Experience

ASU Fashion Collective

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-President

  • Apr 2023 - Present

  Spearheaded a social media campaign for the collective’s Instagram and TikTok by conducting street-style interviews on campus, hence increasing engagement, reach, and meeting turnout by 60%. Partnered with the Herberger Design and Art Corps and The Chic Daily for a fashion gala.

• Vice President

  • Jan 2023 - Apr 2023

  Served as the interim President/ President’s right-hand man in co-planning and co-leading weekly general meetings, special events, and executive board meetings. Responsible for delegating, scheduling, and supervising tasks pertaining to photoshoots, creative workshops, networking events, guest speaker functions, etc.

• Director of Operations

  • Aug 2021 - Jan 2023

  Oversaw bookings/reservations for runway shows. Handled logistics, registrations, emails, and all other administrative aspects of the club. Consolidated a budget of $3000 by managing membership and sponsorship fees as well as funding from the Undergraduate Student Government, utilizing a detailed spreadsheet to document all transactions, successfully ensuring the financial health of the organization. Coordinated with local fashion brands such as Phoenix Fashion Week and University Street Market… Show more Oversaw bookings/reservations for runway shows. Handled logistics, registrations, emails, and all other administrative aspects of the club. Consolidated a budget of $3000 by managing membership and sponsorship fees as well as funding from the Undergraduate Student Government, utilizing a detailed spreadsheet to document all transactions, successfully ensuring the financial health of the organization. Coordinated with local fashion brands such as Phoenix Fashion Week and University Street Market to give 50+ students professional development opportunities and industry insight.


Style Line Magazine at Arizona State
• United States
• Retail Apparel and Fashion
• 1 - 100 Employee
• Fashion Model

  • Jan 2023 - Present


adworks

• South Africa
• Graphic Design
• 1 - 100 Employee

• Strategist

  • Sep 2022 - Present

  Researched and gathered data surrounding the clients’ businesses through competitive analysis and quantitative/qualitative research. Produced cohesive strategic plans by analyzing that data, conducting market segmentation, and building personas to bring success to the campaign (in partnership with advertising agencies in the valley such as Lavidge and August United). Researched and gathered data surrounding the clients’ businesses through competitive analysis and quantitative/qualitative research. Produced cohesive strategic plans by analyzing that data, conducting market segmentation, and building personas to bring success to the campaign (in partnership with advertising agencies in the valley such as Lavidge and August United).



W. P. Carey School of Business – Arizona State University

• United States
• Higher Education
• 400 - 500 Employee

• Social Media Correspondent

  • May 2022 - Present

  Managed official social media accounts (Instagram, TikTok, LinkedIn, and Facebook) and evaluated digital campaigns by producing analytics for one of the top business schools in the country (ranked 23rd by US News). Created weekly graphic and video content for Instagram and Facebook stories (@wpcareyschool) and interviewed 450+ students, alumni, academic advisors, and career coaches combined on a variety of topics for a series called ‘W. P. Carey Snapshots’ resulting in an increase of 1k… Show more Managed official social media accounts (Instagram, TikTok, LinkedIn, and Facebook) and evaluated digital campaigns by producing analytics for one of the top business schools in the country (ranked 23rd by US News). Created weekly graphic and video content for Instagram and Facebook stories (@wpcareyschool) and interviewed 450+ students, alumni, academic advisors, and career coaches combined on a variety of topics for a series called ‘W. P. Carey Snapshots’ resulting in an increase of 1k followers over the course of 3 months.

• Course Facilitator/Instructor - WPC 101

  • Aug 2022 - Dec 2022

  Taught a weekly first-year student experience course of 19 business students, connected them to various campus resources, held office hours, created presentations, and graded assignments.



W. P. Carey Business Ambassadors

• United States
• Education Management
• 1 - 100 Employee

• Business Ambassador

  • Sep 2021 - Present

  Represented the W. P. Carey School of Business at programs on and off campus. Enhanced the recruitment process through collaboration with the Undergraduate Admissions Office by conducting info sessions for prospective business students, and by building positive relations with parents and faculty. Represented the W. P. Carey School of Business at programs on and off campus. Enhanced the recruitment process through collaboration with the Undergraduate Admissions Office by conducting info sessions for prospective business students, and by building positive relations with parents and faculty.



LaneTerralever

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Operations Intern

  • Jun 2023 - Aug 2023

  Launched an account-based marketing outreach campaign leveraging B2B marketing targeted at 87 healthcare providers and insurance companies, a Tier 1 target for the agency. The campaign involved identifying the prospects to target, managing the distribution of a direct mail campaign, and developing multiple sequences for an email campaign utilizing HubSpot, averaging a 35.3% open rate. Supported the social media team in content sourcing and development for the agency's owned channels. Published… Show more Launched an account-based marketing outreach campaign leveraging B2B marketing targeted at 87 healthcare providers and insurance companies, a Tier 1 target for the agency. The campaign involved identifying the prospects to target, managing the distribution of a direct mail campaign, and developing multiple sequences for an email campaign utilizing HubSpot, averaging a 35.3% open rate. Supported the social media team in content sourcing and development for the agency's owned channels. Published LinkedIn posts for Forbes columnist Jeff Fromm gathering 10,000+ impressions in one week. Show less Launched an account-based marketing outreach campaign leveraging B2B marketing targeted at 87 healthcare providers and insurance companies, a Tier 1 target for the agency. The campaign involved identifying the prospects to target, managing the distribution of a direct mail campaign, and developing multiple sequences for an email campaign utilizing HubSpot, averaging a 35.3% open rate. Supported the social media team in content sourcing and development for the agency's owned channels. Published… Show more Launched an account-based marketing outreach campaign leveraging B2B marketing targeted at 87 healthcare providers and insurance companies, a Tier 1 target for the agency. The campaign involved identifying the prospects to target, managing the distribution of a direct mail campaign, and developing multiple sequences for an email campaign utilizing HubSpot, averaging a 35.3% open rate. Supported the social media team in content sourcing and development for the agency's owned channels. Published LinkedIn posts for Forbes columnist Jeff Fromm gathering 10,000+ impressions in one week. Show less



Arizona State University

• United States
• Higher Education
• 700 & Above Employee

• Peer Mentor - Fleischer Scholars Program

  • May 2022 - Jul 2022

  Facilitated college coursework and an entrepreneurship challenge among a team of local high school students by leading a mentorship initiative focused on goal setting, building interpersonal skills, and fostering the personal growth of mentees.

• Front Desk Assistant

  • Feb 2022 - May 2022

  Provided customer service & support to residents, staff, and guests. Verified identification and reported facilities issues to emergency personnel, and completed all administrative procedures, forms, and logs as determined by University Housing.

• Residential Engagement Leader

  • Aug 2021 - May 2022

  Planned, organized, and marketed community events thereby boosting engagement among 100+ residential students and managed an allocated budget for the same. Mentored students to succeed academically, socially, and professionally.