Experience

Principles

• Canada
• Advertising Services
• 1 - 100 Employee

• Strategic Account Manager

  • Jan 2021 - Present

  Principles is a team of award-winning integrated marketing experts, with a network of the best makers/directors/producers/etc, who fundamentally believe that better work should be accessible to people doing social good. Principles is a team of award-winning integrated marketing experts, with a network of the best makers/directors/producers/etc, who fundamentally believe that better work should be accessible to people doing social good.



Jackman

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager

  • Jan 2019 - Dec 2020

  • Leads creative integration of brand strategy from creative conceptualization to final delivery across packaging, store design and marketing communications • Ensures timely and regular communication between clients and internal teams while tracking project schedules and budgets through development• Develops detailed project plans, briefs and budgets to ensure all stakeholders expectations are met to ensure maximum profitability • Point of contact for all project stakeholders across the internal organization



Jacknife

• Canada
• Design Services
• 1 - 100 Employee

• Project Manager

  • Jan 2018 - Nov 2018

  • Manages brand strategy, design and packaging projects from conceptualization to delivery for print and digital • Ensure timely communication between clients and internal teams while tracking project schedules and budgets through development • Develops detailed project plans, briefs and budgets to ensure all stakeholders expectations are met to ensure maximum profitability • Sources third party talent, vendors, and contractors, managing their output to ensure they adhere to budget, timelines and service expectations



DY Works

• Design Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Feb 2016 - Sep 2017

  - Led an eight member team of marketers and designers, managed a project portfolio of ₹4 Cr.- Developed brand strategy, innovative packaging and design outputs, and managed client relationships for Indian and international consumer brands like Nivea, Parachute Hair Oil, Himalayan, Titan SKINN, TATA Chemicals, Sonata Super Fibre, Foodhall, Neha Herbals, and Future Group retail brands - Used Semiotics and Ethnography for deep cultural insights to help create robust and compelling brand strategies- Managed team operations, MIS, finance and new business development; brought in business worth CAD $400,000 over two quarters (Q1 & Q2)



20:20 MSL

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Dec 2014 - Feb 2016

  - Liaised with clients in the FMCG and Technology industry to understand the communication strategy of the brand - Created and strategized annual, bi-annual and quarterly PR plans for the brand - Building and sustaining client and media relations, content creation, developed and executed PR strategies for the brands - Led a team to ensure smooth execution of plans and client campaigns - Liaised with clients in the FMCG and Technology industry to understand the communication strategy of the brand - Created and strategized annual, bi-annual and quarterly PR plans for the brand - Building and sustaining client and media relations, content creation, developed and executed PR strategies for the brands - Led a team to ensure smooth execution of plans and client campaigns



Text100

• United States
• Advertising Services
• 100 - 200 Employee

• Account Coordinator

  • Feb 2013 - Dec 2014

  - Responsibilities included tracking the news relevant to the client and industry on a daily basis, sourcing opportunities for the client to participate in industry stories in Tier 1& 2 publications, coordinated with the brand teams on various industry awards and events being conducted in India- Drafted communications like press releases, opinion articles, Q&A’s and acted as a representative for the client when speaking with the media - Responsibilities included tracking the news relevant to the client and industry on a daily basis, sourcing opportunities for the client to participate in industry stories in Tier 1& 2 publications, coordinated with the brand teams on various industry awards and events being conducted in India- Drafted communications like press releases, opinion articles, Q&A’s and acted as a representative for the client when speaking with the media



VLCC

• India
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Executive

  • Apr 2012 - Feb 2013

  At VLCC, I was employed as a Marketing Executive wherein my responsibilities included, managing marketing activities for 34 VLCC centres across Maharashtra, Pune, and Nagpur, coordinating events and exhibitions for all 34 centres and managing the branding and upkeep of all the centres At VLCC, I was employed as a Marketing Executive wherein my responsibilities included, managing marketing activities for 34 VLCC centres across Maharashtra, Pune, and Nagpur, coordinating events and exhibitions for all 34 centres and managing the branding and upkeep of all the centres



Pilkington Glass India Ltd.

• Summer intern

  • Apr 2011 - Jun 2011

  As part of the MBA program, I pursued an internship with Pilkington Glass India Ltd. During the two month internship, I had to perform the following duties:- Finding out the size of the Specialty Transport market in India- Tracking suppliers of Automotive Glass for Specialty Transport- OEM & Replacement market.- Recommending different strategies for Pilkington to enter the market in India. As part of the MBA program, I pursued an internship with Pilkington Glass India Ltd. During the two month internship, I had to perform the following duties:- Finding out the size of the Specialty Transport market in India- Tracking suppliers of Automotive Glass for Specialty Transport- OEM & Replacement market.- Recommending different strategies for Pilkington to enter the market in India.