Tony Barrow

Business Development Manager - EMEA at Creative Instore Solutions
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Contact Information
us****@****om
(386) 825-5501
Location
Tyne & Wear, England, United Kingdom, UK

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5.0

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Mark Whitrow-Coates

Tony's professional assistance on the American Golf prototype store was invaluable. His ability to interpret the store concept and translate this into a complete system solution was fast, efficient and accurate. The project programme was very tight and Tony was able to delivery with speed and efficiency. The finished result was all it was promised to be. A pleasure to work with someone with a professional and thorough approach.

Amit Johal

I worked with Tony on a project to open Aldi's first 'city store' in North London; a completely new concept where Tony was a true asset! His knowledge and creativity was second to none and his response to short notice changes was a huge credit to his experience! I would recommend Tony to anyone who is looking for bespoke commercial fit outs and would definitely use his services again.

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Credentials

  • CSCS Construction Site Access
    CITB

Experience

    • Business Development Manager - EMEA

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Marketing Concepts Manager
      • Mar 2013 - Nov 2015

      Reporting to the UK Director of Sales of the global HMY Group.Conducted a comprehensive study of the UK POP market. Presented at board level resulting in the implementation of a strategic 3 year penetration & growth strategy.Developed a CRM database of over 500 potential prospects to highlight and manage opportunities in line with global business USP’s, providing market analysis, pipeline management, sales forecasting, reporting and trend analysis tools.Deployed a consultative selling approach to forge and developed new and existing customers at a senior level while utilising relationships to identify growth and increased margin opportunities.Provided a key link between customers and the business in account & project management functions, producing detailed reports/briefs to communicate design development briefs, manage large scale rollout programs and customer complaints.Responsible for quoting and tender submissions developing a well controlled process in line with ISO9001 requirements that drastically speeded up quoting lead times and increased tender success rates while providing increased profit margins.Managed the complete design process including creative concepts, R&D, value engineering & testing, deploying a comprehensive understanding of the design language/process to produce innovative solutions in metal, timber, plastic, print and other specialist materials.Development and management of a POP specific supply chain identifying synergies that complimented in-house capabilities adding value to our offer while reducing production costs.Developed a comprehensive process workflow included all key tools and works instructions required to improve our offer to the market and develop colleagues skill sets.Local business unit management of the global group marketing function including development of brand, website & SEO, literature & technical manuals, exhibitions, product launches, retail market studies, intellectual property and copyrighting. Show less

    • Marketing Concepts Manager
      • Mar 2007 - Mar 2013

      Over 8 years ongoing management of the in-house multi-disciplined creative retail design team which expanded exponentially both in size and departmental responsibilities. Design disciplines included Product, Interior, Industrial and Graphic along with Marketeers.Customer facing role which included both presenting solutions and regular corporate entertaining. Successful developed new business prospects from stand still to multi-million pound accounts.An integral member of cross functional business development teams that successfully penetrated many new clients and sectors.Managed the creative design process and project managed the implementation of innovative retail interior and fixture solutions to many major blue chip retailers and brands.Conducted site surveys to collect and compile specification to support pricing and tendering of new products.Successfully developed and marketed a range of new diversified product ranges in sectors including indoor markets, library and commercial interiors.Responsible for marketing requirements including the development and management of brand, web sites, literature, technical manuals and sales tool kits.Assisted senior management with the compilation of many strategic papers and customer presentations which provided me with invaluable exposure to business practices including strategy, organisational behaviour and sales development processes.Continually exceeded targets along with customer and colleague expectations. Show less

    • Senior Creative Designer
      • Feb 2003 - Mar 2007

      Formulation and continuous development of an acknowledged industry leading creative retail design team. People management duties included employing, developing, resource planning and setting key objects. Originated and developed a complete and documented workflow process deployed by the department, researching, evaluating and implementing many new technologies to support business sales growth objectives including the introduction of 3D visualising. Primary function of the department was to support the sales team to development both new and existing customers using design as a strategic tool. Show less

    • Retail Designer
      • Jun 1999 - Feb 2003

    • Freelance Interior Design Visualiser
      • Feb 1999 - Jan 2000

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Visual Merchandiser
      • Nov 1997 - Jan 1999

    • Intern Interior Designer
      • 1998 - 1998

Education

  • Newcastle College
    HND, Interior Architecture
    1997 - 1999
  • Newcastle College
    OND, 3D Design
    1995 - 1997

Community

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