Renna Watkins

Associate Producer - Festival at New Sound, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Boston

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Experience

    • United States
    • Musicians
    • 1 - 100 Employee
    • Associate Producer - Festival
      • May 2017 - Present

      Manage logistics of SoulFest, an annual three day music festival with over 8K attendees, including ordering and organizing for onsite use of equipment rentals, tent & festival grounds layout.Act as the Senior Grounds Manager onsite, overseeing Grounds Manager & the Grounds Team to make sure all banners, tents/rentals, art installations, entry access points were in place before the festival. Collaborated with the production manager and electrician to make sure production map is accurate toneeds of all onsite constituents.Secure / coordinate lodging for over 75 key staff, department heads & VIP's.Oversee invitation and marketing platforms for recruiting vendors & exhibitors for SoulFest. Communicate with vendors regarding process, application status, payment and advance power & water needs. Oversee summer and onsite staff regarding fee collection and onsite hosting. Show less

    • Associate Producer - New Sound Concerts
      • May 2017 - Present

      Book concerts for <1.6K capacity shows in New England. Outreach to potential venues for holds, connect with agents to understand terms of involvement, promoter liaison to the venue to ensure all areas of the contract and rider are fulfilled.Under guidance of General Manager, determine ticket pricing, scaling and percentage splits. Formulateoffers that factor artist guarantee and expenses to project the gross income, net to the promoter & break even.Liaison with the venue manager regarding information needed to properly set up the ticketing platform.Create and manage budget using previous events as a baseline. Coordinate with various vendors byrequested quotes and negotiating rates, to keep event under budget. Check in with parties to make surecost expectations are being met and deduce whether certain expenses can be reduced.Provide bi-weekly ticket sales reports to NSC team, venue staff & artist management. Connect withmarketing department, regarding radio buys/trade, digital ads, and print marketing.Recruit and manage volunteers auditorium and arena shows required per band’s rider (i.e. artistmerchandise, runners, & stage hands) and for SoulFest exhibit booth.Responsible for booth set-up day-of show and training of volunteers to manage booth during concert.Post-event, responsible for providing an event report to the team which included tickets/merchandisesold, email signups and volunteers recommended for future events.Provide a detailed ticket report to artist management with all event expenses and tickets sold, along withsupporting documents to back up figures and financials (ad pack, invoices, receipts, box office ticket audit, etc.). Facilitated payment to artist based their guarantee and promoter/artist split per agreement. Show less

    • Artist Management Assistant
      • May 2017 - Jun 2019

      Managed and fulfilled a successfully funded Kickstarter with with a goal of $20K.Coordinated tour routing & logistics, liaised with venue regarding hospitality.Experience with musical platforms Spotify, Noisetrade, Soundcloud and more.Assisted with booking and radio submissions.Familiar with building artist websites using Bandzoogle and Squarespace.

    • Marketing And Public Relations Coordinator
      • Apr 2016 - May 2017

      Liaised between New Sound and venue marketing staff to provide EPK, physical signage, print materials,etc. Followed up monthly to ensure websites for both parties are up-to-date and pricing/specials wereproperly communicated.Initiated conversations about co-promotion and specials to offer respective networks. Developed theplatforms for selling tickets via affiliates and street teamers.Oversaw the recruitment and maintenance of programs and relationships with constituents. Oversawmaterial shipment and fulfillment of cash and ticket rewards.Communicated with Graphic Designer to create digital media assets, merchandise and onsite signage/credentials. Coordinated with various print vendors, merchandise and credential suppliers,making sure approved materials met expectation and arrived on time. Show less

    • Journeyman Carpenter | Laborer
      • Feb 2012 - Jan 2016

      Install structures and fixtures, such as windows, frames, flooring, and trim, or hardware. Hammers things into submission, wields power and pneumatic tools with deadly accuracy, and frequently carries ridiculously heavy and bulky objects up ladders and through rough terrain. Thinks creatively to solve problems and present solutions. Unapologetically provides feedback in an effort to deliver a quality product and willingly listens to criticism. Install structures and fixtures, such as windows, frames, flooring, and trim, or hardware. Hammers things into submission, wields power and pneumatic tools with deadly accuracy, and frequently carries ridiculously heavy and bulky objects up ladders and through rough terrain. Thinks creatively to solve problems and present solutions. Unapologetically provides feedback in an effort to deliver a quality product and willingly listens to criticism.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Multi-Faceted Volunteer | Venue Manager
      • Jun 2014 - Oct 2014

      Responsible for drafting and posting blog content and supporting social media to help increase attendance to festival’s sponsor events throughout the year. In addition, supported full-time staff by ensuring information provided on festival website and IMDB is up-to-date and accurate. Worked with committee to screen and rate hundreds of film submissions as well as provide constructive feedback based on festival standards. Ensured events and screenings ran smoothly and on time, acted as a liaison between festival staff, and in-house venue staff and fielded guest inquires. Used critical thinking to calmly solve problems in a fast-paced environment. Show less

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern | Production Assistant
      • Jul 2011 - Aug 2011

      Initiated and replied to correspondence regarding published works and prospective publications. Assisted in selection of artwork to accompany articles and essays, identified and gathered resources for page layout and delivered to Art Department. Provided production support for a variety of events including a show during "Mercedes-Benz Fashion Week Swim", various editorial shoots as well as side projects for Venue photographer Carlos Herrera and Blindfold Magazine. Initiated and replied to correspondence regarding published works and prospective publications. Assisted in selection of artwork to accompany articles and essays, identified and gathered resources for page layout and delivered to Art Department. Provided production support for a variety of events including a show during "Mercedes-Benz Fashion Week Swim", various editorial shoots as well as side projects for Venue photographer Carlos Herrera and Blindfold Magazine.

    • United States
    • Restaurants
    • Lighting Technician
      • Mar 2011 - Jul 2011

      Responsible for nightly set-up and shut down of sound and lighting equipment for large A/V and related subsystem as well as the operation of a manual lighting system. Assisted lighting supervisor in maintenance and operation of light shows for large electronic acts including Skrillex, Dada Life and other popular DJs. Critically solved problems in a fast-paced environment. Responsible for nightly set-up and shut down of sound and lighting equipment for large A/V and related subsystem as well as the operation of a manual lighting system. Assisted lighting supervisor in maintenance and operation of light shows for large electronic acts including Skrillex, Dada Life and other popular DJs. Critically solved problems in a fast-paced environment.

    • Various Projects | Art Department | Production Assistant
      • 2010 - Jun 2011

      Maintained communication with Unit Production Manager, Production Designer and other key personnel as well as designed, produced and acquired costumes and props in addition to styling talent and extras. Communicated and negotiated rates with costume and prop rental house while staying within the production budget. Maintained communication with Unit Production Manager, Production Designer and other key personnel as well as designed, produced and acquired costumes and props in addition to styling talent and extras. Communicated and negotiated rates with costume and prop rental house while staying within the production budget.

Education

  • Full Sail University
    Bachelor's degree, Entertainment Business
    2009 - 2012
  • Seacoast School of Technology
    Certificate in Marketing, Certificate in Marketing
    2004 - 2007

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