Chief Operating Officer / Co-Founder

• Jan 2021 - Present

Standing at the forefront of culture and blockchain technology LTD.INC offers a highly curated platform that partners with artists, creators and brands to launch ultra rare physical + digital collections and experiences. Our cutting edge projects are designed to exist in real life, on the blockchain and in the metaverse bridging the gap between the physical and virtual economies across the worlds of art, design, fashion, lifestyle, luxury, music and sports. Originality creates value, scarcity protects it. Welcome to LTD.INC. Invest in Culture. Show less

Founder, Brand Consultant

• Jul 2017 - Jan 2021

One Sandy Lane • Develop marketing initiatives within the sports and entertainment industry designed to increase occupancy and revenue. • Build strategic partnerships with agencies and brands that increase exposure to the target demographic. • Conceptualize and manage updates to property content such as photography and video. • Manage redesign and launch of www.onesandylane.com in order to upgrade and optimize online presence. • Increase online traffic and engagement by implementing a targeted SEO and SEM strategy. DeRo Foundation • Work directly with former Canadian soccer legend Dwayne De Rosario to develop events and initiatives designed to increase awareness of foundation and raise funds for community programs. • Establish partnerships with brands and organizations that will allow the sustainable development of foundation goals. Natural Mystic • Launch and manage brands presence in Canada focusing on retail and Licensed Producer partnerships. • Responsible for all aspects of business including: Sales, Marketing, Strategy and Business Development. Givz (givz.com) • Build strategic partnerships with brands to drive the adoption of Givz' social impact marketing technology. Show less

Brand Manager - Spirits Portfolio

• Feb 2017 - Jun 2017

• Managed and promoted assigned global brands such as Stolichnaya, Courvoisier and El Dorado, in order to achieve greater market share and profitability. • Executed partnerships with various sponsorship properties in sports and entertainment, including the CPL T20 (Caribbean Premier League) . • Analysed industry trends and developed strategic plans to capitalize on growth opportunities. • Conceptualized and implemented marketing programs within allocated budgets. • Compiled and evaluated in-market data and competitive activities to establish realistic brand goals. • Educated and inspired the sales team to ensure the effective execution of programs. • Managed day-to-day communication with suppliers and customers. Show less

Marketing Manager - Baseball

• Nov 2015 - Nov 2016

• Implemented marketing initiatives within all accounts in order to drive sales and exceed revenues of $175 million.• Collaborated with internal departments and external agencies to formulate all product and player campaigns.• Managed and fulfilled all player endorsement partnerships and team sponsorship agreements.• Established go to market strategy for print, online, digital and social media content.• Partnered with MLB league office to plan and execute brand activations and jewel events including: Caps On Opening Day Campaign, MLB All-Star Game in San Diego and Little League World Series.• Developed collaborations and partnerships with globally iconic brands such as: Levis, Topps and Sony Playstation.• Jointly accountable for managing and tracking the overall category marketing budget of $7.5 million. Show less

Marketing Lead Canada - Baseball, Brand

• Nov 2013 - Oct 2015

• Collaborated with MLB International and the Toronto Blue Jays to create, manage and execute all country wide MLB marketing initiatives.• Negotiated sponsorship contracts and athlete partnerships in order to achieve sales and brand goals, including signing Blue Jays Pitcher Marcus Stroman as the first New Era Canada ambassador.• Managed all retail marketing efforts within Canada specifically focused on building captivating campaigns with our key national accounts such as: Foot Locker Canada, FGL Sports, Lids Canada.• Planned and executed brand involvement in all sport and lifestyle activations.• Established partnerships with key local and international influencers to create unique product stories and events to ensure the brand stays relevant and authentic to consumers.• Implemented a content strategy for our web and social platforms in order to continually build our brand presence.• Responsible for tracking and managing all relevant marketing budgets. Show less

Business Unit Manager - Apparel

• Oct 2011 - Oct 2013

• Managed the Men’s and Women’s licensed (MLB, CFL, NHL, Hockey Canada) and branded apparel business within Canada.• Increased sales to account for over $1.5 million in yearly revenue while expanding both units sold and profit margins.• Collaborated with the Sales Representative Team across Canada to implement sell-in and sell-through strategies.• Responsibilities included: forecasting, product development, pricing, margin building, sales, marketing, and direct relationship management of our key/national accounts including the Toronto Blue Jays, Target and Old Navy.• Initiated various corporate partnership donation strategies with notable charitable organizations. Show less

Special Projects Coordinator

• May 2010 - Oct 2011

• Managed the inaugural launch of CFL licensed headwear and apparel accounting for $800,000 in sales revenue.• Partnered with IMG to plan and execute the New Era x CFL Product Launch at the Toronto Flagship store allowing fans and media to interact with the CFL commissioner and players. • Researched and drafted presentation used to acquire the Canadian license for Ladies MLB Apparel.• Assisted in creating Canada specific headwear programs which generated average monthly sales revenues of $100,000. Show less

Engagement Management Technician

• May 2005 - Dec 2005