Experience

Rowing Canada Aviron

• Canada
• Spectator Sports
• 1 - 100 Employee

• Communications Coordinator | Coordinateur des Communications

  • Jan 2023 - Present

  Roles and responsibilities: - Develop and execute multi-channel content strategy to increase awareness for Rowing Canada Aviron and help facilitate participation in the sport - Create content plans and oversee production of all photo/video content and live event coverage for @RowingCanada and @RowingCanadaAviron social media channels - Produce short-form content features that showcase national team athlete personalities and member rowing clubs across Canada - Community management - Lead digital analytics reporting to optimise content strategy - Content strategy, planning and implementation - Understanding industry trends and key milestones and organisation moments



Commonwealth Games Australia

• Australia
• Spectator Sports
• 1 - 100 Employee

• Media & Communications Manager

  • Feb 2020 - Oct 2022

  Role responsibilities: - Tasked with delivering Commonwealth Games Australia's (CGA's) engagement goals across all of the organisation's official digital media platforms (audience over 150k - organic increase of 98%) - Produced over 6,100 social media posts that generated over 78.7 million impressions and over 3.9 million engagements - Managed and executed original digital content calendar based on Commonwealth Games Australia Team Members, Member Sports, historical moments, marketing initiatives, and breaking news - Coordinate and execute the day-to-day digital media content for CGA - Dictate and promote CGA’s tone across individual platforms - Work closely with the Community Engagement Manager and General Manager of Marketing, Communications & Community to plan and program key digital media platforms - Produced monthly reports measuring CGA’s progress on digital media channels and identifying areas of improvement - Developed, created, designed and analysed the “Greater Together” e-Newsletter, sent to an audience in excess of 300k members of the CGA Family, with over 35% open rate - Built and maintained relationships with key media contacts and outlets across sport and seek to increase Commonwealth Games Australia’s profile - Pitched stories of evergreen and fresh content ideas at meetings - Worked with athletes, administrators and sport partners to capture interviews, imagery and video content to post on digital media platforms - Designed and created graphics celebrating and promoting CGA athletes and sports - Brought visual creativity, craftmanship, and innovation to the CGA digital brand - Worked as producer to coordinate interviews, oversaw videographers during events and secured coverage for events when held both domestically and internationally - Coordinated and cleared rights management for all digital and linear platforms to ensure CGA are working within copyright laws and restrictions



PowerNET IT Solutions

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & Communications Manager

  • Mar 2016 - Jan 2020

  As the Marketing and Communications manager, I was responsible for the creation of the messaging behind the Powernet brand on social media and the company's website. Leveraging the core values of the company to raise awareness and brand recognition. This role included working with both internal and external stakeholders about how best to deliver the Powernet experience. This includes creating social media content with the internal teams, developing marketing and promotional materials, and coordinating events with partners and vendors.



International Hockey Federation (FIH)

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• International Media Liaison

  • Jan 2019 - Dec 2019

  Working as the digital liaison for the FIH Pro League tournament during the Australian leg of matches: Australia v Netherlands (Melbourne) Australia v Belgium (Melbourne) Australia v China (Hobart) Australia v Germany (Hobart) Australia v Great Britain (Perth) Australia v Spain (Sydney) Australia v United States (Sydney) Australia v Argentina (Sydney) Australia v New Zealand (Sydney) Assisting the digital media team in content creation around the FIH Pro League. Achieving this by managing the FIH social media channels, adding content to the Hockey Australia, Hockeyroos, and Kookaburras social media channels. Creating content to drive stakeholder engagement and create excitement which leads to attendance at future FIH and Hockey Australia events.



Melbourne Football Club

• Australia
• Spectator Sports
• 100 - 200 Employee

• Casey Demons Media Manager

  • Jan 2019 - Dec 2019

  Developing the content for the Casey Demons VFL and VFLW teams. Content includes writing match reports, conducting interviews, writing feature articles, social media posts, social media graphics, and championing the Casey Demons brand and values. Developing the content for the Casey Demons VFL and VFLW teams. Content includes writing match reports, conducting interviews, writing feature articles, social media posts, social media graphics, and championing the Casey Demons brand and values.



Cricket Victoria

• Australia
• Spectator Sports
• 100 - 200 Employee

• Media & Communications Consultant

  • Aug 2018 - Nov 2018

  Sharing my time between the Melbourne Stars professional Big Bash franchise and the Cricket Victoria High-Performance Team, it is my responsibility to assist with the media and communication duties. For the Melbourne Stars this includes updating playing bios, filming Stars League training nights, filming Woolworths Cricket Blast activations, organising and preparing talent, filming WWE Super Showdown media appearances, creating content ideas, brainstorming content ideas for the season, and provide video editing and graphics editing when needed. For the Cricket Victoria High-Performance team the role has been to develop the communications strategy for the upcoming Youth Premier League. A new initiative from CV, the YPL has revitalised the junior cricket pathway program in the state by having elite junior cricketers play more often but with less travel. The YPL culminates with the Youth Super Series, pitting the best players against each other in an end of season tournament. In this role, my responsibilities have included designing the digital program, writing articles, interviewing stakeholders, designing communication plans and content competitions, and video and graphic editing.



Basketball Victoria

• Australia
• Spectator Sports
• 1 - 100 Employee

• Media & Communications Consultant

  • Jun 2018 - Sep 2018

  Working within the Communications and Media team it is my responsibility to compose articles, conduct interviews with players and coaches, record overlay footage at tournaments and events, and analyse social media metrics for the Basketball Victoria channels. During my time with BV, I have been a part of the team working at the prestigious National Junior Classic tournament over the Queen's Birthday Long Weekend, attended the Australian Boomers training camp, the Basketball Victoria Metro Showcase, and the BVC Jamboree in Echuca.



JB Hi-Fi

• 1 - 100 Employee

• Sales Coordinator

  • 2006 - 2016

  The leader of a high performing and successful sales team at one of South Australia’s busiest retail stores, JB Hi-Fi West Lakes. It was my responsibility to make sure the sales team were performing in reaching their individual sales budgets while also maintaining our store KPIs such as extended warranties and items per sale. During my time, the store was able to achieve these targets for an 18-month consecutive run, something the store had never achieved before my time there. My management style was to empower my team to not only believe in their own abilities but to train them to be able to confidently use their own judgement and initiative in any situation they were presented. I achieved this by holding group training sessions about new products, providing tailored one-on-one sessions to address staff weaknesses we identified together, and stressing the importance of teamwork when learning new skills to be effective in the high-paced retail sales environment, like that of a JB Hi-Fi store.