Experience

VisilabGroup

• Switzerland
• Retail
• 100 - 200 Employee

• Head of Digital Sales&Operations

  • Jan 2021 - Present

  The Head of Digital Sales & Operations is responsible for developing e-commerce platforms, online activities and managing performances through awareness, traffic, and conversion. In addition, responsible for the revenues & NPS of VisilabGroup. Performance & Acquisition - Implement remarketing campaigns to increase leads generation. - Optimize marketing automation strategies. - Increase the e-commerce platforms performances (cross brands). - Build-up the user experience (UX/UI) in collaboration with the marketing and design departments as well as the whole customer journey (online and online to store). - Implement digital multi-channels campaigns that enhance brand awareness and drive traffic (social ads, search, marketing automation, social media marketing, and other inbound marketing tactics). Analysis - Analyse and improve marketing funnel and website page optimization (SEO). - Analyse results (CPL, CAC, etc.) and optimise campaigns (Website analysis, A/B testing). - Develop measurable objectives, analyse performance to objectives (ROI) and trend results, collect key metrics and provide strategic analysis while synthesizing information into concise takeaways. Lead - Lead our “digitalization program, both customer facing and systems (in coordination with agency and internal IT department) - Organize and coordinate content strategy with our content manager and brand development manager. - Manage annual online marketing budget & national strategy with management.



Mobile telecommunications

• Lausanne, Vaud, Suisse

• Head of Sales and Business Development

  • Mar 2019 - Jan 2021

  - Overseeing the day to day management of the business development team. - Devising strategies for driving sales growth across the business. - Analysing existing approaches to the development of business and making changes where appropriate. - Setting targets for new business development for the business development managers and executives. - Interviewing and hiring new members of the business development team. - Implementing new business initiatives across the new business and sales teams. - Working closely with members of the team to generate new business within large accounts. identifying sales opportunities as a result of market changes. - Setting up meetings with prospective customers to sell the company’s products and services. - Implementing sales incentives to drive sales performance within the team. - Acting as a key contact for large customer accounts. - Forming strategic partnerships with other companies to leverage their existing networks. - Setting tough but achievable revenue targets for the business development managers. - Negotiating sales contracts with customers and ensuring their profitability. - Working with the marketing team to devise marketing materials and tools to support new business teams. - Monitoring customer satisfaction with existing clients to ensure service delivery.



Sunrise Communications AG

• Switzerland
• Telecommunications
• 700 & Above Employee

• Senior Regional Sales Manager

  • Aug 2013 - Nov 2018

  Regional Sales Manager - Senior Regional Sales Manager (August 2013 to October 2018) Sunrise Telecommunications Service, Switzerland Consistently recognized by executive leadership for delivering exceptional services in regional sales management, and awarded as a top area seller for five consecutive years 2013, 2014, 2016, 2017, and 2018. Restructure multiple aspects of a business to transform underperforming areas and increase profitability, which enables the company to improve sales standards and achieve the 1st position in national ranking. Monitor and evaluate emerging business opportunities with a view to position the company’s sales resource and growth capability accordingly. Actively contribute to hire, train and counsel of cross-functional team members in the designated district. Work in collaboration with regional channel marketing and marketing departments to implement marketing measures. Implement interventions to deliver sustained performance in terms of securing new business opportunities. Identify and resolve problems, conduct audits, and implement standards for production, productivity, quality, and customer-service standards. Selected Contributions:  Initiated sales plans and strategies to increase market penetration within region and increase profitability of the assigned area by 28% in last three years.  Achieved EBITDA by more than 18.7%, and increased over 26.4% sales in four years for a turnover of CHF 87.64 million.  Spearheaded all aspects of acquisition of both SMEs and SOHO (Small Office - Home Office) clients by Sunrise centres.



Nextway

• Région de Lausanne, Suisse

• Buyer / Sales & Product Manager

  • May 2012 - Jun 2013

  ►Gained valuable insight into strategic planning, product management, sales management, commercial realignment, product line optimisations, team leadership, purchasing policies, competitive intelligence, trade fairs, and recruitment. As a sales and product manager, I performed purchasing policy and product line optimisations through new suppliers sourcing and a commercial presence and online advice. I worked with product development team on new products and current product enhancements to ensure achievement of strategic revenue objectives. I met and exceeded business targets for profitable sales growth in assigned product lines. The following are highlights of the value I have brought to the company:  Led strategic planning phase for the start-up in scope of a governance change, and designed strategies with a strong emphasis on technology and competitive intelligence.  Involved in European extension of the catchment area through the website development in German, including opening on Germany and Austria, in addition to French-speaking Europe.  Engaged with commercial realignment towards an affinity marketing approach with comprehensive knowledge of Apple community of user needs management of an annual operating account of € 7 million.✪  Played a lead role as an in charge of recruitment and management of the entire e-commerce, digital marketing, customer service, and supply chain optimisation development team.☜



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Store front-office Manager

  • Sep 2010 - May 2012

  Acquired additional skills and knowledge within the areas of client welcoming and counseling, customer services, account management, sales growth, merchandising reengineering, team recruitment, and front office management. In this capacity, I designed client welcoming and counselling organisation in a customer experience improvement logic in a 1200 m2 flagship store. I ensured high level of customer satisfaction through exceptional service delivery. I developed and executed store strategies to raise customers’ pool, expand store traffic, and optimise profitability. A few key achievements in this tenure include: ► Managed annual operating account of more than € 65 million. ► Headed sales team’s recruitment and animation of mentors as well as served as an in charge of training new salespeople, corresponding to a total of 130 employees. ► Emulated a sustainable and structuring management culture in support to an active sales growth phase; + 80% per year on average and over 50% of staff over the period merchandising reengineering definition of by following Apple standards.



Monoprix

• Retail
• 700 & Above Employee

• Director

  • Jan 2006 - Sep 2010

  Gained valuable insight into cost control, staffing, business strategies, competitive analysis, new product lines, and turnover. During my position at Monoprix, I led a team of 35 individuals, and repositioned business strategies by performing competitive analysis of the catchment area. I reduced staffing costs by introducing team versatility and opening hours’ extension in a historically unionised context. The following are highlights of the value I have brought to the company: ► Contributed to short and long-term strategic planning and identification of potential new markets for business. ► Managed global economic ratios of the Thonon shop; increased EBITDA by +10.6% and +6.4% sales in three years for a total turnover of € 9.32 million.✰ ► Functioned in conjunction with a director of a Parisian store operating account, and developed new product lines on non-food categories with total turnover (including "food" department) of € 287 million.



DECATHLON FRANCE

• France
• Retail
• 700 & Above Employee

• Responsable des ventes

  • Jun 2004 - Dec 2005

  ► Responsible for the development of a € 4.6 million turnover on the "cycles & rollers" departments: + 5% increase in one year in a regional context of declining sales. ► Managed business performance of the "ball sports & team sports” departments: +15% sales in one year for an annual turnover of € 3.2 M. ► Designed and coordinate the deployment of commercial and direct marketing operations. ► Responsible for the development of a € 4.6 million turnover on the "cycles & rollers" departments: + 5% increase in one year in a regional context of declining sales. ► Managed business performance of the "ball sports & team sports” departments: +15% sales in one year for an annual turnover of € 3.2 M. ► Designed and coordinate the deployment of commercial and direct marketing operations.