketing Assistant

• May 2016 - May 2018

2017 - 2018 Season: Created the marketing strategy for the 2017 - 2018 Men's Basketball season, executed each promotional effort, and managed the UW Grateful Red Twitter account during each game Acted as the Badger Football marketing liaison, cueing each team entrance and coordinating in-game contests, recognitions, giveaways, etc. 2016 - 2017 Season: Developed promotional plan for the 2016 Women’s Soccer season with a focus of best maximizing the athlete, fan, and community experience Organized and led all game-day productions including promotions, social media, audio, facilities, staffing, in addition to ref, coaching, athlete, and fan needs Show less

Brand Management Intern

• May 2017 - Aug 2017

Leveraged extensive trend research into an innovative marketing strategy to guide the implementation and success of a new women’s department Designed a collegiate event and ambassador program for 46 universities to elevate Under Armour from the team’s brand to the consumer’s brand Acted as a client services liaison for Under Armour’s seven female ambassadors, helping to coordinate trips to Baltimore, sending promotional packages, and managing photoshoot needs Team member on Under Armour's second-ever women's campaign, "Unlike Any", during which I contributed to video editing, organized promotional seeding efforts, assisted in the planning of both internal and external launch events, helped develop a strategic social plan, and created an overview of the campaign from conception to activation for the executive level Show less

Freelance Digital Media Creator

• Aug 2016 - May 2017

Handled public relations for Vaxt clients by creating graphics and developing copy for digital communication materials per their requestStrengthened ability to adapt to last minute changes within tight time constraints and adjust skill set based off client needs

Marketing Intern

• May 2016 - Aug 2016

Contributed to the creative development of new product names and promotional ideas which helped foster client relationships and project their company’s successElevated client websites in order to improve their consumers’ experience, leading to strengthened graphic design knowledge, specifically with Joomla, InDesign, and Photoshop

Marketing Intern

• May 2015 - May 2016

Implemented promotional strategies to foster ticket sales, worked with every UW Athletics team, and executed all marketing efforts in the high-intensity game-day environment Increased Women’s Basketball Loyalty Program participation by 30% from previous season by revamping reward selection and optimizing advertising efforts Implemented promotional strategies to foster ticket sales, worked with every UW Athletics team, and executed all marketing efforts in the high-intensity game-day environment Increased Women’s Basketball Loyalty Program participation by 30% from previous season by revamping reward selection and optimizing advertising efforts