Experience

SESA Indonesia

• Indonesia
• Retail
• 100 - 200 Employee

• Chief Marketing Officer

  • Sep 2022 - Present

  Managing global multi brands and leading a diverse division with a strong portfolio in green and healthy brands. KEY RESPONSIBILITIES: - Manage & lead the growth of multi-brands (up to 10 brands) from multiple category consumer products operating on B2C, e-commerce and B2B channels with a strong focus on branding, marketing & communications - Develop Go-to-Market strategy & lead the execution of all marketing activities and responsible for QC - Manage & lead marketing division consisting of brand, content & creative, social media, KOL, performance marketing, production, public relations and activation teams - Create and execute division KPI & OKR & monitor and assess performances against targets/ goals and adjust strategy and activities to achieve - Manage and deepen relationships with brand principals & stakeholders - Collaborate with commercial division - Budgeting & controlling - Reporting to founder/ CEO KEY ACCOMPLISHMENTS: - Restructure the marketing division and create, execute and monitor division KPI & OKR to support and deliver company’s KPI - Successful new target and market development for the priority brands with high-level inventory - Create, build & implement new communication strategy that drives high growth for awareness & engagement as well as cost efficiency - Contribute to up to 65% business growth from MQL - Optimize owned & paid media with values above industry standard - Create cross-platform marketing initiatives to boost e-commerce sales growth - Improve marketing division productivity rate from 10% to 80% and 30% budget effectiveness from manpower P&L to support company’s profitability KPI - Champion campaigns with creativity & innovations - Develop & execute green marketing campaign for sustainable brands with a focus on high engagement media and collaborative partnerships (especially with NGOs & other brands sharing mutual missions) to bring forth powerful collective actions. Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Creative Director

  • Jul 2016 - Nov 2022

  A Creative Director with a strategic approach who believes in the power of big ideas that are channel agnostic. Passionate about customers and driven by data, insights & innovation. A strong portfolio in FMCG and AUTO with a commercial production excellence. For Honda Prospect Motor, Astra Honda Motor, VIVO, Mandom Indonesia (Pucelle, Gatsby) SGM (Susu Generasi Maju), JTI (Japan Tobacco International), Smartfren, Darya Varia (Neozep, Biogesic, Natur-E, Enervon), Sinarmas MSIG Life, Kobayashi Pharmaceuticals (Ammeltz Yoko-yoko & Cool Fever) KEY RESPONSIBILITIES: - Manage 2 creative teams - Lead strategic planning, social media and content teams - Provide creative strategy, direction and supervise & QC vendors for executions and productions - Maintain relationships with clients KEY ACCOMPLISHMENTS: - 85% winning rate from account pitches on annual basis - 100% project success and deadline delivery rate - 80% client retention rate (after the 1st year of contract) KEY SPECIALIZATIONS: - Deep and broad understanding of automotive target market from multiple category segment - Deep and broad understanding of female millennials and Gen-Z target audience - Rebranding communication & campaign strategy, design & development - Excellent creative production skills & management for the most complicated commercial production for mixed-media - Cross sell and upsell through creative outputs - Broad international and local network for production - Excellent verbal and written English Show less



PT. Dentsu Strat

• • Aug 2014 - Jul 2016

• • May 2011 - Aug 2014



Fortune Indonesia Tbk

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • May 2010 - May 2011



Ideasphere Transformation Bureau

• Copywriter

  • Nov 2007 - Apr 2010