Experience

IAB Switzerland Association

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Chairman Data & Identity Taskforce

  • Mar 2021 - Present

  Leading the Data & Identity Taskforce (>30 Swiss industry leaders) aiming to develop a common framework for the use of safe, privacy-first, scaleable and reliable data & identity mechanisms for advertising and marketing use cases. Leading the Data & Identity Taskforce (>30 Swiss industry leaders) aiming to develop a common framework for the use of safe, privacy-first, scaleable and reliable data & identity mechanisms for advertising and marketing use cases.



TripleLift

• United States
• Advertising Services
• 300 - 400 Employee

• VP Corporate Development

  • Mar 2022 - Present

  Senior member of the TripleLift Corporate Development Team, responsible for data-driven business development, and global strategic partnerships. Led the international corpdev team, bringing key US strategic initiatives (incl. CTV and Retail Media) to Europe and Asia. Strategy development and thought leadership w. focus on data management, privacy, SaaS- and predictive AI-based business models. Drove commercial synergies between TL core business and the 1pX platform. Advocate of the use of privacy-safe, future-proof, AI-enhanced data for adtech and martech use cases. Show less



1plusX, a TripleLift company

• Switzerland
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Business Development Officer

  • Sep 2020 - Present

  Senior member of the 1plusX Executive Team (SaaS data platform using advanced predictive AI), responsible for business development, growth strategy, and international expansion. Established 1pX's US presence and led the US team, developed global partnerships with several key platforms, providers, and distribution partners. Led several cross-functional projects to set-up and incubate growth initiatives. As a result, 1plusX doubled in size and grew annual revenues in the high-double digits. Worked closely with CEO and Board members to create business plans, raise financing, and ultimately sell the company at a high multiple. 1plusX was sold to TripleLift in March 2022. Show less



Admeira

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Chief Data & Technology Officer / MD New Business Development

  • Sep 2017 - Aug 2020

  Executive Board member and Managing Director of the Business Unit Data, Technology and Business Development (>50 FTE). Responsible for development and scale-up of new business areas, technology- and data-driven business models, and efficiency & effectiveness enhancements of the IT ecosystem. Developed and successfully executed the company's digital strategy, building infrastructure and partnerships that drove significant short- and mid-term revenue growth. Developed and successfully launched prize-winning new CTV products (HbbTV). Drove IT infrastructure cost efficiencies and led supplier negotiations. Admeira was sold to Ringier in February 2020 Show less



Interessengemeinschaft Elektronische Medien (IGEM)

• Zürich Area, Switzerland

• Board Member

  • Jun 2018 - Jul 2020

  Elected Board Member Elected Board Member



egta - Association of TV & Radio Sales Houses

• Belgium
• Advertising Services
• 1 - 100 Employee

• Board Member

  • May 2018 - Jul 2020

  Elected Board Member Elected Board Member



IAB Europe

• Belgium
• Advertising Services
• 1 - 100 Employee

• Board Member

  • Jun 2017 - Jun 2019

  Elected Board Member Elected Board Member



Swisscom

• Switzerland
• IT Services and IT Consulting
• 700 & Above Employee

• Supervisory Board Member, Improve Digital

  • Sep 2017 - Aug 2018

  Appointed Supervisory Board MemberImprove Digital was sold to Azerion in August 2018

• Chief Strategy Officer, Improve Digital

  • Nov 2015 - Aug 2017

  Executive Board member Improve Digital (seconded from Swisscom) and adviser M&A and business development for the Swisscom online marketing portfolio companies. Drove strategic development of Improve Digital in its transition from start-up to scale-up, and expanded consultative sales function. Established and executed investment and divestment strategies, resulting in consolidation and finally sale of the company portfolio.

• Senior Investment Manager, PubliGroupe

  • Jul 2012 - Aug 2017

  Senior investment and portfolio manager focusing on digital marketing, in particular on advertising technology, programmatic ad trading, and e-commerce. Developed and executed investment strategies, from deal origination through business modelling and M&A project management to deal completion. Worked closely with management of portfolio companies on growth strategies, business model enhancement/turnaround, and growth financing options. Advised PG CEO / CDO on corporate strategy and business development opportunities.PubliGroupe was sold to Swisscom in August 2017. Show less



Improve Digital

• Netherlands
• Online Audio and Video Media
• 1 - 100 Employee

• Supervisory Board Member

  • Aug 2017 - Aug 2018

  Advised Improve Digital management on strategic business development, scale-up, budgeting and financing requirements. Worked closely with CEO/CIO/CFO, and the wider Improve Digital community to define and quantify growth and investment opportunities. Advised Improve Digital management on strategic business development, scale-up, budgeting and financing requirements. Worked closely with CEO/CIO/CFO, and the wider Improve Digital community to define and quantify growth and investment opportunities.



Sellbranch

• Sweden
• Advertising Services

• Advisory Board Member

  • May 2014 - Aug 2018

  Advised the Sellbranch CEO, management team, and shareholders on strategic direction, organic and inorganic partnership opportunities, and business financing. Working with the Sellbranch team to maximise collaboration within the Swisscom/PubliGroupe portfolio Advised the Sellbranch CEO, management team, and shareholders on strategic direction, organic and inorganic partnership opportunities, and business financing. Working with the Sellbranch team to maximise collaboration within the Swisscom/PubliGroupe portfolio



RLVNT

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Supervisory Board Member

  • May 2013 - Dec 2016

  Advised RLVNT managing partners and PubliGroupe/Swisscom on strategic direction, business development, and business financing. Worked closely with management to drive the turn-around of the business through inter-portfolio collaborations, and ultimately through integration with a strategic partner. RLVNT was sold to Digital Agency Group in December 2016 Advised RLVNT managing partners and PubliGroupe/Swisscom on strategic direction, business development, and business financing. Worked closely with management to drive the turn-around of the business through inter-portfolio collaborations, and ultimately through integration with a strategic partner. RLVNT was sold to Digital Agency Group in December 2016



OC&C Strategy Consultants

• United Kingdom
• Business Consulting and Services
• 700 & Above Employee

• Senior Strategy Consultant

  • Nov 2009 - Jun 2012

  Senior strategy consultant at top-tier London consultancy with specialization in the media and retail sectors. Project leader role with team responsibility. Led and managed numerous commercial due diligence projects for the top global private equity houses, as well as many strategic projects for medium and large-sized corporates in the UK and Europe. Strategy projects included growth strategy, portfolio analysis, and executive workshops. Coached new recruits on consultant skill set, and developed several proposals for new clients and projects Show less



EY-Parthenon

• United States
• Business Consulting and Services
• 700 & Above Employee

• Principal, Strategy Consulting

  • Aug 2008 - Nov 2009

  Strategy consultant at top-tier global consultancy with specialization in the media and services sectors. Managed and executed several commercial due diligence projects for top global private equity houses, as well as strategic projects for national and international corporates. Strategy projects included growth strategies, and portfolio analyses Strategy consultant at top-tier global consultancy with specialization in the media and services sectors. Managed and executed several commercial due diligence projects for top global private equity houses, as well as strategic projects for national and international corporates. Strategy projects included growth strategies, and portfolio analyses



EY-Parthenon

• United States
• Business Consulting and Services
• 700 & Above Employee

• Summer Principal, Strategy Consulting

  • Jun 2007 - Aug 2007

  Strategy consultant -- Summer Internship (London Business School) -- Received offer and started full-time one year later Strategy consultant -- Summer Internship (London Business School) -- Received offer and started full-time one year later



Elsevier

• Netherlands
• IT Services and IT Consulting
• 700 & Above Employee

• Publisher

  • Apr 2005 - Aug 2006

  Product Management-- Managed Biology portfolio of 12 journals, major reference works and books Journal Strategy-- Strategic and financial planning, editor remuneration, and page budget allocationsBusiness Development-- Market analysis-- Acquisition of new business opportunities

• Management Executive Integration & Strategy, Elsevier MDL

  • Sep 2003 - Mar 2005

  Member of Elsevier MDL Management TeamProject Manager-- Led operational merger of Elsevier and MDL Information Systems-- Led numerous integration projects in various disciplines Business Development-- Created and supported several inter-company development initiatives

• Management Trainee

  • Jan 2002 - Aug 2003

  Management development rotation program for high-potentialsProject Manager-- 5 large international projects in Amsterdam, New York, London and San Francisco-- Final project at MDL Information Systems resulted in full-time position



EY VODW

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2000 - Sep 2001

  Marketing Consultancy Branding -- Developed Brand Equity performance monitor E-Commerce -- Analyzed opportunities to enhance client online sales & marketing capabilities Marketing Consultancy Branding -- Developed Brand Equity performance monitor E-Commerce -- Analyzed opportunities to enhance client online sales & marketing capabilities



University of Amsterdam

• Netherlands
• Research Services
• 700 & Above Employee

• Researcher and Lecturer

  • 1999 - 2000

  Researcher -- Researched and co-wrote paper on media diversity and service provision Lecturer -- Developed and taught graduate-level seminar on scenario-based planning Researcher -- Researched and co-wrote paper on media diversity and service provision Lecturer -- Developed and taught graduate-level seminar on scenario-based planning