Experience

Givebacks
• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee
• Consumer Marketing Director

  • Jan 2023 - Present


Hearth

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director of Product & Lifecycle Marketing

  • May 2022 - Jan 2023

• Senior Product & Lifecycle Marketing Manager

  • Jul 2021 - May 2022

• Senior Lifecycle Marketing Manager

  • Dec 2020 - Aug 2021



Elmwood Brand Consultancy

• United Kingdom
• Design Services
• 100 - 200 Employee

• Global Marketing Manager

  • Oct 2019 - Dec 2020

  Led marketing and PR planning and execution for Elmwood across the agency's global offices in New York, London, and Singapore. Led marketing and PR planning and execution for Elmwood across the agency's global offices in New York, London, and Singapore.



GoFundMe

• United States
• Fundraising
• 300 - 400 Employee

• Email & Content Marketing Manager

  • Jul 2016 - Jun 2019

  • Lifecycle & Email: Revamped automated emails, push notifications, and email newsletter strategy for an audience in the tens of millions. Drove 14% incremental growth for core business among newsletter audience alone. • Brand & Content: Created the GoFundMe Heroes and Kid Heroes programs. Increased brand equity and drove hundreds of media placements and millions of dollars in donations. Crafted photo strategy, advised on brand voice, and led site-wide copywriting. • Product:… Show more • Lifecycle & Email: Revamped automated emails, push notifications, and email newsletter strategy for an audience in the tens of millions. Drove 14% incremental growth for core business among newsletter audience alone. • Brand & Content: Created the GoFundMe Heroes and Kid Heroes programs. Increased brand equity and drove hundreds of media placements and millions of dollars in donations. Crafted photo strategy, advised on brand voice, and led site-wide copywriting. • Product: Directed cross-functional seasonal initiatives and advised on company-wide product strategy and copy. Led go-to-market strategy for GoFundMe Causes. Show less • Lifecycle & Email: Revamped automated emails, push notifications, and email newsletter strategy for an audience in the tens of millions. Drove 14% incremental growth for core business among newsletter audience alone. • Brand & Content: Created the GoFundMe Heroes and Kid Heroes programs. Increased brand equity and drove hundreds of media placements and millions of dollars in donations. Crafted photo strategy, advised on brand voice, and led site-wide copywriting. • Product:… Show more • Lifecycle & Email: Revamped automated emails, push notifications, and email newsletter strategy for an audience in the tens of millions. Drove 14% incremental growth for core business among newsletter audience alone. • Brand & Content: Created the GoFundMe Heroes and Kid Heroes programs. Increased brand equity and drove hundreds of media placements and millions of dollars in donations. Crafted photo strategy, advised on brand voice, and led site-wide copywriting. • Product: Directed cross-functional seasonal initiatives and advised on company-wide product strategy and copy. Led go-to-market strategy for GoFundMe Causes. Show less



Zaption

• United States
• E-Learning Providers

• Marketing & Partnerships Manager

  • Aug 2014 - Jul 2016

  Directed all marketing initiatives, including: • Email campaigns, social media, growth hacks, PR & award applications • Content marketing, events, presentations, advocate programs & partner marketing • Lead generation, advertising, SEO, inbound sales, case studies & user research • Designing and editing promotional videos, images & public pages Managed two Stanford master's student interns. Headed Zaption's partner network of reseller, referral, content & integration… Show more Directed all marketing initiatives, including: • Email campaigns, social media, growth hacks, PR & award applications • Content marketing, events, presentations, advocate programs & partner marketing • Lead generation, advertising, SEO, inbound sales, case studies & user research • Designing and editing promotional videos, images & public pages Managed two Stanford master's student interns. Headed Zaption's partner network of reseller, referral, content & integration partners. Contributed to product planning, development, user testing & feedback.

• Product, Training & Support Intern

  • Oct 2013 - Aug 2014

  Conducted user testing and interviewed teachers for usability and use case feedback. Developed educational and promotional content to drive user acquisition and in-app activity.



Simon and Schuster

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Producer

  • Aug 2011 - Aug 2013

  Coded complex audio-enhanced children's picture eBooks with HTML5 and CSS3 for the Apple iPad, Amazon Kindle, and Barnes & Noble Nook. Coded complex audio-enhanced children's picture eBooks with HTML5 and CSS3 for the Apple iPad, Amazon Kindle, and Barnes & Noble Nook.