Experience

BlockQuake
• United States
• Financial Services
• 1 - 100 Employee
• Member Of The Board Of Advisors

  • Jan 2019 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance

  • 2017 - Present

  Professional study in digital marketing and social media marketing. Digital Marketing Strategy, Mobile Marketing, Content Strategy and Data Analytics. Developed content strategy and marketing plan for a local retailer including content matrix, content pillars, topic areas and mapping an editorial calendar. Managing social media content creation and publishing for local activities and events, while maintaining cohesiveness with retailer’s national content. Social media content strategy and editorial calendar development for hair stylist client, including producing a content matrix and developing post copy.



D.L. Blair, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Management Supervisor

  • 1997 - 2016

  Clients included: Procter & Gamble, Altria Group (Philip Morris USA), LEGO, Jack Morton Worldwide, Coca-Cola North America, Coca-Cola Worldwide and Canon USA. • Developed and executed national and retailer specific promotional activities (instant win games, sweepstakes, contests and offers) via online, social media, mobile and offline channels • Provided promotional strategy and tactical recommendations to clients based on brand goals and marketing objectives • Managed client relationships for key accounts including P&G, Jack Morton and Coca-Cola Worldwide • Worked with client, cross functional and interagency teams to ensure successful program development and implementation • Defined program deliverables and developed scope of work (SOW) • Managed project scope as well as internal and external teams • Developed odds of winning, odds of hacking, seeding plans and prize claim projections/analysis • Evaluated program results and provided recommendations to client for improvement of future initiatives • Developed and managed program budgets of up to $750K



HIGHWAY ONE COMMUNICATIONS

• Technology, Information and Internet

• Account Executive

  • 1993 - 1997

  (formerly Pacific Marketing Group) Clients included: Coca-Cola USA, California Milk Advisory Board (Real California Cheese), Nintendo, Panasonic/3DO, Apple Computer, Canon Computer Systems and Baskin-Robbins. • Managed creative development and production of marketing materials for national and regional retail, trade and event programs • Assisted in program strategy development and drafted creative briefs • Developed and delivered concept presentations • Participated in creative review and provided comprehensive feedback to creative teams • Identified, negotiated and secured tie-in partnerships



AVIVA Sports, Inc.

• Account Manager

  • 1992 - 1993

  Toy company startup that was acquired by Mattel. • Managed product orders for the Wal-Mart, Toys "R" Us, Target and Costco accounts which comprised 80% of the company's total sales • Provided information and support to 10 national sales representative firms • Coordinated samples for New York Toy Fair • Staffed company booth at Mattel toy fair to provide product information and demonstrations to buyers Toy company startup that was acquired by Mattel. • Managed product orders for the Wal-Mart, Toys "R" Us, Target and Costco accounts which comprised 80% of the company's total sales • Provided information and support to 10 national sales representative firms • Coordinated samples for New York Toy Fair • Staffed company booth at Mattel toy fair to provide product information and demonstrations to buyers