Consultor. Desarrollo y expansión. Propietario

• Feb 2023 - Present

Ayudando a evolucionar a las empresas, empresarios y autónomos para que cumplan objetivos. Estrategia, imaginación, acción y pasión por lo que se desarrolla es lo que nos lleva a conseguir lo propuesto. Ayudando a evolucionar a las empresas, empresarios y autónomos para que cumplan objetivos. Estrategia, imaginación, acción y pasión por lo que se desarrolla es lo que nos lleva a conseguir lo propuesto.

Directivo Senior

• Sep 2022 - Present

• Jan 2020 - Sep 2022

• Jul 2018 - Jan 2020

Añadir las marcas de los fabricantes de Iberia al catálogo de Kramp

• Jan 2012 - Jul 2018

Leader, Manager, Coach, Mentor & Thinking ahead

Director Comercial

• Apr 2011 - Dec 2011

Dirección Comercial y Desarrollo de negocio. Propietario de A&P Investment. Dirección Comercial y Desarrollo de negocio. Propietario de A&P Investment.

• Jun 2008 - Jul 2010

Brand Manager – Massey Ferguson: Led Massey Ferguson (top 10 brand) sales in Spain, directing a team of 7 and overseeing commercial dealer network. Played key role in product management and handled new product launches. Evaluated market sectors and created strategies to increase revenue and expand relationships with existing customers and partners. Managed budgets and created forecasts and reports. Designed and implemented marketing and sales campaigns. Liaised with trade associations and networked with potential customers. Handled key accounts. Motivated employees and partners and monitored performance, coaching and mentoring team. Key Accomplishments:• Consistently delivered excellent sales results, achieving 6% growth within 6 months in a challenging economic climate.• Successfully negotiated dealer partnerships to expand reach, bringing on new partners from some of the company’s largest competitors.• Designed and deployed new business development tools to improve sales pipeline and operated sales division and marketing campaigns efficiently and cost effectively.• Led effort to extend warranties, to spur sales and increase brand awareness and value perception. Show less

• Jun 2003 - Jun 2008

Brand Manager: Led sales of tractors and agricultural machinery for Massey-Ferguson brand. Served as National Coordinator of Product Crisis Committee, promptly addressing product issues. Directed sales teams and provided key support to obtain new business and build dealer partnerships. Created forecasts and reports. Managed relationships with partners, colleagues, key accounts and other stakeholders. Oversaw marketing and sales campaigns. Key Accomplishments:• Achieved 7.1% market share (rolling 12 months), improving from 5.5% baseline; reached approximately 9.5% market share (monthly results) in 2008 despite delivery / price challenges.• Facilitated new business development by deploying rigorous sales training and providing key support for team; played integral role in team’s receipt of Quarterly Champion Award for Europe.• Built and maintained excellent relationships with dealer network, skilfully managing expectations during transformational period and retaining key players. Show less

Additional Positions

• May 1990 - Jun 2003

AGCO IBERIA, SA • 1998-2003 • Brand Manager: Managed all brands and products, playing important leadership role during challenging period (loss of key leaders) in conjunction with the General Manager. Commercialised tractor and other agricultural products, launching new baler, combine and precision farming system products as well as Fendt (top luxury brand in agricultural machinery) line after acquisition. Directed 6 area managers, a marketing director, 3 specialists and 3 interns. Collaborated with logistics and after-sales teams to deliver top quality products and service. Managed dealer network. Maintained steady tractor sales numbers and increased revenue with new product lines and Fendt tractor sales. AGCO IBERIA, SA • 1997-1998 • Product & Marketing Specialist: Developed business for forage, plough, parts and small machinery products within Massey-Ferguson network. Eliminated stock of underperforming machinery and products and conducted studies and tests to adapt lines to Spanish market. Facilitated sale of 100% of stock of 200 implements within 8 months. Launched numerous new products and designed innovative selling strategies. Received recognition for performance. KVERNELAND PIMSA • 1990-1997 • Director of Product: Led product development and sales efforts in Spanish market and Mediterranean region. Created budgets and forecasts. Managed documentation and testing for the company. Directed marketing campaigns and handled press relations. Led plough market with 75% of sales in sector. Reengineered dealer network and established productive relationships with Agricultural Ministry, to facilitate launch of spare parts business and implementation of direct delivery model. Closely monitored costs. Received awards for excellent results. Show less