Marketing and Communications Specialist

• Apr 2022 - Present

Responsible for managing the company's marketing initiatives by using market research and analysis to direct the marketing strategy and planning. Responsibilities also include overseeing, leading, and directing Marketing Campaigns across all the relevant platforms. • In collaboration with the CEO, develop the marketing strategy for the outcome, in line with the company’s objectives for new business development. • Evaluate and realign the marketing strategy, based on market characteristics and changes to industry norms • Implement the marketing strategies in a goal-oriented method to ensure the desired impact and outcome is achieved • Work closely with the Executive Teams and Global Marketing Manager to offer and receive insights and feedbacks, to ensure the marketing strategy is aligned to business objectives • Manage day-to-day relationships with PR agency, collaborate with heads of department and the Executive team to respond to press inquiries, and actively explore press opportunities • Prepare long-form content: provide content direction, write copy, or provide guidance, edit, and distribute (secure publication or publish to company website and social media) • Plan, develop and implement marketing efforts in keeping with the brand standards • Oversee the brand content and ensure consistency, and high levels of standards are maintained Show less

Strategist

• May 2021 - Mar 2022

My responsibilities included developing and presenting recommendations, market research, and generating original ideas. Responsibilities: • Collaborating with Account Managers to define objectives. • Conducting market research. • Performing analysis of competitors and identifying opportunities. • Keeping updated with technologies and consumer behaviors. • Creating and presenting strategic plans. • Finding solutions for client problems. • Contributing to business development and digital innovation. I have a proven track record of developing successful strategic plans and be extremely driven. Show less

Branding and Digital Marketing Specialist

• Jun 2021 - Nov 2021

I helped maintain a profitable message for the Group and assisted with research to ensure that our offerings come close to ideal price points to offer value to the current and potential clients but still let us as Group Marketing enjoy a thriving business. I kept an eye on data that showed changing trends in advertising consumption and ensure that potential clients and consumers viewed the Group’s projects and buy our products (through various service offerings, medical aid plans and etc). Duties often included the following (but not limited to): - Leading brand communications, continual enhancement of brand image, increasing brand awareness of all related Group brands - Research advertising trends - Research competitors’ pricing and products - Decide on appropriate placement of ads - Determine what content will reach customers - Develop projects to create content - Publish digital marketing content online - Implement email marketing campaigns - Develop, implement and manage the social media strategy - Define the key or most important social media KPIs - Manage and oversee social media content - Measure the success of our social media campaigns - Monitor SEO, user-engagement and suggest content optimisation - Monitor changes in website traffic - Layout and design materials (graphics) used across multiple channels and platforms - Work to Group Marketing Comms team/ department to ensure that print, digital and video content reflect current messaging, objectives and meet brand standards - Produce highly quality design work, while working under tight deadlines - Attend and contribute to regular Comms, Management, subsidiary and other stakeholders/ agency team meetings - Develop organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about the Group, subsidiaries, brand, products, and services - Administer the Group’s websites and publish content to support our marketing campaigns. Show less

Digital Media Manager

• Mar 2020 - Sep 2020

As a digital media manager I oversee various clients' digital media efforts, including websites and platforms such as Facebook, Instagram and Twitter. My responsibilities included the following:- Leading digital brand experiences across all company brands. Driving growth in brands and product lines by moving physical, traditional brand management processes to digital- Developing and launching marketing campaigns on digital platforms- Creating and curating shareable content- Determining which platform is best suited for each piece of content- Building and managing social media profiles and presence- Directing paid search and social campaigns and analyzing the performance of those campaigns- Maintaining brand consistency across platformsassessing SEO configurations- Monitoring analytics and managing the budget Show less

Public and Media Relations Officer

• Jun 2017 - Mar 2020

As a PR manager my job is to create and maintain a favorable public image for our clients by communicating programs, accomplishments and/or points of view.I am tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences. In addition to writing press releases, I write speeches for organizational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters. As a PR manager I also release information to counter negative publicity and handle crisis and emergency communications. Show less

Communications and Stakeholder Coordinator

• Jun 2016 - Mar 2020

Content and Communications Manager

• Dec 2019 - Mar 2020

Main Purpose of the Job To support the achievement of the objectives of “our client” by providing appropriate communication channels internally and externally for the Society, as well as to ensure relevant content is communicated through the various channels. Secondary Purpose of the Job To provide support to the CEO, EXCO and the Administration Manager, specifically with regards to communication and marketing efforts with the members. Key Tasks & Responsibilities: · Ensure effective internal communication between CEO, Administration, EXCO and Council. · Ensure effective communication externally with members, stakeholders and suppliers · To assist in the sourcing and managing of the various communications platforms, this being, but not limited to, the Website, App, Facebook, Twitter and LinkedIn. To then ensure the content on the various Platforms are updated and relevant as well as to monitor and promote the use of these platforms · Liaise with the various parties involved to ensure the correct messaging is communicated, this includes the PR companies and media · Draft and distribute letters and other communication, as requested by the CEO, Administration Manager, Business Units and Special Interest Groups · Respond to communication, as requested and directed by the CEO · To assist in the drafting of SOP’s, Position Statements and Guidelines · Assist in the development and communication of member value propositions · Assist in the preparation of the CEO presentations · Draft articles for the newsletter, as requested, and assist the Administration Manager with content · Assist in ensuring the website is updated and the design is user friendly · Create marketing strategies that build customers, brand, and member satisfaction • Leading brand communications, continual enhancement of brand image, increasing brand awareness Show less

Journalist

• May 2013 - Mar 2020

Lifestyle, Sports and Entertainment online journalist/ reporter Lifestyle, Sports and Entertainment online journalist/ reporter

Freelancer (Blogger, Journalist, Social Media, Publisher, Voice Over, Radio Presenting, PR and etc)

• Jan 2009 - Aug 2016

I am currently in the job market, looking for great job opportunity within the digital/ social media space, publishing, PR and Marketing to the Branding and Advertising space. I am fascinated with how the digital and social media space changes; how brands communicate with consumers and how consumers consequently react to the brands. My intention is to continue to sustain and grow brands and markets through rapid adaptation to the social, economic and environmental changes. I'm also an a creative writer with on and offline experience in: Ghost writing Blog content Product/service marketing materials I help businesses and professionals market themselves in the most effective manner for achieving their unique business objectives. However, I believe there is room for growth as an individual, I am a social entrepreneur, because some job opportunities are not open to everyone (I am talking from experience). I supply client service support to the following sectors: Casting Agent - looking for models /briefing models Entertainment/performing arts - Musicians or artists Live entertainment coordination Community development projects Radio - Content research work Blogs - Development, management and content Social Media - Online community management, live tweets, Facebook updates and etc Communications - Internal/ External communications Show less

Executive Assistant to Executive Director (Communications)

• Jun 2015 - Jun 2016

City Year South Africa is a National Youth Service programme located in Johannesburg, which brings together a diverse group of young South Africans for a year of community service, leadership development, and civic engagement. Together these young people impact the lives of thousands of children across the city, by acting as tutors mentors and role models to learners in grades 4 to 7. In all its work, City Year endeavours to develop leaders for South Africa. A generation of young people who know their value in society, and have the skills to make a lifelong contribution to building our nation. Show less

PR and Communications Manager - Research Analyst

• Nov 2014 - Mar 2015

Resource Plus Training and Development, a non-accredited training institution, HR and Recruitment consultancy agency, founded by Preshika Bennideen. Resource Plus Training and Development "Building people. Creating futures" has been established to train, develop and mentor individuals, from matriculants and graduates with the aim to equip you with the necessary skills to enter a workplace with the know-how and confidence needed to succeed. Our goal is to become a mentor to individuals, matriculants and graduates, so that your chosen studies becomes your career path and you gain direction in establishing whether your chosen field of studies corresponds with what your future ambitions. My role in the company was to manage the social media platform, from Facebook, Twitter to LinkedIn and the placement of job ads. I am also responsible for briefing and social media reputation management, crisis management and online reputation. • Source candidates who match the specifications • Headhunting candidates and cold-calling prospective clients for new business • Scanning the CVs and supporting documents of the candidates • Do general admin i.e.: filing, scanning, retyping CVs in our company format and etc. • Marketing calls • Client and candidate liaison • Client visits and understanding the structure and staff-need within a client's company to find the ideal candidate match Furthermore, my skill set will be honed towards growing, strengthening and expanding Social Media innovation at Resource Plus internally, whilst emphasising RP's presence and visibility in the broader social media landscape. Currently in charge of the Mandela Day CSI project, which I started with the support of the Resource Plus team. We adopted Madibane Comprehensive High School from Soweto. I play a pro-active role in the business strategy development and planning. As well as communications development, planning and delivery PR management, social media strategy development, management & etc. Show less

Research Analyst

• Mar 2014 - Nov 2014

As a Research Analys at Indipath, my responsibilities were; attracting candidates and matching them to permanent positions with client companies. Working with client companies, building relationships in order to gain a better understanding of their recruitment needs and requirements. Also, attracting candidates by drafting advertising copy for use in a wide range of media and also managing Indipath's Twitter account, as well as by networking, headhunting and through referrals. I screen candidates, interview them, do background checks and finally match them to our clients. We also provide advice to both clients and candidates on salary levels, training requirements and career opportunities. Show less

Jounalist

• Mar 2013 - Dec 2013

Lifestyle and Entertainment journalist Lifestyle and Entertainment journalist

Vodacom Color SuperPeer/ Ambassador

• Jan 2011 - Dec 2013

I was part of the influencers, mavericks, activists and trendsetters who represent the Vodacom Color brand to the South African youth. We promoted the young entrepreneurs of South Africa, through social media, using Twitter, Facebook, wordpress and other platforms attended mentorship sessions with the Who's Who within various industries such as the likes of Lebo M, Bonang Matheba and many more.One of highlights, besides being a part of Vodacom Durban July, but attending the STR.CRD event in 2012 and my blogpost trended on Twitter, and also, the great pleasure of meeting with the Vodacom CEO: Mohamed Shameel Aziz Joosub representing young influencers and brains in South Africans who want make a difference in the world of work and their communities. Show less

Vodacom SP

• Jan 2011 - Dec 2013

Communications Officer

• Jan 2012 - Jan 2013

Advise other employees and managers on communication tasks, and use written and verbal skills to create a wide range of product and corporate communication material. By communicating effectively with our target audience, tohelp to build a positive reputation for the company. Advise other employees and managers on communication tasks, and use written and verbal skills to create a wide range of product and corporate communication material. By communicating effectively with our target audience, tohelp to build a positive reputation for the company.

Junior jounalist (freelancer)

• Jun 2009 - 2013

I investigate and report on issues, events and trends that I think the public will be interested in and, importantly, I do it in a timely. Gather and publish community stories for Witbank/ Emalahleni and surrounding ereas. manner. I investigate and report on issues, events and trends that I think the public will be interested in and, importantly, I do it in a timely. Gather and publish community stories for Witbank/ Emalahleni and surrounding ereas. manner.

Communication Researcher - Vocational

• Jul 2011 - Jul 2011