Rex Chao
Associate Business Development Manager, SJM Group Marketing at SJM Resorts- Claim this Profile
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中文 Native or bilingual proficiency
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英文 Professional working proficiency
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日文 Professional working proficiency
Topline Score
Bio
Credentials
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The Japanese-Language Proficiency Test - Level 2, 2007
Japan Foundation and Japan Educational Exchanges and ServicesJan, 2007- Sep, 2024
Experience
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SJM Resorts
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Macao
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Hospitality
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100 - 200 Employee
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Associate Business Development Manager, SJM Group Marketing
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Aug 2018 - Present
• Develop and implement digital marketing plans, strategies and activities• Plan and execute digital campaigns, monitor PPC ads (Facebook, IG, WeChat) & SEM (Google, Baidu) in order to achieve online presence, active engagements and fan base development• Work closely with related parties to coordinate and execute digital campaigns• Generate metrics reports and report regularly for all digital platforms and campaigns• Work with data analysis team to enhance performance and find customer insight• Actively manage content on website and social media and perform audit on a regular basis• Keep track on the market trend, and competitor activities• Participate in regular projects(online, offline, event) and coordinate the budgeting process, execution plan and follow up on the process• ATL & BTL promotion including handbills, billboard ads, newspaper ads, POS materials• Seek marketing opportunities and conduct negotiations with potential partners or vendors• Lead a team and divvying up assignments for team members• Assist and perform other duties and ad hoc projects as required Show less
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Senior Marketing Executive, SJM Group Marketing
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Dec 2015 - Jul 2018
• Analyze and report the data of member's behavior of target market• Collect relevant information on the target market/digital platforms and make a comparative analysis/plan at regular intervals• Promote the brand images to the target market in offline and online way• Develop and manage the cooperation with the target market partners• Coordinate with other departments to ensure all related projects run smoothly• Assist and perform duties assigned by the Manager directly
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Senior Marketing Executive, SJM Group Marketing
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Aug 2014 - Dec 2015
• Manage a high limit arena service team and planning team• With Manager, plan, coordinate and execute player promotional activities• Assist and perform duties assigned by the Manager directly• Prepare daily and monthly reports for management's review• Coordinate with other departments to ensure all related projects run smoothly• Assure that all high roller's reservation is handled accurately• Perform other job-related duties
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Assistant Marketing Executive (Japan Market), SJM Group Marketing
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Jun 2011 - Jul 2014
• Process communications and emails from Japanese gaming customers• Responsible to build and maintain relationships with gaming customers • Assure that Japanese gaming customers reservations are handled accurately• Promote the casino and VIP service• Act to assist to manage a high limit arena service team before promotion• Assist and perform duties assigned by the Manager directly before promotion• Perform other job-related duties
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Japanese Clerk
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Apr 2010 - Jun 2011
• General administration • Processing communications and documents from Japanese customers • Assisting in other customer-oriented tasks that require Japanese language skill • Responsible to handle all Macau government's formalities • General administration • Processing communications and documents from Japanese customers • Assisting in other customer-oriented tasks that require Japanese language skill • Responsible to handle all Macau government's formalities
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Mass Gaming Host
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Feb 2010 - Apr 2010
• Responsible to build and maintain relationships with gaming customers • Maintain guest loyalty by giving away complimentary items • Promote the programs which are designed to the main gaming floor • Promote the casino and hotel facilities • Perform other job-related duties • Responsible to build and maintain relationships with gaming customers • Maintain guest loyalty by giving away complimentary items • Promote the programs which are designed to the main gaming floor • Promote the casino and hotel facilities • Perform other job-related duties
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Quick Access International Company Limited
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Beverage Manufacturing
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Japanese Affairs Agent
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Jun 2008 - Jan 2010
• Process communications and documents from Japanese customers • Perform security check on Japanese customer information • Review procedures and providing suggestions for rationalization and improvements • Assist in other customer-oriented tasks that require Japanese language skill • Participate in other ad-hoc tasks • Process communications and documents from Japanese customers • Perform security check on Japanese customer information • Review procedures and providing suggestions for rationalization and improvements • Assist in other customer-oriented tasks that require Japanese language skill • Participate in other ad-hoc tasks
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Education
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2004 - 2008
澳門大學
Bachelor's degree, Social Sciences & Humanities, Major: JAPANESE STUDISE
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