Resa Toeller
Digital Media Producer at / Free Lance- Claim this Profile
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Bio
Experience
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/ Free Lance
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Photography
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700 & Above Employee
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Digital Media Producer
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Oct 2016 - Present
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FOX28-WSJV news
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Creative Services Manager
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Jul 2013 - May 2015
• My position's functions included: to manage, supervise, and assist in training all and new personnel help other members of the department to develop self-improvement techniques and enhance their performance. Developed several re-brands within the station for on air and on line. • Mange on air and all social media platforms branding, for continuity with successful design techniques, develop strategies for all programming to be promotionally successful. I was also responsible for both the Promotional and Production Budgets. The department serviced both Commercial clients, and internal clients. From conception to creation, originality and creativity to be the best in the market was our goal. Show less
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Senior Promotion Producer/Designer
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Oct 2010 - Jun 2013
My current position's functions include: to manage, supervise, and assist in training all and new personnel, help other members of the department to develop self-improvement techniques and enhance their performance. Developed several rebrands within the station for on air and on line. Mange on air and all social media platforms branding, for continuity with successful design techniques. Develop strategies for all programming to be promotionally successful. I was also responsible for both the Promotional and Production Budgets. The department serviced both Commercial clients, and internal clients. From conception to creation, originality and creativity to be the best in the market was our goal. Show less
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Broadcast Design Manager
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Oct 2007 - Oct 2010
Responsible for producing sets for in-house programs, producing show opens and all interstitial assets. Communicating with internal clients and external vendors. Built an internship program to mentor future broadcast designers. Set Designs: North Carolina Gubernatorial Debates Senatorial Debates Human Spark premiere on UNC-TV | North Carolina Museum of ... naturalsciences.org › programs-events Mobile-friendly - In the first episode, “Becoming Us,” host Alan Alda explores the origins of the characteristics that define us as human, ... Western Carolina University and the NC Zoo debate what makes humans unique. Show less
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abc27-WHTM Television
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Harrisburg, PA
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Senior Designer/Producer Promotions
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2002 - 2007
Primary Function: to produce image and branding promotional spots to highlight news talent and topical stories. Enhance abc27’s product within the community and increase audience viewer ship. Duties and Responsibilities: Write, photograph, produce, and direct on air promos and print collateral. Work closely with community leaders & abc27 talent. Non-linear editing, Avid Adrenaline, Adobe Pro Creative Suite Primary Function: to produce image and branding promotional spots to highlight news talent and topical stories. Enhance abc27’s product within the community and increase audience viewer ship. Duties and Responsibilities: Write, photograph, produce, and direct on air promos and print collateral. Work closely with community leaders & abc27 talent. Non-linear editing, Avid Adrenaline, Adobe Pro Creative Suite
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York Technical Institute
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York, PA
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Director of Advertising & Marketing
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1998 - 2002
Primary Function: to generate post high school leads, develop and promote a positive image of YTI to representatives of education, business and the community. Duties and Responsibilities: develop all print material (High School and Adult) such as catalogs, brochures, display ads, high school recruitment materials, web page, produce/write/direct radio and television commercials, media buying, write, design, produce multimedia promotional materials for YTI, develop mailing lists to recruit target audiences. Oversee a one million dollar+ annual budget. Show less
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WPMT Television, FOX 43
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York, Pennsylvania
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Art Director
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1994 - 1998
Primary Function: News/promotions/sales graphic designer/animator; scheduling of a staff of 2, oversee departmental budget, oversee all print collateral for internal and external clients. Macintosh platform; media 100; adobe creative suite; specular infini d 3.5; quarkxpress 3.3; adobe streamline 3.0; pinnacle flash grafix still store 1.1 Primary Function: News/promotions/sales graphic designer/animator; scheduling of a staff of 2, oversee departmental budget, oversee all print collateral for internal and external clients. Macintosh platform; media 100; adobe creative suite; specular infini d 3.5; quarkxpress 3.3; adobe streamline 3.0; pinnacle flash grafix still store 1.1
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Education
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BR Academy of Art
Associates Technical in Multi Media Design, Graphic Design, Marketing -
University of Kansas
Bachelor of Science, Journalism with an emphasis in Photojournalism and Organizational Behaviour