Communications and Marketing Coordinator

• Feb 2023 - Present

Head, Marketing and Communications

• Mar 2019 - Jul 2021

Managed the overall marketing and communications activities for the Royal Cargo group of companies. Spearheaded the four (4) core MarComm programs: Brand Marketing, Market Intelligence, Digital Marketing and Customer Lifecycle Marketing. • Developed the comprehensive brand guideline for Royal Cargo. • Started the official Royal Cargo facebook fanpage and organically grew fanbase through continous and active marketing and promotional activities. • Launched the Lead Generation… Show more Managed the overall marketing and communications activities for the Royal Cargo group of companies. Spearheaded the four (4) core MarComm programs: Brand Marketing, Market Intelligence, Digital Marketing and Customer Lifecycle Marketing. • Developed the comprehensive brand guideline for Royal Cargo. • Started the official Royal Cargo facebook fanpage and organically grew fanbase through continous and active marketing and promotional activities. • Launched the Lead Generation and Management program generating additional inquiries and potential business from digital and offline marketing efforts. • Pioneered the web-based event for customers, The Royal Talk, a webinar that delivers knowledge-based information about the most pressing issues of the logistics industry and nation.

Marketing and Communications Specialist

• Jun 2014 - Mar 2019

Managed the overall communication for the Royal Cargo group of companies and its customers. Responsible for the development of marketing and advertising materials as well as web and social media contents. Overall in-charge of all company events. Coordinated all aspects of newsletter including writing, design, print and distribution. • Drafted and enforced the official branding guideline of the company • Led the redevelopment of flyers, brochures and banners • Proponent of… Show more Managed the overall communication for the Royal Cargo group of companies and its customers. Responsible for the development of marketing and advertising materials as well as web and social media contents. Overall in-charge of all company events. Coordinated all aspects of newsletter including writing, design, print and distribution. • Drafted and enforced the official branding guideline of the company • Led the redevelopment of flyers, brochures and banners • Proponent of the modification of website to responsive design • Started the Public Relations activities of the company • Managed all company events and participation on trade shows • Relaunched the official newsletter of the company

Assistant Manager, Marketing and Trade

• Jan 2012 - Jun 2014

Marketing and Trade Communications Officer

• Oct 2009 - Jan 2012