Experience

ROCO Winery

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Wine Club Manager | ROCO Winery | Santa Margherita USA

  • Sep 2022 - Present

  Dundee, Oregon, United States



Currant

• United States
• Financial Services
• 1 - 100 Employee

• Marketing + Audience Lead

  • Oct 2021 - Aug 2023

  Invite and engage new voices in Currant's conversation and community around food, culture, and equity. Lead marketing and audience development efforts across digital channels to deepen reader loyalty, amplify journalism, and connect it with new communities across disciplines and geographies.



Self-employed

• Real Estate
• 1 - 100 Employee

• Brand Strategist | Marketing Consultant | Collaboration Design

  • Jul 2021 - Sep 2022

  Help companies articulate their brand and develop brand strategies that will outmaneuver competitors and conditions in the marketplace. Advise on content operations and workflow optimization. Develop systems and strategies for effective collaboration. https://www.reneehunt.co/



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Recipe development + Health and Wellness Writer

  • Nov 2014 - Apr 2022

  Develop and photograph healthy recipes meeting specific ingredient and nutritional requirements on an as-needed basis (for Greatist, Functional Nutrition Alliance, HuffPost and others). Health, wellness and nutrition contributor to various online publications.

• Digital Marketing Consulting

  • 2016 - 2018

  Portland, Oregon Area • Paid and organic advertising • Channel and social media strategy • Data analytics and insights • Content marketing • Start-ups • Email marketing • B2B • B2C



Empowered Education

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Brand Marketing Manager

  • Apr 2021 - Jun 2021

  • Managed multiple tiers of strategic partners and created bespoke marketing plans with key businesses and individuals. • Strategically managed and executed brand marketing initiatives and product launches that 6x annual revenue. • Developed content, creative, and targeting strategies for organic and paid media campaigns. • Managed content operations, editorial calendars, and production pipelines. •Developed strategy and execution plans for all integrated marketing and communication… Show more • Managed multiple tiers of strategic partners and created bespoke marketing plans with key businesses and individuals. • Strategically managed and executed brand marketing initiatives and product launches that 6x annual revenue. • Developed content, creative, and targeting strategies for organic and paid media campaigns. • Managed content operations, editorial calendars, and production pipelines. •Developed strategy and execution plans for all integrated marketing and communication efforts across the product and customer life-cycle, including social media, SEO, podcast audience development, video, email, promotions, events, web content, and partnerships. • Stewarded the Functional Nutrition Alliance brand through its acquisition by Empowered Education in 2018. • Spearheaded multiple brand-articulation initiatives.

• Marketing Manager - Brand

  • Jul 2018 - Apr 2021

  • Develop strategy and execution plans for all integrated marketing efforts across the product and customer lifecycle (social media, audio strategy, email, promotions, publicity, partnerships) • Onboarded and managed strategic partners • Launched, managed and grew multiple social media channels • Strategically manage and execute various marketing initiatives that helped grow company revenue by 4x in 2 years • Executed and collaborated on 10+ product and content launches • Lead… Show more • Develop strategy and execution plans for all integrated marketing efforts across the product and customer lifecycle (social media, audio strategy, email, promotions, publicity, partnerships) • Onboarded and managed strategic partners • Launched, managed and grew multiple social media channels • Strategically manage and execute various marketing initiatives that helped grow company revenue by 4x in 2 years • Executed and collaborated on 10+ product and content launches • Lead integrative marketing by aligning brand and marketing with the company’s vision, mission, and values across internal and external touchpoints • Translate brand strategies into brand plans, brand positioning, and go-to-market strategies • Collaborate on marketing and advertising activities to ensure consistency with product line strategy • Align marketing efforts around the brand’s direction, choices, and tactics • Collaborate with creative team to produce marketing collateral for multiple channels (social, video, web content, email, booth exhibits, and paid media) • Develop branding frameworks across LOBs



Functional Nutrition Alliance

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Manager - Brand

  • Jul 2018 - Jun 2021

  Portland, Oregon Area

• Marketing Coordinator

  • Jan 2016 - Jul 2018

  Portland, Oregon Area Implement and oversee all tactical components of the company's marketing efforts while conducting competitor and trend observation and analysis. Manage public relations, affiliations and work with external parties to ensure that all assets for speaking and presenting events are handled. Identify and execute what's needed each day and each week to improve and expand marketing presence. Track sales data and compile and analyze marketing KPIs within the company's CRM and Google Analytics. Stay… Show more Implement and oversee all tactical components of the company's marketing efforts while conducting competitor and trend observation and analysis. Manage public relations, affiliations and work with external parties to ensure that all assets for speaking and presenting events are handled. Identify and execute what's needed each day and each week to improve and expand marketing presence. Track sales data and compile and analyze marketing KPIs within the company's CRM and Google Analytics. Stay abreast with SEO best practices and help implement responsive design. • Paid and organic advertising • Channel and social media strategy • Data analytics • Product marketing • A/B testing • Affiliate and partnership management • Podcast production • Content marketing • Start-ups • Email marketing • B2B • B2C • Marketing stack/MarTech management • Social Media Optimization (SMO)

• Social Media Coordinator

  • Jul 2015 - Jan 2016

  Community Management // Develop and implement community promotion and engagement strategies and tactics as they relate to the organization’s strategic goals. Creatively build community and engagement across social media platforms in order to build relationships and brand awareness. Control all posting to social media platforms and monitor interaction. Engage is social listening to improve brand awareness and to stay top of mind. Track relevant key performance indicators (KPIs), including… Show more Community Management // Develop and implement community promotion and engagement strategies and tactics as they relate to the organization’s strategic goals. Creatively build community and engagement across social media platforms in order to build relationships and brand awareness. Control all posting to social media platforms and monitor interaction. Engage is social listening to improve brand awareness and to stay top of mind. Track relevant key performance indicators (KPIs), including growth, attrition, engagement, customer retention, social shares, and mentions. Social Media Marketing // Determine clear objectives and goals for growth, reach, engagement, leads, and sales across social media platforms. Develop a driven content strategy that resonates with ideal personas while providing value and encouraging engagement. Plan and implement paid advertising for programs, lead acquisition, traffic, and conversions. Build out sales and marketing funnels. Utilize analytic technology to monitor KPIs, including hard metrics for engagement, growth, click-throughs, conversions, share of voice, and acquisition. Recipe Development & Food Photography // Develop and test allergy-friendly recipes for special diets.



SoulBeet

• United Kingdom
• Events Services

• Health, Wellness & Nutrition Writer | SoulBeet

  • May 2013 - 2019

  http://soul-beet.com As I was completing my MS in Nutrition from the American College of Healthcare Sciences, I created SoulBeet as a place to share bits of nutritional wisdom, original recipes, and healthy lifestyle musings along the way.



Carmel Valley Ranch

• United States
• Hospitality
• 1 - 100 Employee

• Concierge

  • Jan 2011 - May 2012

  Carmel, California