Reyes Yu Qian Leong
Assistant Brand Manager Marketing at WATSONS SINGAPORE- Claim this Profile
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Bio
Tammy Teo
Beneath Reyes' reserved personality is a astute marketer who listens well to the business needs and is able to translate them into commercially impactful campaigns. As a campaign lead, she mentors young executives and leads by example in the fast-paced, dynamic retail world. A team player, she supports her team mates in other aspects of their work, working collaboratively with the team. Her contribution has not gone unnoticed, and as part of her job expansion, she has since taken on partnership marketing and digital campaign work, in addition to driving promotional campaign, the backbone of Courts' marketing activities. She has been extremely supportive in my time as a leader to the marketing team, and I am grateful for a team player like Reyes that I can count on to deliver each and everytime.
Tammy Teo
Beneath Reyes' reserved personality is a astute marketer who listens well to the business needs and is able to translate them into commercially impactful campaigns. As a campaign lead, she mentors young executives and leads by example in the fast-paced, dynamic retail world. A team player, she supports her team mates in other aspects of their work, working collaboratively with the team. Her contribution has not gone unnoticed, and as part of her job expansion, she has since taken on partnership marketing and digital campaign work, in addition to driving promotional campaign, the backbone of Courts' marketing activities. She has been extremely supportive in my time as a leader to the marketing team, and I am grateful for a team player like Reyes that I can count on to deliver each and everytime.
Tammy Teo
Beneath Reyes' reserved personality is a astute marketer who listens well to the business needs and is able to translate them into commercially impactful campaigns. As a campaign lead, she mentors young executives and leads by example in the fast-paced, dynamic retail world. A team player, she supports her team mates in other aspects of their work, working collaboratively with the team. Her contribution has not gone unnoticed, and as part of her job expansion, she has since taken on partnership marketing and digital campaign work, in addition to driving promotional campaign, the backbone of Courts' marketing activities. She has been extremely supportive in my time as a leader to the marketing team, and I am grateful for a team player like Reyes that I can count on to deliver each and everytime.
Tammy Teo
Beneath Reyes' reserved personality is a astute marketer who listens well to the business needs and is able to translate them into commercially impactful campaigns. As a campaign lead, she mentors young executives and leads by example in the fast-paced, dynamic retail world. A team player, she supports her team mates in other aspects of their work, working collaboratively with the team. Her contribution has not gone unnoticed, and as part of her job expansion, she has since taken on partnership marketing and digital campaign work, in addition to driving promotional campaign, the backbone of Courts' marketing activities. She has been extremely supportive in my time as a leader to the marketing team, and I am grateful for a team player like Reyes that I can count on to deliver each and everytime.
Experience
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Watsons Singapore
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Singapore
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Retail
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400 - 500 Employee
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Assistant Brand Manager Marketing
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Jan 2023 - Present
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Senior Marketing Executive
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Jun 2021 - Dec 2022
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COURTS SINGAPORE
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Singapore
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Retail
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200 - 300 Employee
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Senior Marketing Executive
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Jun 2019 - Jun 2021
• Overall planning, creative development, media buy and communications plan for marketing campaigns• Execute campaign which includes ATL advertisements, radio, TVC productions, OOH, direct mailers, in-store displays, eDM and social media with the aim of driving sales and traffic to both stores and online platform.• Plan and execute major events including annual MEGASTORE year-end carnival, stores grand opening, anniversary sale and cooking workshop.• Liaise with brands and merchandisers on new product launches / brand fair to create awareness and drive sales.• Work closely with internal stakeholders, creative agency, media agency and printing vendor to deliver campaign objective.• Liaise with Mall Management for advertising space leasing and campaign promotion.• Monitor and review expense forecast and budget allocations to ensure effective utilisation of marketing budget.• Conduct post mortem ROI analysis and reports to evaluate effectiveness and efficiency of campaigns performance. Show less
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Marketing Executive
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May 2016 - May 2019
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POPULAR Book Co. Pte Ltd
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Singapore
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Advertising & Promotion Executive
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Jun 2015 - Jan 2016
• Worked closely with A&P Executives and Operations team to develop marketing campaigns and promotional activities. • Facilitated major events including POPULAR BookFest 2015. • Managed the company’s social media (Facebook) profiles and presence together with the team and social media agency • Liaised with designers and printing vendor for the production of marketing materials, including posters, flyers, digital signages and press advertisements. • Prepared and adhere to budgets, and evaluate effectiveness of campaigns. Show less
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Green Holidays Tours & Travel
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Singapore
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In-House Designer / Marketing Executive
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Mar 2013 - Apr 2015
• Developed graphics and layouts for flyers, digital banners, vouchers, poster and EDM. • Kept the company website up-to-date and manage content using Wordpress.Use online analytical tools (Google Analytics) to measure traffic activity and summarise the information. • Generated content such as promotions, contest, and research for travel related articles to be posted on social media platform, • Planned and facilitated major events including NATAS Fair 2014. • Liaised with agents and operators for contract rates and promotion. Worked on package markups and calculation. • Liaised with StreetDirectory, Tripzilla and banks on a regular basis to ensure products & flyers are updated on their website. Show less
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Education
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2014 - 2016
Murdoch University
Bachelor's degree, Tourism Event Management & Marketing -
2009 - 2011
Management Development Institute of Singapore
Advanced Diploma, Information Technology (Digital Media) -
2008 - 2009
Management Development Institute of Singapore
Diploma, Information Technology -
2002 - 2006
Guangyang Secondary School
GCE 'O' Level
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