Experience

Omnicom PR Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jun 2022 - Present

• Senior Manager

  • Jun 2021 - Jul 2022

  Responsible for planning and strategy, client management and driving of business-building stories in earned, owned, paid and social channels.

• Account Manager

  • Aug 2019 - Jul 2021

  Responsible for client management and driving of business-building stories in earned, owned, paid and social channels. Key clients include P&G, Philips (Singapore and APAC), Pfizer, Zespri and Otis. Recent highlights include driving the winning pitch proposal for Zespri, independent execution of unprecedented nation-wide NGO partnership for the Philips Foundation, delivery of employee comms campaign #HumansofPG



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Client Executive

  • Oct 2017 - Aug 2019

  - Deliver strategic counsel for earned, paid and owned channels to increase brand credibility for both b2b and b2c businesses- Work closely with media agencies and creative agencies in campaign planning, ensuring central idea and key messages flow throughout all campaign outputs and communications- Plan, develop and amplify editorial and video content - Influencer engagement across a variety of content to generate brand affinity - Corporate positioning; build executive thought leadership with clients through media training, strategic spokesperson profiling, industry events, issues managementHighlights include - Bridging B2B and B2C storytelling for Shell Commercial Fleet offering- Leading regional earned media efforts for Shell’s inaugural Make the Future Singapore festival with media attendees from 20 markets- Supporting a global industry symposium, Barilla Insieme Day, with over 100 F&B industry heavyweights in attendance- Supporting the launch of STB’s PMP brand - Driving the creative development of the first digital guide for the Singapore Food Festival- Winning the Jewel Changi Airport integrated comms pitch and launching the destination (stakeholder comms, consumer comms, creative, social)

• Client Executive

  • Oct 2015 - Sep 2017

  - Delivered counsel using client industry and marketing knowledge to increase brand credibility- Written and multimedia content creation for earned, owned and social channels- Tracked and analysed results of content programmes to inform and develop new strategy and recruit new content creators for clients- Led media/analyst pitching, building press relationships on behalf of clients- Developed regional toolkits to provide guidance from strategy to campaign execution and influencer selection, while also coordinating with regional offices to ensure consistency- Managed various stakeholders – clients, media, influencers, brand partners, vendors- Led and managed retail-oriented sustenance campaigns for Shell- Created content across multiple platforms, including supporting videography and storyboardingHighlights include- Launching Shell’s non-fuel retail offering with the opening of Shell Tampines Ave 2 station- Developing always-on and campaign-specific strategies for Shell Retail fuels as well as Singapore Tourism Board’s Dining and Entertainment sectors, from big idea development to messaging and execution- Leading Singapore Food Festival 2016 earned storytelling efforts, driving narrative of festival, pitching to media and eventually securing more than 60 media attendees for SFF 2016 and 169 pieces of earned coverage- Growing and nurturing Barilla’s relationships within the media and influencer sphere- Supporting the positioning of Shell as an innovator, changing brand perception- Independent event management for Nickelodeon’s annual Slime Cup



Singapore GP Pte Ltd

• Singapore
• Events Services
• 1 - 100 Employee

• Annual Artiste Liaison Officer

  • 2011 - Sep 2017