SVP of Product Management

• Mar 2022 - Present

VP of Product Management

• Jun 2020 - Present

Digital Product Consultant

• May 2017 - Jun 2020

Digital Product Consulting for companies in e-commerce, B2B, social, and ad-tech spaces. Digital Product Consulting for companies in e-commerce, B2B, social, and ad-tech spaces.

Head of Product

• Oct 2017 - Nov 2019

Venture-backed startup disrupting age-old challenges in the skincare industry. Venture-backed startup disrupting age-old challenges in the skincare industry.

Director of Product Management

• Feb 2016 - Apr 2017

Beachbody, LLC is the creator of the nation's most popular fitness, nutrition and weight-loss solutions including P90X, INSANITY, and Shakeology. Beachbody programs combine challenging workouts with easy-to-follow diet guidelines and nutritional supplements. Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of over 400,000 independent "Coach" distributors as well as a dynamic online support and fitness community. • Lead vision and strategy for mobile, social, and desktop applications focused on helping 450k+ Beachbody Coaches grow their businesses and succeed. • Developed strong team of data-driven product managers through active coaching and mentorship. • Improved product delivery execution through adoption of modern Agile, customer discovery, & rapid UX prototyping. • Drove product culture of hypothesis testing and continuous learning. Employ frameworks for improved ideation, prioritization, and experimentation-based roadmap. • Won 1st place in the annual hackathon. Built AI Personal Coach using Amazon Alexa and Facebook Chat APIs. Show less

Director of Product Management

• Dec 2014 - 2015

Connectivity was acquired by SweetIQ. • Drive vision and strategy for SaaS digital advertising product leveraging programmatic channels and proprietary data for enhanced Ad targeting and performance. • Define product roadmap and execution strategy including market research, core value proposition, Minimum Viable Product scope, and analytics implementation. • Lead Agile transformation to improve team collaboration and accelerate speed to market. • Establish strategic partnership with Facebook leading to privileged API access to new technology. Show less

Sr. Product Manager | Display Advertising

• Apr 2013 - Dec 2014

Responsible for Display Advertising product initiatives globally across 16 countries. • Grew $28M revenue product line to $40M under management. • Launched most profitable product in the company, still in use today. • Launched machine learning platform to optimize campaign performance at scale. Resulted in increased NPS and reduction of service costs by over $1M.• Increased scalability and performance of products with integration of programmatic advertising and real-time-bidding technology.• Developed relationships with strategic partners to expand innovation through mobile, social, and video spaces. Partners include Facebook, Google, Yahoo, Simplifi, TheTradeDesk. Show less

Product Manager | Display Advertising

• Apr 2012 - Apr 2013

• Discover and create product specifications for display advertising product feature enhancements.• Oversee software development and delivery through collaboration with engineering and QA.• Facilitate cross-functional collaboration between sales, marketing, legal, and senior management.• Oversee value propositions for products and participate in sales presentations to strategic customers.• Monitor key metrics, bug fixes, and optimization initiatives for products under management.

Sr. Strategic Account Executive

• Apr 2011 - Apr 2012

• Strategy: Identify new opportunities in lead-gen marketplace and analyze for upside. Create competitive analysis and risk assessment for new business ideas. • Business Development/Sales: Develop key partnerships to facilitate growth. Grew managed revenue of $8M to over $11MM. • Product Management. Define vision and software development of Home Service portals including Yahoo! partnerships and EasyMoving.com. Launched innovative sales funnels that won against competition due to increased transparency for customers. Show less

Strategic Account Manager

• Sep 2009 - Apr 2011

Manage Business.com’s top 1000 accounts for the West Coast territory. Build and nurture SEM and Display campaigns for optimal performance. Results-driven focus to maximize sustainable ROI. Manage $2M annual revenue and maintained >100% to goal. I have worked with: Visa, Apple, HP, Intel, Adobe, Best Buy, Sage Software, Service Magic, Kroll, Zurich, BlackRock, OMD, Group M, MEC, Initiative, iProspect, Covario, Geary, Sitewire, Citrix Manage Business.com’s top 1000 accounts for the West Coast territory. Build and nurture SEM and Display campaigns for optimal performance. Results-driven focus to maximize sustainable ROI. Manage $2M annual revenue and maintained >100% to goal. I have worked with: Visa, Apple, HP, Intel, Adobe, Best Buy, Sage Software, Service Magic, Kroll, Zurich, BlackRock, OMD, Group M, MEC, Initiative, iProspect, Covario, Geary, Sitewire, Citrix

Account Manager | Travel & Leisure

• Apr 2009 - Sep 2009

• Own product management and monetization strategy for seven owned and operated websites. • Increase revenue by optimizing Google Adsense revenue and building new direct advertiser relationships. • Drive business development revenue by identifying and executing custom software integration opportunities. • Enhance product features for Fitday.com; sold private label integrations to Atkins, Zone Labs, Rodale Publishing. • Own product management and monetization strategy for seven owned and operated websites. • Increase revenue by optimizing Google Adsense revenue and building new direct advertiser relationships. • Drive business development revenue by identifying and executing custom software integration opportunities. • Enhance product features for Fitday.com; sold private label integrations to Atkins, Zone Labs, Rodale Publishing.

Sr. Commodities Broker

• Apr 2006 - Nov 2008

• Sell and manage commodity investment portfolios for institutions and accredited investors. • Execute options and futures transactions in commodities markets. Leverage options strategies for both speculation and hedging accounts. • Conduct market research for transactions in energy, precious metals, and financial instruments. • Grow account portfolio by acquiring new customers and executing profitable transactions. • Trade on NYMEX, CME, ICE exchanges. • Series 3 licensed. • Sell and manage commodity investment portfolios for institutions and accredited investors. • Execute options and futures transactions in commodities markets. Leverage options strategies for both speculation and hedging accounts. • Conduct market research for transactions in energy, precious metals, and financial instruments. • Grow account portfolio by acquiring new customers and executing profitable transactions. • Trade on NYMEX, CME, ICE exchanges. • Series 3 licensed.

Equity Research

• Apr 2005 - Apr 2006

Research and analyze equity investment risk and opportunity. Fundamental and technical analysis. Portfolio management strategy. Used Bloomberg terminal daily. Research and analyze equity investment risk and opportunity. Fundamental and technical analysis. Portfolio management strategy. Used Bloomberg terminal daily.

Supply Chain Administrator

• Apr 2004 - Feb 2005

Subcontract closeout for multi-million and billion dollar research contracts. Advised principal investigators and managed contract funding for acquisitions. Worked closely with NASA intellectual property and trade officials on audit requests. Subcontract closeout for multi-million and billion dollar research contracts. Advised principal investigators and managed contract funding for acquisitions. Worked closely with NASA intellectual property and trade officials on audit requests.