Rae Sherman

Morning Reporter at WLNS-TV
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Contact Information
us****@****om
(386) 825-5501
Location
Lansing, Michigan, United States, US

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Morning Reporter
      • Dec 2022 - Present

    • United Kingdom
    • Hospitality
    • 300 - 400 Employee
    • Curator - Bespoke Stories
      • Jun 2021 - Jul 2022

      • Wrote and submitted weekly stories that highlighted the ‘guest-centric’ journey • Conceptualized, photographed and pitched creative concepts to customize the guest experience • Gathered details and specific preferences about guests through social media and research • Created custom recognition through the use of photo editing, photography, edible food graphics/ logos, and purchasing • Delivered bespoke amenities and coordinated with internal departments to ensure all aspects of guest arrivals were enhanced • Fostered relationships with guests prior to and during their stay Show less

    • Freelance
      • Mar 2020 - Jun 2021

    • United States
    • Retail
    • 1 - 100 Employee
    • Video Editor
      • Jul 2019 - Mar 2020

      • Collaborated with the Draper James social media team to create videos for IGTV • Edited all visual content to be cohesive with brand standards • Used audio, visuals, text, and graphics to tell a story for the company’s 846k followers on Instagram • Collaborated with the Draper James social media team to create videos for IGTV • Edited all visual content to be cohesive with brand standards • Used audio, visuals, text, and graphics to tell a story for the company’s 846k followers on Instagram

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Documentary Filmmaker
      • Sep 2018 - Jan 2019

      • Created a documentary including research, writing, shooting, and editing • Conducted multiple on-camera interviews with officials and individuals facing homelessness • Transcribed hours of dialogue • Constructed a fourteen minute piece of work through Adobe Premiere editing software https://vimeo.com/331312866 • Created a documentary including research, writing, shooting, and editing • Conducted multiple on-camera interviews with officials and individuals facing homelessness • Transcribed hours of dialogue • Constructed a fourteen minute piece of work through Adobe Premiere editing software https://vimeo.com/331312866

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Production Assistant
      • Aug 2018 - Nov 2018

      • Supported the production team by making calls and communicating with talent • Utilized creating problem solving skills to coordinate event logistics • Casted talent and researched potential shooting locations • Served as on-set production assistant for commercials and other narrative content • Supported the production team by making calls and communicating with talent • Utilized creating problem solving skills to coordinate event logistics • Casted talent and researched potential shooting locations • Served as on-set production assistant for commercials and other narrative content

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Story Developer
      • Jun 2018 - Sep 2018

      • Developed story concepts for 60SD YouTube and Instagram, by researching online and using databases/news sources • Crafted unique pitches and participated in weekly production team meetings • Worked closely with the creative team to produce unique stories told in documentary format • Collaborated with producers in creating content available for viewing on multiple media outlets, by masses averaging 2.6 million https://www.youtube.com/watch?v=WTiHVmHV5s0 • Developed story concepts for 60SD YouTube and Instagram, by researching online and using databases/news sources • Crafted unique pitches and participated in weekly production team meetings • Worked closely with the creative team to produce unique stories told in documentary format • Collaborated with producers in creating content available for viewing on multiple media outlets, by masses averaging 2.6 million https://www.youtube.com/watch?v=WTiHVmHV5s0

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Social Media Intern
      • Feb 2018 - Jun 2018

      • Assisted in the creation and implementation of XYZ Films’ social media marketing strategy, to increase exposure and reach of XYZ Films’ releases • Generated strong engagement and boosted participation across all platforms • Worked closely with XYZ’s sales and production teams on PR and brand awareness initiatives • Assisted in the creation and implementation of XYZ Films’ social media marketing strategy, to increase exposure and reach of XYZ Films’ releases • Generated strong engagement and boosted participation across all platforms • Worked closely with XYZ’s sales and production teams on PR and brand awareness initiatives

    • United States
    • Online Media
    • 100 - 200 Employee
    • Multimedia Journalist
      • Aug 2017 - May 2018

      • Produced written and visual content for Annenbergmedia.com http://www.uscannenbergmedia.com/2017/11/13/usg-proposes-mandatory-wellness-course-for-incoming-freshmen/ • Edited stories, obtained student quotes, and pitched original stories • Interviewed subjects and experts in the Los Angeles area, and also conducted multiple Skype interviews world-wid via original questions • Collaborated with fellow journalists and editors http://www.uscannenbergmedia.com/2017/09/18/the-villages-target-sells-pepper-spray-despite-on-campus-ban/ • Conducted research prior to story construction Show less

    • United States
    • Photography
    • Social Media and Marketing Intern
      • Apr 2016 - Jun 2016

      • Assisted designers with advertising, branding, and website development • Closely worked with designers in communicating with bloggers • Sorted celebrity press • Wrote descriptions for ecommerce websites • Participated in staff meetings • Researched audience • Assisted designers with advertising, branding, and website development • Closely worked with designers in communicating with bloggers • Sorted celebrity press • Wrote descriptions for ecommerce websites • Participated in staff meetings • Researched audience

Education

  • University of Southern California
    Bachelor's degree, Journalism

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