Renzo Barturen Ugaz
Director Comercial de Innovación y Tecnología at Yellow Brain- Claim this Profile
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Bio
Credentials
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First Certificate in English
Cambridge University Press & AssessmentJun, 2022- Nov, 2024
Experience
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Yellow Brain
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Peru
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Business Consulting and Services
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1 - 100 Employee
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Director Comercial de Innovación y Tecnología
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Aug 2023 - Present
Estrategia, diseño e innovación, y data para clientes corporativos líderes en sus industrias: banca, construcción, educación, retail, farmacias, agroindustria, con presencia en Perú, Chile y México. Estrategia de Innovación para visionar y decidir qué ruta seguir en la transformación del negocio. , Visioning, Diseño de estrategia, OKR´s. Diseño e Innovación para crear experiencias centradas en el usuario. Research exploratorio, Service Desing y DISEÑO UX - UI. Data e Inteligencia Artificial para dimensionar las oportunidades y personalizar experiencias con inteligencia artificial y algoritmos. Show less
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BY PEOPLE
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Peru
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Civic and Social Organizations
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1 - 100 Employee
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Marketing and Public Relationship Director
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Dec 2017 - Present
- Project Management (Hunter of funds for social projects) - Product Owner: App "Dale Vida Perú" (1st App for Voluntary Donors of Blood from Peru), - Institutional Relations with Corporations, Companies and Institutions to Increase the number of users of the App "Dale Vida Perú" carrying out digital and face-to-face campaigns, and Trade Marketing with By People volunteers. - Objectives: Position the "Dale Vida Perú" campaign. - Project Management (Hunter of funds for social projects) - Product Owner: App "Dale Vida Perú" (1st App for Voluntary Donors of Blood from Peru), - Institutional Relations with Corporations, Companies and Institutions to Increase the number of users of the App "Dale Vida Perú" carrying out digital and face-to-face campaigns, and Trade Marketing with By People volunteers. - Objectives: Position the "Dale Vida Perú" campaign.
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izipay
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Peru
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Financial Services
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500 - 600 Employee
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Growth Hacking
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Jun 2021 - Aug 2023
• IT Arquitecture Design, CoreBanking • Authorization Platform, Mobile Platform, FullStack Developer, APIS y Web Service. • CRM - Módulos: Commercial, Marketing, Field Service y Post Sale. • LEADS - Base load of Leads (potential customers and opportunities) in CRM and follow-up. • DIGITAL MARKETING - SEO, SEM, Google Ads Positioning. (CPM, CPC, CPA) • UX (User Experience) - Web Design of the new Izipay website (Informative to Transactional Web) • PAYMENT SOLUTION - Payment Button, Payment Link and Payment App • DIGITAL MARKETING - Facebook Ads, Google Ads, Leads for internal and external sales force. • JIRA (Task and activity flow manager tool) • WEB SERVICE- CRM integrations with other company systems. • PROJECT MANAGEMENT - From CRM: Platform Migration (from Microsoft Dynamics to Salesforce.) Show less
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Interbank
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Peru
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Banking
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700 & Above Employee
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Senior Multi-Product Executive – Corporate Banking & Financial Services
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Jun 2014 - Jul 2021
-Developed focused business strategies to increase non-financial income and improved products penetration (cash management solutions, collections, international trades, factoring and massive payments) in specific portfolio industries (Mining, Fishing, Energy, Manufacturing and Transport & Telecommunications). -Managed US$ 400 million in account balances capitalizing financial margin and US$ 13 million budget of non-financial revenues. -Negotiated commercial conditions with clients in trading, collection, and treasury products. -Analyzed relevant information (such as product income, product costs and client’s cash profile) in order to support ad-hoc strategies. -Revised the client’s performance periodically to evaluate the results of the actions taken. -Corrected, modified and improved strategies during campaigns to increase non-financial revenues. Show less
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Product Manager
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Mar 2010 - Jun 2015
Manejo de Producto Plan de MarketingDesarrollo de ProductoDesarrollos con IT Interconexiones de Web Service con empresasDefinición y desarrollo de nuevos productos (Gestión con TI, Normativa, Definición de Proceso etc.)Performance de producto (Benchmarking y desempeño de producto)Gestión de campañas (estrategia, implementación y medición de impacto)Trade marketing con canales de distribución (puntos de atención, establecimientos, WEB, Agentes etc.)Dirección de estrategia comercial del producto para clientes Corporativos, Empresariales e Institucionales.Capacitaciones de productos y servicios a los distintos canales de distribución.Generación de ideas y conceptos para el diseño e implementación de nuevos productos/mejoras que permitan incrementar y mantener la oferta de valor hacia clientes actuales y potenciales.Comunicación estratégica del producto, lanzamiento de campañas, etc.Logros: Lanzamiento de productos: Pago Automático “Control Total”, “Pagos de SUNAT en Agentes Interbank”, “Proyecto AFP Net” (Proyecto de Asociación de AFP). Show less
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B2B Sales Consultant Executive
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Jun 2008 - Mar 2010
Sales Cash Management Products and Services (Payment Solution, Collection Services, Interbank Web Banking Site and it´s solutions)
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Supervisor de Gestión de Procesos
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Aug 2006 - Jun 2008
Capacitador a nuevos representantes financieros en certificaciones comerciales y operativas.Responsable de procesos diarios de productos de Cash Management (Cobros y Pagos). Participación activa en proyectos de Interfases de aplicativos, Interconexiones, desarrollo de productos.Certificación ISO de procesos del área.
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Education
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2017 - 2022
Universidad San Ignacio de Loyola
Bachillerato, Marketing y Gestión Comercial -
2006 - 2010
ISIL
Tecnicatura, Marketing
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