Experience

Universidad De Los Andes Facultad de Administracion

• Colombia
• Higher Education
• 1 - 100 Employee

• Communications and positioning coordinator

  • Aug 2022 - Present



Universidad de Los Andes

• Colombia
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Mar 2021 - Present

  Teaching Assistant in Brand Management course for the Masters in Marketing

• Senior Marketing Representative

  • Jun 2018 - Oct 2022



Sphera Activa

• Colombia
• Advertising Services
• 1 - 100 Employee

• Industrial Design Coordinator

  • Apr 2016 - May 2018

  - Generation of strategies and planning of promotional campaigns and customer loyalty. - Planning and development of loyalty plans, incentive plans and endomarketing plans. - Planning and design of strategic communication proposals and brand tactics aimed at the shopper and consumers. - Generation of strategies and planning of promotional campaigns and customer loyalty. - Planning and development of loyalty plans, incentive plans and endomarketing plans. - Planning and design of strategic communication proposals and brand tactics aimed at the shopper and consumers.



STAGE BTL S.A.

• Colombia
• Advertising Services
• 1 - 100 Employee

• 3D Design Coordinator

  • Sep 2012 - Mar 2016

  - Understanding of the client's needs to be based on a creative brief and alignment of all the people participating in the project. -Practical planning of Trade Marketing tactical actions to increase sales and develop a relationship of loyalty with consumers. - Conceptualization of corporate events, product launches to internal commercial force and final customer. - Design and conceptualization of stands for national and international exhibitions. - Understanding of the client's needs to be based on a creative brief and alignment of all the people participating in the project. -Practical planning of Trade Marketing tactical actions to increase sales and develop a relationship of loyalty with consumers. - Conceptualization of corporate events, product launches to internal commercial force and final customer. - Design and conceptualization of stands for national and international exhibitions.



Universidad Nacional de Colombia

• Colombia
• Higher Education
• 700 & Above Employee

• Senior Industrial Designer

  • Apr 2014 - Dec 2014

  - Development of creative brief and concept for designers and architects in charge of the project. - Analysis of behavior, and organizational structure of Colciencias. - Continuous meetings with client to present project progress and budget discussion. - Identification and reinforcement of corporate identity for Colciencias, Creation of basic concepts and brand principles for the design of the new offices in the Sarmiento Angulo business center. - Development of creative brief and concept for designers and architects in charge of the project. - Analysis of behavior, and organizational structure of Colciencias. - Continuous meetings with client to present project progress and budget discussion. - Identification and reinforcement of corporate identity for Colciencias, Creation of basic concepts and brand principles for the design of the new offices in the Sarmiento Angulo business center.



InterExpo S.A

• Colombia
• Design Services
• 1 - 100 Employee

• Industrial Designer

  • Feb 2011 - Aug 2012

  - Direct contact with client for the construction of creative Brief. - Coordination of industrial design department, personnel management, design and production of stands and business events. - Direct contact with client for the construction of creative Brief. - Coordination of industrial design department, personnel management, design and production of stands and business events.