Experience

LiviRae Lingerie

• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing & Social Media Community Manger

  • Jul 2014 - Present

  As the Marketing & Social Media Community Manager at LiviRae Lingerie, my role is to create and maintain captivating and engaging campaigns across all marketing channels including radio, tv, social media, email, and local/national publications and events. As the manager of all social channels, it is my responsibility to clearly communicate LiviRae Lingerie's mission, voice and promotional campaigns to all potential and existing clients. Serving as that liaison, I have played an integral role in the extensive growth of the brand and business behind Lifetime's reality tv series, Double Divas. I have played an integral role in launching many new business ventures for LiviRae Lingerie including recruiting, interviewing and training sales representative across the U.S. through our direct sales platform. Virtual Fit was designed by owners Molly & Cynthia to bring LiviRae Lingerie's unique in-store experience to women all across the world who would never have the opportunity to experience it in the store. From it's inception, I spearheaded a campaign to gain awareness and build excitement around the launch of this new venture. Show less



Grapevine Events & Marketing

• Orlando, Florida Area

• Event Planning / Social Media Manager

  • Jan 2012 - Jun 2014

  Grapevine Events & Marketing is a three-person Marketing Agency handling approximately 10 active client accounts. The agency’s main client was Runway to Hope, a non-profit organization benefitting childhood cancer research in Central Florida and working in partnership with the areas most prominent hospitals, Nemours Children's Hospital, Arnold Palmer Hospital for Children and Florida Hospital for Children. As a part of this three-person team, I assisted Runway to Hope in hosting its annual award winning gala, the “Runway to Hope Spring Fashion Soiree” every May with over 1,900 attendees, raising close to $1 million annually. We also ran several smaller events throughout the year (in-store events, a fall fashion show at the Mall at Millenia, holiday parties, donor appreciation events, etc.) These events were designed primarily to maintain donor awareness and involvement. Runway to Hope maintained a comprehensive social media presence, an active email campaign, and an active schedule of press events, all of which I played an integral role in managing. As part of this small agency I was actively involved in all aspects of event planning, service delivery, and client management for Runway to Hope as well as working directly with the agency’s small number of other clients. Show less



Ronald McDonald House

• Volunteer

  • Aug 2008 - 2012

  Buy, cook, and serve food for families with ill children in the hospital Buy, cook, and serve food for families with ill children in the hospital



Will Wellons Communication

• Intern

  • May 2010 - Aug 2010

  Corresponded with reporters and media outlets to get coverage for client events • Researched new media placement opportunities for clients • Worked with Cision, LexisNexis, Constant Contact, and Compete.com tracking client hits • Participated in new business planning and client meetings Corresponded with reporters and media outlets to get coverage for client events • Researched new media placement opportunities for clients • Worked with Cision, LexisNexis, Constant Contact, and Compete.com tracking client hits • Participated in new business planning and client meetings



Advice Inc

• Intern

  • Jun 2009 - Aug 2009

  - Researched ad placement opportunities for new industry clients - Participated in new business planning and client meetings - Attended client PR events and photo shoots - Researched ad placement opportunities for new industry clients - Participated in new business planning and client meetings - Attended client PR events and photo shoots